#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

International Athletes’ Forum 2023 concludes with focus on upcoming Olympic Games

Tuesday, October 3, 2023 - 11:49 By International Olympic Committee

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LAUSANNE, Switzerland (October 3) --- Over the past two days, the 11th International Athletes’ Forum (IAF) brought together over 400 athlete representatives in Lausanne to discuss the most important issues for athletes across the Olympic Movement.

United World Wrestling's President Nenad LALOVIC (UWW) was in attendance, alongside wrestling participants: Mia AQUINO (GUM), Romio GOLIATH (NAM), Lowe BINGHAM (NRU), Yoon Suk KIM (KOR), Arsen JULFALAKYAN (UWW) and Deqa NIAMKEY (UWW).

The two days of discussion and debate resulted in a series of outcomes, announced by the IOC Athletes’ Commission (AC) today.

AC members from 181 National Olympic Committees (NOCs), 54 International Federations (IFs), the World Anti-Doping Agency (WADA), the International Paralympic Committee (IPC), Organising Committees for the upcoming Olympic Games (OCOGs) and Continental Associations, as well as members of the Athletes’ Declaration Steering Committee and representatives from the World Olympians Association (WOA), were present in Lausanne for the two days.

The IAF ended with an in-depth, two-hour Q&A session with the IOC President, Thomas Bach. In typical IAF fashion, the IOC President took to the stage and engaged directly with the athlete representatives to answer their questions – no topics were off limits. Safe sport, the upcoming Olympic Games Paris 2024, the participation of individual neutral athletes with a Russian or Belarussian passport in international competitions during the qualification period, and the mission of the Olympic Games to unite the world in peaceful competition and contribute to peace and understanding were all part of the discussion.

OLYParticipants of the 11th International Athletes’ Forum (IAF) pose for a photo together in Lausanne. (Photo: Olympics.com)

Other topics raised and addressed by the IOC President were: the situation of athletes from countries and regions affected by the too many wars and conflicts around the world; the digitalisation of sport, with Artificial Intelligence on the rise; the growing popularity of esports; the inclusion of AC chairs in the NOC delegations at the Olympic Games; the inclusion of new sports in the Olympic programme; cooperation with the Deaflympics; the length of the stay of athletes in the Olympic Village; the support of the IOC for the Olympic Community of Ukraine; the Youth Olympic Games Dakar 2026 as an event for the entire African continent; and safeguarding and protection for athletes. 

“You can all look forward to the Olympic Games Paris 2024, which will be the Games of a new era,” the IOC President said. “They will be the first Olympic and Paralympic Games to be planned and delivered in line with the reforms of our Olympic Agenda. They will be sustainable, urban, inclusive and youthful Olympic and Paralympic Games. The Olympic Games Paris 2024 will also be the first-ever Olympic Games with gender parity. The IOC has allocated exactly the same number of quota places to female and male athletes.”

Summarising the Forum, IOC AC Chair Emma Terho said: “Over the past two days, we’ve covered topics ranging from what it takes to build an effective AC to what it means to be an Olympian. We’ve looked ahead to Paris 2024, Milano Cortina 2026 and LA2028, highlighting the huge number of programmes and initiatives in place to support athletes on their journeys. We’ve discussed how to support a safe space for us to speak openly about the issues that matter most to us as athletes and athlete representatives.”

She continued: “On a personal note, I’ve been touched by the honesty and courage so many of you have displayed during these sessions, particularly in our discussion on neutral athletes. This remains a difficult topic, but I come away from this Forum inspired and with very valuable feedback.”

Click here to see the key points that emerged from the various discussions and sessions in three areas on Olympics.com.