#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

By United World Wrestling Press

COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleHangzhou

World champs Fujinami, Sakurai capture Asian Games golds

By Vinay Siwach

LIN'AN, Hangzhou, China (October 5) -- It rarely matters who Akari FUJINAMI (JPN) faces on the mat. But Thursday was a little special for Fujinami as she faced a Chinese wrestler, Qianyu PANG (CHN), for the first time in her career.

Fujinami has been expecting to wrestle a Chinese wrestler for a long time now but has somehow avoided meeting one at the international tournaments she has wrestled.

While Pang could have brought a few new challenges for Fujinami, the result of the bout was rather expected. Fujinami rolled to a 10-0 technical superiority win in the 53kg final to win her first gold medal at the Asian Games.

Despite it being a one-sided affair, Fujinami doesn't play down the final against Pang, the silver medalist in the Tokyo Olympic Games. Fujinami scored the final of the five takedowns in the match with one minute and 24 seconds left on the clock.

"The Chinese opponent [Pang], made it to the final at the Tokyo Olympics, and I had seen live broadcasts of her at global events," Fujinami said. "She was an opponent who I wanted to face. I'm glad I had a chance to wrestle her."

Akari FUJINAMI (JPN)Akari FUJINAMI (JPN) pins ANTIM during the 53kg quarterfinal. (Photo: UWW / Sachiko Hotaka)

The win was more special as Fujinami not only extended her unbeaten run in wrestling to 130 bouts but has now beaten all four Tokyo Olympic medalists with Pang being the final wrestler among the four.

Fujinami had defeated bronze medalist Bortulya BAT OCHIR (MGL) in February at the Zagreb Open Ranking Series. Four months later, she won against Tokyo champion Mayu MUKAIDA (now SHIDOCHI) in the Meiji Cup and defeated the second bronze medalist from Tokyo Vanesa KALADINSKAYA (AIN) two weeks ago en route to her second world title in Belgrade. While Mukaida did score points on Fujinami, the three others failed to do so.

"At the World Championships, the defense was my weak point. So I had to fix this at these Games. I competed with a goal of not letting my opponents touch my legs and the score reflected that."

The Asian Games gold medal is another addition to her two world titles and as many Asian Championships gold medals for Fujinami. But the teenager considers these a stepping stone towards reaching her ultimate goal of winning the gold medal in Paris.

"I'm happy right now to win the title at the Asian Games," she said. "But my ultimate goal is to win at the Paris Olympics. To that end, I want to further raise my wrestling skills."

The 19-year-old will wrestle in Paris after she qualified Japan for the Olympics at 53kg by winning the world title. According to Japan Wrestling Federation rules, a wrestler winning the quota with a medal will be the automatic choice for Paris. Fujinami secured that in Belgrade.

Pang, who still is carrying the hope of winning the Olympic gold, failed to earn the Paris quota for China in Belgrade and will have to travel to Bishkek for the Asian Olympic Qualifiers to earn a spot.

"I still want to win the gold medal," Pang said. "This is the first time competing against each other. I did not perform at my best level and my opponent was very strong. I just thought about how to defend. I need to learn from my opponent."

Fujinami too expressed her gratitude towards Pang for wrestling and said that she was exceeding her own expectations.

"Although I have never competed against her before, I spoke to her and felt that she has a good character," she said. "I really wanted to win this match. I was performing better than I thought in this match too."

That despite the turnaround time from the grueling World Championships being less than two weeks.

"It was only a short time, and there was the difficulty of cutting weight," she said. "But this is a multi-sports event held only once every four years. I entered this tournament wanting it to be a good step toward the Olympics."

Remina YOSHIMOTO (JPN)An emotional Remina YOSHIMOTO (JPN) after winning the 50kg gold medal at the Asian Games. (Photo: UWW / Sachiko Hotaka)

While there was calmness about Fujinami and her wins, chaos took over the mat on either side of Fujinami's gold-medal bout.

Remina YOSHIMOTO (JPN) was in tears and confusion as her hand was raised after the 50kg final while Tsugumi SAKURAI (JPN) needed a stepout and caution in the final few seconds to win at 57kg.

With the three gold medals, Japan has ended the wait for an Asian Games gold in Women's Wrestling as it failed to win any at the 2018 Games in Jakarta.

Yoshimoto opened the gold account, but not before a heart-in-mouth moment against returning bronze medalist Son Hyang KIM (PRK) in the final seconds. 

Kim, trailing 3-2, used a counter lift to expose Yoshimoto who was holding to Kim's left leg. Both Kim and Yoshimoto were awarded two points each and Kim was given one more point for the reverse at the buzzer. But Japan challenged the call. On review, it was confirmed that the time had expired before the reversal was confirmed, giving Yoshimoto a 5-4 win.

"It was my first time facing a DPR Korea wrestler," Yoshimoto said. "If I don't win in Japan, I can't go to overseas tournaments. The next time I face a DPR Korea wrestler, I will reflect on what happened here and use that to my advantage. This time I got in on several tackles, and if I could have solidly gotten the takedowns, the match would have gone easier for me. I will practice hard to improve in this aspect."

Yoshimoto shot numerous times and got to Kim's right leg many times however she did not manage to finish all. She scored the first takedown during Kim's activity period and led 3-0. Kim answered with a double-leg in the second period to close the gap to just one point.

But like most bouts between Japan and DPR Korean wrestlers, there was a twist in the tale. Yoshimoto shot for the single leg and Kim used all her reverse to get the lift. As the challenge decision was announced, Kim began celebrating her win leaving Yoshimoto stunned. It was later when she saw the scoreboard she realized that she won 5-4.

"Up to now, when DPR Korea wrestlers faced the Japanese, they have been able to come back and win matches at the very end," Yoshimoto said. "If I became defensive, it would be the same pattern. So I went on the attack. I got in on a tackle, but I couldn't finish it off. Anyway, it was the right move to attack."

Yoshimoto, a trainee at the Shigakkan University, lost to Yui SUSAKI (JPN) in the Meiji Cup in the final seconds of the 50kg final, leaving her frustrated. Thursday was another example of Yoshimoto failing to finish the last attempt.

"Half of me is relieved, and half is anguish," Yoshimoto said in the post-match interview with tears still rolling down from her eyes. "From the time I lost in June [to Susaki], I worked the whole time on finishing off tackles. This time, the same thing happened and I'm still lagging. That's very frustrating.

"This summer, I was able to train at Shigakkan, but there was no air conditioning. That's pretty rare, but I worked on stamina training. In the final, the DPR Koreans started getting particularly tired, and I thought that put us on the same level and I could outlast her on strength. It was a dangerous match, but I think the result came [from my preparations]."

Tsugumi SAKURAI (JPN)Tsugumi SAKURAI (JPN), blue, survived this fall position for over a minute against In Sun JONG (PRK). (Photo: UWW / Sachiko Hotaka)

The 57kg final was a bout of two halves, World champion Sakurai managed to beat In Sun JONG (PRK) after mounting a comeback from 6-0 down. Jong, who was impressive in her defense using the split, was clearly the better wrestler for five minutes of the bout.

Sakurai's every attempt to score was easily foiled by Jong before she began to get tired. A stepout opened the scoring for Sakurai and the trend would continue with Jong receiving an activity warning and two stepouts with one caution. Sakurai now trailed 6-5 with 20 seconds on the clock. She could go behind Jong who literally walked out of off the mat, receiving another caution, giving up her lead to Sakurai 7-6.

"It's heavy [the medal].," Sakurai said. "It's the heaviest of the gold medals I've received. There's really a difference between winning and second place."

Talking about the final bout, Sakurai said that she believed that she would be able to win despite trailing 6-0 at the break because of the close wins she has managed domestically.

"Mentally, I wasn't beaten and that allowed me to get the win," she said. "I was behind the whole match and I came back in the final minute. In Japan, there are matches where I didn't give up to the very end and I was able t to win at the last second. Because of that, I could win today when my back was to the wall."

Sakurai has dished out wins from the jaws of defeat including her Meiji Cup final win against Sae NANJO (JPN). She used a buzzer-beating headpinch to make the Japan team for the World Championships.

"No matter who the opponent is, no matter how strong, I am mentally strong when I go out on the mat," she said. "Generally, I'm not the strong-minded type, but when I'm on the mat, I stay determined to the end."

Uzbekistan opens account

In the bronze medal bouts, Uzbekistan captured two, their first-ever medals in women's wrestling at the Asian Games.

Aktenge KEUNIMJAEVA (UZB) was the first bronze medalist at 50kg as she defeated Pooja GEHLOT 9-2. Both wrestlers lost to Yoshimoto in the earlier rounds.

Soon, Asian silver medalist Laylokhon SOBIROVA (UZB) pinned MANSI in the 57kg bronze-medal bout to claim the second medal for Uzbekistan.

"This the first medal for Uzbekistan in Asian Games," Sobirova said. "So the bronze medal is worth the gold medal."

China claimed the other bronze medals at 50kg and 57kg. The second bronze medal at 50kg was won by Jiang ZHU (CHN) who pinned Miran CHEON (KOR) while Kexin HONG (CHN) rolled to a 10-0 win over Davaachimeg ERKHEMBAYAR (MGL).

At 53kg, ANTIM saw off Tokyo bronze medalist Bat Ochir to add a bronze medal to her World Championships bronze medal. A takedown was the difference as she defeated the Mongolian 3-1. The second bronze medal was won by Hyogyong CHOE (PRK) as she beat Thi My Trang NGUYEN (VIE).

RESULTS

50kg
GOLD: Remina YOSHIMOTO (JPN) df. Son Hyang KIM (PRK) 5-4

BRONZE: Jiang ZHU (CHN) df. Miran CHEON (KOR), via fall
BRONZE: Aktenge KEUNIMJAEVA (UZB) df. Pooja GEHLOT, 9-2

53kg
GOLD: Akari FUJINAMI (JPN) df. Qianyu PANG (CHN), 10-0

BRONZE: ANTIM df. Bolortuya BAT OCHIR (MGL), 3-1
BRONZE: Hyogyong CHOE (PRK) df. Thi My Trang NGUYEN (VIE), 11-0

57kg
GOLD: Tsugumi SAKURAI (JPN) df. In Sun JONG (PRK), 7-6

BRONZE: Kexin HONG (CHN) df. Davaachimeg ERKHEMBAYAR (MGL), 10-0
BRONZE: Laylokhon SOBIROVA (UZB) df. MANSI, via fall