#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

By United World Wrestling Press

COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleHangzhou

Asian Games Wrestling: Amouzad beats Bajrang, Ozaki beats Tynybekova

By Vinay Siwach

LIN'AN, Hangzhou, China (October 5) -- The Asian Games will see Freestyle action on Friday as 57kg and 65kg wrestlers take the mat. Women's Wrestling will continue with 62kg, 68kg and 76kg weight classes.

LIVE MATCH ORDER | BRACKETS | DAY 2 RESULTS

Here are the finals for the evening session

WW 62kg
Hyon Gyong MUN (PRK) vs. Nonoka OZAKI (PRK)

WW 68kg
Nurzat NURTAEVA (KGZ) vs. Feng ZHOU (CHN)

WW 76kg
Aiperi MEDET KYZY (KGZ) vs Zhamila BAKBERGENOVA (KAZ)

FS 57kg
Toshihiro HASEGAWA (JPN) vs. Chongsong HAN (PRK)

FS 65kg
Tulga TUMUR OCHIR (MGL) vs Rahman AMOUZAD (IRI)

13:20: Rahman AMOUZAD (IRI) uses two big four-point moves to beat BAJRANG 8-1 in the 65kg semifinal. Tulga TUMUR OCHIR with a big fall over Kwang Jin KIM (PRK) to enter the final at 65kg. Rahman AMOUZAD vs Tulga TUMUR OCHIR for the gold medal.

13:00: Nonoka OZAKI (JPN) with a fall over Irina KUZNETSOVA (KAZ) to reach the 62kg final while Zhamila BAKBERGENOVA (KAZ) pins KIRAN to enter the 76kg final. She will wrestle returning bronze medalist Aiperi MEDET KYZY (KGZ)

12:50: Hyon Gyong MUN (PRK) pins SONAM to reach the final at 62kg while in Freestyle 57kg, Chongsong HAN (PRK) with a final second takedown to beat Bekzat ALMAZ UULU (KGZ) 3-2. He will face Hasegawa in the final.

12:45: AMAN's comeback in the semifinal falls short as Toshihiro HASEGAWA (JPN) closes out the match 12-10. Hasegawa led 6-1 but Aman made it 8-5. But a seatbelt move gave Hasegawa four points as he won 12-10.

12:30: Defending champion BAJRANG with a controlled 4-0 victory over Alibeg ALIBEGOV (BRN) to enter the semifinal against Rahman AMOUZAD (IRI). It will be a rematch of the 2022 Asian Championships final which Amouzad won 3-1

12:15: Defending Asian Games champion at 68kg Feng ZHOU (CHN) with a quick 10-0 win over KANHA CHEA (CAM). On Mat B, Hui Tsz CHANG (TPE) pins Seoyeon JEONG (KOR) at 76kg. Tulga TUMUR OCHIR won 6-0 to advance to the 65kg semifinals. 

12:10: Nonoka OZAKI (JPN) and Aisuluu TYNYBEKOVA (KGZ) going for their fifth encounter in two years. Both wrestlers have won two bouts each. Tynybekova is put on the activity clock and Ozaki will go into the break leading 1-0. Tynybekova has a solid defense to Ozaki's double-leg shot. Ozaki put on the activity clock. She scores a takedown as soon as the activity clock expires to lead 3-1. Tynybekova tries to score a takedown for the win but Ozaki defends the 3-1 lead to win.

12:00: Zhamila BAKBERGENOVA (KAZ) with a fall over Ariunjargal GANBAT (MGL) at 76kg. The two-time world silver medalist at 72kg is making her debut at 76kg at an international competition.

11:50: AMAN up on Mat B against Ebrahim KHARI (IRI) in the 57kg quarterfinals. Khari with the first takedown but Aman scores a reversal. Khari with the second takedown to make it 4-1. Solid underhook from Khari and he manages to make it 6-1 as Aman struggles with his defense. A slip from Aman and Khari goes behind to score another takedown 8-1. Aman with an outside single to close the gap 8-3 at the break. An exposure to start the second period and then a double leg counter from Aman. He comes out with a lace to lead 9-8. Another takedown for Aman 11-8. A medical break for Khari and he comes out blazing but he can't score. Aman will get the takedown to make it 13-8. Aman now making Khari pay for the high-pace of wrestling. Aman will come back from 8-1 down to win 19-8 at 57kg.

11:40: After the mini break, quarterfinal action resumes. Aiperi MEDET KYZY (KGZ), world silver medalist, pins Thi Linh DANG (VIE) at 76kg while Naruha MATSUYUKI (JPN) with a fall over Hyeonyeong PARK (KOR) at 68kg

11:20: KIRAN holds on to a 3-0 win over former U20 Asian champion Nodoka YAMAMOTO (JPN) to move to the 76kg semifinals.

11:10: Tulga TUMUR-OCHIR (MGL) with another 10-0 win. Rahman AMOUZAD (IRI) manages to see off Kaiki YAMAGUCHI (JPN) 2-1 in an absolutely no-action bout. He will move into the quarterfinals. On Mat B, BAJRANG, wrestling in his first bout in over a year, starts with a 10-0 win over RONIL TUBOG (PHI). He will take on Alibeg ALIBEGOV (BRN) in the 65kg quarterfinals.

10:47: Zhamila BAKBERGENOVA (KAZ) with a fall at 76kg, Nonoka OZAKI (JPN) with a 10-0 win at 62kg and U20 Asian champion Abdulmazhid KUDIEV (TJK) wins 11-0 against Alibek OSMONOV (KGZ) at 65kg. Things moving so fast here.

10:45: A DPR Korea wrestler advancing at the expense of a Chinese wrestler, again! Hyon Gyong MUN (PRK) led 3-1 against Jia LONG (CHN) before using an underhook throw to pin Long and advance at 62kg.

10:40: SONAM with a quick fall over Sushila CHAND (NEP) at 62kg but world champion Aisuluu TYNYBEKOVA (KGZ) is even quicker to pin SALINEE SRISOMBAT (THA)

10:35: Asian champion AMAN takes full six minutes to go past Sunggwon KIM (KOR) at 57kg. He scored two takedowns in his 6-1 win.

10:25: Former U23 world champion Toshihiro HASEGAWA (JPN) starts his 57kg campaign with a 7-0 win over Minghu LIU (CHN). A solid warm-up for the Japanese.

10:10: Rahman AMOUZAD (IRI) with a stepout before Abbos RAKHMANOV (UZB) scored a takedown and roll. Amouzad gets a reversal. A takedown to make it 4-4 with Rakhmonov leading on criteria. Amouzad with another takedown to take a 6-4 lead. Rakhmonov with a single leg and takedown to reclaim the criteria lead 6-6 with two minutes still on the clock. Amouzad with a cross double leg finish, 8-6 lead for Amouzad. Rakhmonov shoots but Amouzad jumps and comes behind to increase the gap to four points. Rakhmonov with some desperate attempts but Amouzad hangs on for a 12-6 win.

10:12: Tulga TUMUR OCHIR (MGL) has no trouble in beating Sanzhar MUKHTAR (KAZ) 10-0 with 36 seconds left on the clock. The underhook supremacy!

10:05: The first win of the day goes to Bekzat ALMAZ UULU (KGZ) as he takes three minutes and 30 seconds to beat Nattawut KAEWKHUANCHUM (THA) 10-0 at 57kg.

10:00: Welcome to day three of the Asian Games. Five weight classes, two in Freestyle and three in Women's Wrestling highlight the day. Rahman AMOUZAD (IRI), Tulga TUMUR OCHIR (MGL), Bajrang PUNIA, AMAN, Nonoka OZAKI (JPN), Aisuluu TYNYBEKOVA (KGZ), Feng ZHOU (CHN), Aiperi MEDET KYZY (KGZ) are some of the stars in action.