#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

By United World Wrestling Press

COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleHangzhou

Tazhudinov adds Asian Games title; Iran finishes with 3 golds

By Vinay Siwach

LIN'AN, Hangzhou, China (October 7) -- Akhmed TAZHUDINOV (BRN) has not been home to Dagestan yet. The world champion is on the road since winning the gold medal in Belgrade, traveling to Bahrain and now to Hangzhou, China for the Asian Games.

If his village Gergebil was planning for a welcome for his world title, it would now need to be a grand one as Tazhudinov added an Asian Games title on Sunday.

After beating Kyle SNYDER (USA) and Abdulrashid SADULAEV (AIN) in back-to-back matches at the World Championships, Tazhudinov had to travel to Bahrain. The much-awaited welcome in Dagestan was postponed with the Asian Games scheduled from October 4-7 in Hangzhou.

And since it's a once-in-a-four- years Games, Tazhudinov decided to give it a shot.

"This tournament is a bit different from others because it happens only once in four years," Tazhudinov said. "That’s why we didn’t take any rest. We didn’t fly to Dagestan. We went directly to Bahrain, rested a little bit, and started the preparations for the Asian Games. And won it."

If the World Championships saw a high-flying Tazhudinov, the Asian Games witnessed a Tazhudinov who was content with scoring points in a much-reserved manner.

Out of his four wins to the gold medal, only one was a fall while others were on points. He defeated Awusayiman HABILA (CHN) 7-3 in the opening bout, pinned Kanybek ABDULKHAIROV (KGZ) in the quarterfinals, and won 6-1 against Juhwan SEO (KOR) in the semifinals.

Wrestling Mojtaba GOLEIJ (IRI) in the final, Tazhudinov put out his best performance with Goleij struggling to break the world champion's defense and giving up two takedowns in Tazhudinov's 6-1.

The 20-year-old had beaten Goleij at the Asian Championships semifinal as well but that victory was much closer as he won 13-8. Tazhudinov explained that wrestling at two tournaments in the space of two weeks made him tired which forced him to change the approach.

"I didn’t have enough time to recover after the World Championships that’s why the games went a bit tough for me," he said.

The gold medal made Tazhudinov the first wrestler from Bahrain to win a medal. Before Hangzhou, Bahrain had only entered wrestling at the Asian Games once, in 2018 when Adam BATIROV (BRN) finished seventh in Jakarta. Tazhudinov also credited his coach Shamil OMAROV for his contribution to the historic achievement.

"My coach is very experienced, he raised a two-time Olympic champion [Sadulaev]," he said. "I learn a lot from him, he supports us and he is always here with us."

For now, both Tazhudinov and Omarov will fly to Dagestan and plan for the next season.

"I haven’t been home yet in Dagestan. But I hope they will meet me there nicely," he said. "I don’t know yet about the next tournament. I just want to rest now."

Hassan YAZDANI (IRI)Hassan YAZDANI (IRI) defeated Deepak PUNIA in the 86kg gold medal bout. (Photo: UWW / Sachiko Hotaka)

Yazdani defends gold

Hassan YAZDANI (IRI) was easily the biggest attraction of the final day in wrestling as Iranian fans cheered every point he scored. And Yazdani was cheered on several occasions as he comfortably defended his 86kg gold medal at the Asian Games beating Deepak PUNIA 10-0, his fourth technical superiority win in four bouts in Hangzhou.

Wrestling two weeks after the World Championships in which he reached the final but suffered a fall against David TAYLOR (USA), Yazdani was once again in top form despite a heavily tapped right shoulder.

After a slow first period with Yazdani being the only active wrestler, the final finished in just 2:29 as Yazdani's gut wrenched Punia.

There were little celebrations from Yazdani as he continued to stress that only an Olympic gold medal would make him celebrate a victory.

"Paris Olympics!," Yazdani said to the waiting media in the mixed zone at the Lin'an Sports Culture and Exhibition Center.

Amir Hossein ZARE (IRI)Amir Hossein ZARE (IRI) completed a 7-0 win over Lkhagvagerel MUNKHTUR (MGL). (Photo: UWW / Sachiko Hotaka)

World champion Amir Hossein ZARE (IRI) won his first Asian Games gold medal by beating Asian champion Lkhagvagerel MUNKHTUR (MGL) 7-0. His high-paced wrestling at this weight makes it extremely difficult for his opponents to remain in the contest.

"His conditioning is very high," Munkhtur said after the final. "The strength part is normal but it's his conditioning which keeps him going for six minutes."

Zare hardly broke a sweat and forced stepout in the final before getting two takedowns to finish the bout.

Zare reclaimed the 125kg world title from Taha AKGUL (TUR) after beating both Akgul and Geno PETRIASHVILI (GEO) in the semifinals and final in Belgrade.

Yones EMAMI (IRI)Yones EMAMI (IRI) became the Asian Games champion at 74kg. (Photo: UWW / Sachiko Hotaka)

At 74kg, Yones EMAMI (IRI) put away the disappointment of missing out on a medal at the World Championships with the 74kg gold in the Asian Games. Emami defeated Asian Championships silver medalist Kirin KINOSHITA (JPN) 9-0 in the final.

With Iran winning three gold medals on the final day, it emerged as the most successful country at the 19th Asian Games, winning five gold, four silver and one bronze medal. Japan finished second with five gold, three silver and four bronze medals.

In the bronze medal bouts, China and Uzbekistan won two each finish the competition on a high.

Defending champion at 74kg Bekzod ABDURAKHMONOV (UZB) bounced back after losing to Emami in the semifinal. He pinned Perman HAMMADOV (TKM) to capture his third Asian Games medal.

Orozobek TOKTOMAMBETOV (KGZ) beat Magomet EVLOEV (TJK), 4-2, in a tense bout to win the second 74kg bronze.

Javrail SHAPIEV (UZB) added the second bronze of the night to Uzbekistan's tally as he defeated Magomed SHARIPOV (BRN) 3-0. He was joined by Dovletmyrat ORAZGYLYJOV (TKM) on the podium after the Turkmen denied Bat Erdene BYAMBASUREN (MGL), 12-4.

At 97kg, Asian Championships silver medalist Awusayiman HABILA (CHN) managed to hold off Juhwan SEO (KOR) for a 2-1 victory to give the home country a bronze medal on the final day. The other bronze medal went to Gankhuyag GANBAATAR (MGL) who used two big throws to beat Alisher YERGALI (KAZ), 8-1.

More glory was in store for China as BUHEEERDUN (CHN) managed to go past Yusup BATIRMURZAEV (KAZ), 5-2. Veteran Aiaal LAZAREV (KGZ) dished out a final-second gut-wrench to beat Khusanboy RAKHIMOV (UZB), 7-6. Lazarev trailed 6-3 but scored a takedown and turned Rakhimov just before the clock expired to win a hard-fought bronze.

Asian GamesThe 86kg medalists at the Asian Games. (Photo: UWW / Sachiko Hotaka)

RESULTS

74kg
GOLD: Yones EMAMI (IRI) df. Kirin KINOSHITA (JPN), 9-0

BRONZE: Bekzod ABDURAKHMONOV (UZB) df. Perman HOMMADOV (TKM), via fall
BRONZE: Orozobek TOKTOMAMBETOV (KGZ) df. Magomet EVLOEV (TJK), 4-2

86kg
GOLD: Hassan YAZDANI (IRI) df. Deepak PUNIA, 10-0

BRONZE: Javrail SHAPIEV (UZB) df. Magomed SHARIPOV (BRN), 3-0
BRONZE: Dovletmyrat ORAZGYLYJOV (TKM) df. Bat Erdene BYAMBASUREN (MGL), 12-4

97kg
GOLD: Akhmed TAZHUDINOV (BRN) df. Mojtaba GOLEIJ (IRI), 6-1

BRONZE: Awusayiman HABILA (CHN) df. Juhwan SEO (KOR), 2-1
BRONZE: Gankhuyag GANBAATAR (MGL) df. Alisher YERGALI (KAZ), 8-1

125kg
GOLD: Amir Hossein ZARE (IRI) df. Lkhagvagerel MUNKHTUR (MGL), 7-0

BRONZE: BUHEEERDUN (CHN) df. Yusup BATIRMURZAEV (KAZ), 5-2
BRONZE: Aiaal LAZAREV (KGZ) df. Khusanboy RAKHIMOV (UZB), 7-6