#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleHangzhou

Asian Games Wrestling: Yazdani vs Punia, Tazhudinov vs Goleij in finals

Saturday, October 7, 2023 - 01:42 By Vinay Siwach

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LIN'AN, Hangzhou, China (October 7) -- The Asian Games in Hangzhou will see the final day of wrestling at the Lin'an Sports Culture and Exhibition Center. Hassan YAZDANI (IRI), Amir Hossein ZARE (IRI) and Akhmed TAZHUDINOV (BRN) are wrestling today as wrestlers in Freestyle 74kg, 86kg, 97kg and 125kg

LIVE MATCH ORDER | BRACKETS | DAY 3 RESULTS

That's it for the session before repechage begins. Here are the finals for the evening session

74kg
Kirin KINOSHITA (JPN) vs. Yones EMAMI (IRI)

86kg
Deepak PUNIA vs Hassan YAZDANI (IRI)

97kg
Mojtaba GOLEIJ (IRI) vs Akhmed TAZHUDINOV (BRN)

125kg
Lkhagvagerel MUNKHTUR (MGL) vs. Amir Hossein ZARE (IRI)

12:55: Hassan YAZDANI (IRI) returns to the 86kg final at the Asian Games with yet another 10-0 victory in the semifinal. He will take on Javrail SHAPIEV (UZB) who manages to score a late exposure against Deepak PUNIA to win 3-2. Wait we have challenge... Punia is asking for two points as well. The jury awards two points to Punia and he wins 4-3 against Shapiev.

12:48: Asian Championships silver medalist Kirin KINOSHITA (JPN) takes out defending champion Bekzod ABDURAKHMONOV (UZB) 6-0 to enter the final at 74kg. A top win for the Japanese. He will face Yones EMAMI (IRI) who defeats Magomet EVLOEV (TJK) 9-3.

12:45: Mojtaba GOLEIJ (IRI) and Akhmed TAZHUDINOV (BRN) final set at 97kg. The two wrestled at the Asian Championships with Tazhudinov scoring a 13-8 win over Goleij.

12:33: Lkhagvagerel MUNKHTUR (MGL) with a fall over Khusanboy RAKHIMOV (UZB) in the 125kg semifinals. Munkhtur will wait for the winner of Amir Hossein ZARE (IRI) and Yusup BATIRMURZAEV (KAZ) to know his final opponent. 

12:25: Azamat DALUETBEKOV (KAZ) is absolutely livid with his coach who challenged a stepout call with 30 seconds on board. Javrail SHAPIEV (UZB) led 2-1 when he forced the stepout to make it 3-1. Kazakhstan corner decided to challenge the call and as Daluetbekov had put his hand out first, it was called a stepout and Kazakhstan lost the challenge, giving Shapiev an extra point. Daluetbekov scored the takedown but that made it only 4-3.

Just two weeks back, Daluetbekov had scored a final-second takedown against Shapiev to win the World Championships bronze medal.

12:15: Bekzod ABDURAKHMONOV (UZB) has still got it. The defending champion puts himself in the 74kg semifinal after beating Darkhan YESSENGALI (KAZ) 3-1. On Mat C, Yusup BATIRMURZAEV (KAZ) scores the winning takedown to beat Bali SOU (CAM) 5-1 at 125kg.

12:12: A stepout, takedown, stepout, takedown, turn, turn. That's the scoring pattern Hassan YAZDANI (IRI) used to beat in the first period and reach the 86kg semifinal.

12:05: Mojtaba GOLEIJ (IRI) scored a takedown in each of the two periods to beat Gankhuyag GANBAATAR (MGL) 4-2 at 97kg. He moves into the semifinals.

12:03: Deepak PUNIA gives up three stepouts against Shota SHIRAI (JPN) but his two takedowns, one stepout and two caution points against Shirai are enough to help him move into the semifinals with a 7-3 win.

11:48: Hassan YAZDANI (IRI) takes a minute and 56 seconds to beat Mukhammad ABDULLAEV (KGZ) at 86kg. Yazdani is the defending champion at the Asian Games.

11:40: World champion Amir Hossein ZARE (IRI) on Mat A wrestling BUHEEERDUN (CHN) in the 125kg quarterfinals. Alisher YERGALI (KAZ) wrestling Takashi ISHIGURO (JPN) at 97kg on Mat B. Zare works to a 10-0 win while Yergali holds off Ishiguro for a 4-2 victory.

11:35: Azamat DALUETBEKOV (KAZ), the 86kg world bronze medalist, is made to work hard by Gwanuk KIM (KOR) in the opening bout but he gets the job done 6-0.

11:30: Akhmed TAZHUDINOV (BRN) with a go-behind to open the scoring against Kanybek  Abdulkhairov. He adds exposure and an activity period point to lead 5-0. An arm-bar to get the fall just at the break!

11:22: Defending champion Bekzod ABDURAKHMONOV (UZB) with two activity points in either period to win 2-0 against Magomedrasul ASLUEV (BRN) at 74kg. 

11:15: Yones EMAMI (IRI) will feel the heat of this bout against Orozobek TOKTOMAMBETOV (KGZ) perhaps later in the day. Emami scores a 7-2 win but Toktomambetov brought the pace with him and Emami looks a little tired here.

10:55: World champion Amir Hossein ZARE (IRI) with a composed 10-0 win over Zaman ANWAR (PAK) at 125kg. He will have a 10-minute break before the next round of matches. 

10:50: Yusup BATIRMURZAEV (KAZ) and Feng LU (CHN) roll to technical superiority wins on Mat C. The Kazakhstan wrestler beats Farkhod ANAKULOV (TJK) at 125kg while Lu thrills the crowd by beating Inayat ULLAH (PAK) at 74kg.

10:35: Omar SAREM (SYR) got a big four against Taiki YAMAMOTO (JPN) to lead 4-4 on criteria but the Japanese wrestler scored a takedown to make it 6-4. A reversal for Sarem but that doesn't change the final result.

10:25: Alisher YERGALI (KAZ) with a 10-0 win over VICKY to advance. Next up on Mat C is Aiaal LAZAREV (KGZ) and SUMIT at 125kg. Sumit qualified for the Tokyo Olympics in Sofia but was later found to have failed a dope test. His place was awarded to Lazarev.

10:20: Mojtaba GOLEIJ (IRI) built a 2-0 lead over Magomed IBRAGIMOV (UZB) but the Uzbek with a counter four! Goleij with a stepout to lead cut the lead 4-3 at the break. Ibragimov with a takedown in the second period to lead 6-3 now. Both wrestlers are on the edge and it's a stepout for Ibragimov who now leads 7-4. Well, that was it for Ibragimov as Goleij scored a takedown and three turns to make it 13-7 and advance.

10:14: Deepak PUNIA lost to Magomed SHARIPOV (BRN) in the Asian Championships in 92kg but he avenged that loss with a 3-2 win at 86kg. Bost wrestlers had a takedown each but Punia with an activity point in the second period to win the bout.

10:00: World champion Akhmed TAZHUDINOV (BRN) is on Mat A against Awusayiman HABILA (CHN), a rematch of the Asian Championships final in which Tazhudinov won. The Bahrain wrestler with a big attempted lift but gets only two points. A takedown for Tazhudinov but Habila scores a reversal just before the break. The second period begins with Habila go behind and he cuts Tazhudinov's lead to 5-3. Tazhudinov answers with a takedown to lead 7-3 and is happy to keep it as the clock expires.