United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem.

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape.

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada.

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleTirana

U23 Worlds: What to watch in Freestyle

Thursday, October 19, 2023 - 13:21 By Vinay Siwach

TIRANA, Albania (October 19) -- The final World Championships of the season, the U23 edition, is here. Like every year, the U23 World Championships will throw in some memorable matches and records that the wrestling world cannot ignore.

The one in Tirana beginning next week will see close to 600 wrestlers and a few of wrestling's biggest stars will be on the mat. Here's what to follow in Freestyle

74kg

The U23 World Championships will kick off on October 23 and a few age-group world champions, wrestlers who have made their mark at the senior level and some strong youngsters will be on the mat on the first day itself.

As is the case in most World Championships, the 74kg weight class offers stiff competition. Defending champion Mohmmadsadegh FIROUZPOUR (IRI) is going to see former U20 world champs Keegan OTOOLE (USA) and Dzhabrail GADZHIEV (AZE) at 74kg.

Gadzhiev won the gold medal at 74kg in 2022 while Otoole is the U20 world champion at 74kg in 2021, a run that saw him pin three of his opponents.

Returning bronze medalist Vasile DIACON (MDA), U20 World bronze at 70kg Ibrahim YAPRAK (TUR) and senior world fifth placer NAVEEN (UWW) are also in the field.

Iran's heavy stars

Last year, Iran captured four gold medals. Firouzpour at 74kg was joined by his brother Amirhossein at 92kg, Amirali AZARPIRA (IRI) won at 97kg and Amirreza MASOUMI (IRI) was the champion at 125kg.

Both Azarpira and Masoumi are returning and it would be surprising if they don't defend the gold medals in Tirana. Azarpira stepped in for an injured Kamran GHASEMPOUR (IRI) at 92kg for the World Championships in Belgrade but lost to Zahid VALENCIA (USA). Back at 97kg, he is the wrestler to beat.

Masoumi continues his tremendous record in international wrestling, having not lost a single bout at the age-group level. To maintain that record and defend his title, he will have to go through Abdulla KURBANOV (AIN) who finished fifth in Belgrade and returning silver medalist Solomon MANASHVILI (GEO) who troubled Masoumi last year before running out of steam.

At 92kg, Iran is going with U20 world champion Mohammadmobin AZIMI (IRI). In Amman, he emerged as the champion after beating Rizabek AITMUKHAN (KAZ) who has now won a world champion at 92kg at the senior level. Azimi won the U20 Asian Championships as well.

Ziraddin BAYRAMOV (AZE) will be the favorite at 65kg. (Photo: UWW / Kostadin Andonov)

New crop at 65kg

The U23 world champion in Pontevedra was Vazgen TEVANYAN (ARM). He is now a world bronze medalist at the senior level and left the category at U23 level for a new star to rise. In fact, none of the four medalists from 2022 are returning.

That leaves two-time U20 world silver medalist Ziraddin BAYRAMOV (AZE) as the favorite to win his first world title at any level. Bayramov has wrestled internationally only once since the 2022 U20 Worlds, finishing third at the Yasar Dogu.

Adlan ASKAROV (KAZ) will hope to win a U23 World Championships medal since that silver in 2019. He finished fifth last year and is still trying to find his footing at 65kg.

U20 world champion at 61kg Mohit KUMAR (UWW) will be at 65kg in Tirana and look to make his mark in a new weight class. Iran will send Mohammadali AMOUZAD (IRI), the twin brother of 2022 65kg world champion Rahman.

Vladimeri GAMKRELIDZE (GEO) is the defending champion and senior world silver medalist at 79kg. (Photo: UWW / Amirreza Aliasgari)

Other stars

Georgia will look to repeat last year's performance including the two gold medals as both Giorgi ELBAKIDZE (GEO) and Vladimeri GAMKRELIDZE (GEO) are returning at 70kg and 79kg respectively.

At 79kg, Ashraf ASHIROV (AZE), Shoban YARI (IRI) and Sagar JAGLAN (UWW) will be waiting to upset Gamkrelidze who finished with a silver medal at the World Championships in Belgrade.

Aaron BROOKS (USA), deemed as the successor to world and Olympic champion David TAYLOR (USA) domestically, will be returning to the international scene in four years. He has a silver medal from the 2018 U20 Worlds but finished 17th a year later.

Defending champion at 86kg, Tatsuya SHIRAI (JPN) is also returning to become Japan's first two-time freestyle world champion at the U23 level.

United World Wrestling together with N3XT Sports begins the digital transformation process

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U23 Worlds: What to watch in Freestyle