#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#BeachWrestling

Beach Wrestling World Series sees 30 percent rise in participation

Monday, October 16, 2023 - 23:59 By United World Wrestling Press

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(Left to right): Rui MARTA (POR), Mohamed MAHMOUD ALY (EGY), Ed DUNCAN (USA), Pedro SILVA, Jean-Daniel REY, Marian BERBEC (ROU), Jian WANY (CHN), Erol KARACA (UKR), Papakonstantinou KONSTANTINOS (GRE).

SARIGERME, Turkiye (October 16) --- After four stops on three continents, the Beach Wrestling World Series came to an end in Sarigerme, Turkiye this weekend.

The World Series began in Buenos Aires (ARG) before travelling to Singapore (SGP), returning to Saint-Laurent-du-Var (FRA) and Constanta (ROU) and the final stop in Sarigerme.

The 2023 edition of the series saw both the number of participating countries and wrestlers grow exponentially. The number of participating nations doubled from last year with more than 50 nations participating from five continents. There was a growth of 30 percent in the number of wrestlers, both men and women, on the beach.

The Beach Wrestling Committee organized its yearly meeting on the sidelines of the final stop in Turkiye with committee President and United World Wrestling Bureau member Pedro SILVA headed the meet.

Silva presented the report to the committee members, underlining the continuous growth of Beach Wrestling. The report noted the participation of additional countries like Venezuela, Columbia, Argentina, Bangladesh, Singapore, Senegal, Australia, among others, highlighting that Beach Wrestling being on the right path.

“We are very happy with the progress, growth and development that we are witnessing worldwide regarding Beach Wrestling,” said Silva, Beach Wrestling Committee President. "This must leave us all proud of our achievements and also very confident about our future.”

The meeting reviewed the current rules and regulations of Beach Wrestling and Committee members agreed that a few minor adjustments need to be made.

From the next season of Beach Wrestling will see an activity period being added to avoid any subjective decision by the refereeing body in case of negative wrestling with a 0–0 score.

It was also noted that wrestlers should be paired better in a situation with three groups. Bleeding time in Beach Wrestling was also increased to four minutes.

The Beach Wrestling calendar for 2024 was also discussed in the meeting as UWW received many proposals. UWW will do its best to publish the 2024 calendar by the end of this year.

The Committee also spoke about the potential collaborations that can be finalized for next season (producers of rings, wrestlers’ apparel).

Members also brought up the topic of sustainability and climate change and it was unanimously approved that Beach Wrestling should spearhead these projects.

The World Series in 2023, especially the final stop, showed that the discipline has the dedication of people associated with it. With the support of each National Federation, the future is full of hope and bright.

Follow Beach Wrestling on Instagram: @uwwbeachwrestling or on Youtube: @BeachWrestlingWorldSeries.