#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleTirana

Greco-Roman must-watch battles at U23 Worlds

Friday, October 20, 2023 - 07:40 By Vinay Siwach

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TIRANA, Albania (October 19) -- The Greco-Roman at the U23 World Championships will reignite the rivalries among wrestlers from Iran, Azerbaijan, Georgia, Armenia and Turkiye. These are some of the countries that dominate the classic style and when the wrestlers perform from October 27 to 29, it will be a spectacle. Here's what to watch in Greco-Roman at the U23 World Championships

Must-watch match-ups

At 130kg, the battle for gold can be a four-way battle with Mikhail LAPTEV (AIN), Fardin HEDAYATI (IRI), Muhammet BAKIR (TUR) and Mykhailo VYSHNYVETSKYI (UKR) all entered. Laptev is the bronze medalist from the 2021 U23 World Championships while Hedayati is the U20 world champ. Bakir won the gold at the U20 level in 2021.

Vyshnyvetskyi will try to upgrade his silver from last year after losing the final to Fatih BOZKURT (TUR). He won the gold medal at the U20 Worlds in 2022 as he defeated Hedayati in the final.

A similar battle will be seen at 87kg as the 82kg U23 world champion Exauce MUKUBU (NOR) is moving up to 87kg to challenge the defending champion Istvan TAKACS (HUN).

Joining the two are U20 world champion Achiko BOLKVADZE (GEO) and Alireza MOHMADIPIANI (IRI) who is coming off a silver-medal finish at the World Championships in Belgrade.

Alex SZOKE (HUN) is the defending champion at 97kg and will be the favorite to win the gold medal. But the return of Pavel HLINCHUK (AIN) should put some pressure on Szoke.

Hlinchuk won the gold at the U20 World Championships in 2021 and then finished with a silver at the U23 Worlds. He will look to change the color of his medal this year.

Sohrabi-Snjoyan Rematch

A rematch of the 67kg final last year is on the cards as both Danial SOHRABI (IRI) and Gagik SNJOYAN (FRA) are entered. Sohrabi stormed back from 7-0 down to beat Snjoyan 17-7 and claim the gold medal. Snjoyan, however, has been out of action since that final due to an injured shoulder.

Sohrabi has had a busy year as he wrestled in three of the four Ranking Series, the World Championships and recently the Asian Games.

60kg minefield

The 60kg bracket can see intense competition with 2021 U23 world champion Anvar ALLAKHIAROV (AIN) returning. He wrestled at the senior World Championships in Belgrade but failed to win a medal. Joining him is U20 world champion Suren AGHAJANYAN (ARM) who will be looking to at the U23 world title.

SUMIT (UWW) will be keen to avenge his U20 Worlds loss against Aghajanyan as he aims to become the first finalist in Greco-Roman at the U23 World Championships. Returning bronze and U23 European silver Melkamu FETENE (ISR) is also coming to Tirana.

Last year's 55kg silver medalist Nihad GULUZADE (AZE) is moving up to 60kg as he continues to search for a world title. He finished with a silver medal at 55kg in Pontevedra.

Nurmukhammet ABDULLAEV (KGZ) will undoubtedly be the dark horse of this weight class.

New challengers

Tirana will see a number of wrestlers from the 2021 class of U20 World Championships. But the young crop is out to challenge them. The U20 wrestlers trying to make a mark at U23 are Denis MIHAI (ROU) at 55kg, Aghajanyan at 60kg, Alexandrin GUTU (MDA) at 77kg, Alperen BERBER (TUR) at 82kg, Achiko BOLKVADZE (GEO) at 87kg and Fardin HEDAYATI (IRI) at 130kg.

Aghajanyan, Berber, Bolkvadze and Hedayati are coming off title-winning runs at the U20 Worlds in August.