#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleTirana

U23 Worlds: Elor chases eighth world title in Tirana

Friday, October 20, 2023 - 10:57 By Vinay Siwach

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TIRANA, Albania (October 20) -- In the last 12 months, Amit ELOR (USA) has racked up five world titles. That number is likely to become six as she travels to Tirana, Albania for yet another World Championships, her third in three months.

At just 19 years of age, Elor is a two-time senior, three-time U20, a U17 and a U23 world champion. When she won the gold medal at the U23 World Championships last year, she became the first wrestler from the United States to win every World Championships. Now she will aim to repeat the golden three-peat she did last year, wrestling at 72kg, a weight class in which she is the defending champion.

Elor won the U20 Worlds in August and the senior one in September in Belgrade. So before flying to the Balkan country, Elor spent some time training in California, her home.

"I prepare the same way that I've treated the U20 Worlds and senior Worlds," Elor says. "The only difference is because I've already competed at two World Championships each month, I just am making sure to let my body rest and make sure that I'm ready.

"Sometimes when you have three big competitions in a row, your performance and how you feel physically, it starts to go down a little bit. That's something that my coaches told me as well, just to keep training, but also know that I'm ready because in some ways U20 and Senior were a huge preparation for this."

If those two tournaments are anything to go by, Elor should win the gold medal comfortably. In Amman, she did not give a point and won the final 11-0 over Bukrenaz SERT (TUR). While she did not maintain a clean slate in Belgrade, Elor never looked in any trouble of losing her title. She would go on to win her second world gold medal with an 8-2 win over Davaanasan ENKH AMAR (MGL).

In Tirana, Elor will face a few familiar opponents in Viktoryia RADZKOVA (AIN) who she defeated at the '21 U17 Worlds, silver medalist from last year's U23 competition Wiktoria CHOLUJ (POL), her opponents in the '22 U20 world final Anastassiya PANASSOVICH (KAZ) and Sert who is also coming to Tirana.

Apart from them, 72kg will see the experienced Marina SUROVTSEVA (AIN), Zaineb SGHAIER (TUN) and U20 European champ Iryna ZABLOTSKA (UKR) as some of the contenders.

"It doesn't blow me, just wrestling no matter who it is," Elor says about wrestling at a U23 competition after senior level. "I think that's a really good thing because you never underestimate your opponents. If you have somebody who is extremely good and has many titles under their name, that also won't scare you as much. I think that mindset really helps me. I just go into that competition telling myself to perform as best as I can."

Elor has always possessed that mindset. Her losses to boys in school would frustrate her and push her to improve. As a result, Elor has managed to make herself unbeatable. Internationally, Elor has suffered one loss -- a semifinal 3-1 loss to Naka HONOKA (JPN) at the U17 World Championships in 2019.

"I've been wrestling since a young age and I've taken other losses on top of that," she says. "Almost every single loss and motivation and your desire to keep going. That loss was very good for me."

No more losses after that. 15 bouts at different World Championships and Elor remains the wrestler who doesn't even let her opponents come close to beating her.

Her continued dominance on the mat may have made some miss the fact that Elor switched to a new coach this season. Until last season, she trained with coach Valentin KALIKA but the U20 World Championships in Amman saw 2004 Olympic silver medalist Sara MCMANN in her corner. Elor seemed to have battled the change but accepted it as well.

"Going out and competing after that change in this season has been really difficult," she says. "I learn more and learn different techniques from them, different mindsets and strategies. I think it's been really good for me. I'm very excited to have her there. She's just such a great role model for me, a really, really strong, tough person."

So far, the change with McMann has worked and she will be in Tirana with both Elor and McMann hoping for the gold and ending the season on a high before the Olympic year.

Elor will have to move to an Olympic weight class, 68kg or 76kg, as 72kg is not in the Olympics. She hints that 68kg may be a better fit for her. Back in her U17 days, Elor wrestled at 69kg but moved up with age. She insists that reducing weight is not her way. But come next year, she will have to make the hard decision.

"I'm taking it one step at a time. I'm going to evaluate myself and see how I feel as I start to work toward health, slowly and healthy way to decrease my weight a little bit," she says.