#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

By United World Wrestling Press

COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleTirana

Elor wins eighth world title, sets sights on Paris Olympics

By Vinay Siwach

TIRANA, Albania (October 27) -- If you were logging in to watch Amit ELOR (USA) compete in the 72kg final of the U23 World Championships, most likely you missed the final. That's because she was lightning fast in winning the bout in mere 21 seconds.

And if you think that was quick, Elor finished her first bout in 16 seconds and the second in 18 seconds. Only her semifinal against Wiktoria CHOLUJ (POL) was for six minutes. Out of the 24 minutes for four bouts, Elor spent only six minutes and 55 seconds on the mat to win the U23 World Championships in Tirana, Albania on Friday.

ALSO READ: Despite nine wrestlers, Japan wins team title

At the age of 19, Amit Elor now holds an impressive record of eight world titles across different age groups, including two senior, two U23, three U20, and one U17 world gold.

While her remarkable stats speak about her dominance on the mat, Elor herself has kept no record of her international wins or scores.

"Maybe I should go over," she says. "We used to do it in high school. And ever since I got into international wrestling, I haven't thought about it as much. But it would be really cool to look back and see how many matches they've had and how many wins and losses. I remember the competitions, but not always every single match unless it was really meaningful."

Amit ELOR (USA)Amit ELOR (USA) used the lace to win her 72kg final. (Photo: UWW / Kadir Caliskan)

For most, the final would mean a lot but for Elor, the semifinal at the U23 World Championships against Choluj was the stand-out match. Choluj managed to stop Elor from scoring a fall or win via technical superiority and lost only 5-0.

"Probably my semi-final had a strong opponent and our styles matched up against each other," she says. "It was kind of similar styles which made it difficult. A lot of hand-fighting. I had some injuries from senior Worlds that made it difficult to hand fight. But I stayed composed and in good position and I was able to win."

The final against Jyoti BERWAL (UWW) was unbelievably one-sided as by the time Berwal could try any move on Elor, the American had laced her for a 10-0 victory.

With that, Elor extended her international career record to 38-1, the one loss coming at the U17 World Championships in 2019. "I'll get it next year," a 16-year-old Elor would say back then. She won the gold at the next U17 Worlds without conceding a point.

"It's not easy," Elor says. "There's so much work involved that leads up to the competition. There's a lot of pressure and I want to do my best and I have high expectations for myself. When you go out there and you wrestle it seems so short and easy but that's just the result of all the work leading up to the competition."

In the lead-up to the U23 Worlds, Elor trained with six-time world champion Adeline GRAY (USA), trained at her home in California and also used her experience at the U20 and senior worlds which she called the 'perfect preparation.'

"Training with Adeline has been amazing for me," she says. "I am constantly learning so much from her. Not just about wrestling but about being an athlete and taking care of yourself. She is a very confident, strong person and so I've kind of learned how to think more for myself and what I need as an athlete.

"The two World Championships were perfect preparation for this."

It was the same script last year in which Elor won three world titles, becoming the first from the U.S. to win all the world titles. She just repeated the three-peat.

 

But the season is not over for her. Elor will soon be challenging herself to make the Olympic weight of 68kg (72kg is not an Olympic weight) in her bid to be at Paris 2024. 

"The most important thing for me is that I feel my best when I'm wrestling," she says. "Right now my plan is to drop my weight to 68kg and see how I feel there. That's going to be a big challenge, a different weight."

Elor says she has not reduced weight for a competition. Though she spent her early days in international wrestling at 68kg, that was at the U17 level.

"I was 68kg in 2021, so it's nothing new but it's still been two years," she says. "It's going to be challenging but I'm really excited and I'm ready to do everything I possibly can because it's the Olympic year."

Being at the Olympics will make Elor the second wrestler in the world to win all world titles and also compete at the Games. A gold in Paris will put her next to Yui SUSAKI (JPN), the only wrestler to have won all world titles and the Olympic gold. 

But just to be in Paris, Elor will have a marathon stretch. In the U.S., she will have to first wrestle at the team trials to be at the Pan-Am Olympic Qualifiers in March. If the country qualifies the weight for Paris, Elor will have to go through the Olympic Team Trials in April.

"Unfortunately, 68kg wasn't qualified yet for the Olympics," she says. "There's going to be a wrestle-off in February and whoever wins will go to Pan Ams and try to qualify the weight there. I would really need to work more on my speed and coordination and definitely add more to my arsenal. I'll wrestle in the wrestle-off at 68 and see how I do."