#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleTirana

Friday's U23 World Championships semifinals set

Friday, October 27, 2023 - 08:58 By Eric Olanowski

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TIRANA, Albania (October 27) --- Welcome back to Albania for Day Five of the 2023 U23 World Championships. Today, we’ll pass the baton to the Greco-Roman wrestlers at 60kg, 67kg, 72kg, 82kg and 97kg.

Top Stars in Action:
60kg: Nihad GULUZADE (AZE) – U23 world silver
60kg: Melkamu FETENE (ISR) – U23 world bronze
67kg: Gagik Mishai SNJOYAN (FRA) - U23 world silver
72kg: Diego CHKHIKVADZE (GEO) – U23 world bronze
82kg - Karlo KODRIC (CRO) – U23 world silver
97kg - Alex Gergo SZOKE (HUN) – U23 world gold
97kg - Nitesh NITESH (UWW) – U23 world bronze

Semifinal matches (As they come in): 

60kg
Sumit SUMIT (UWW) vs. Anvar ALLAKHIAROV (AIN)
Mert ILBARS (TUR) vs. Romeo BERIDZE (GEO)

67kg
Hasan MAMMADLI (AZE) vs. Sultan ASSETULY (KAZ)
HARUTO YABE (JPN) vs. Mustafa Safa YILDIRIM (TUR)

72kg
Irfan MIRZOIEV (UKR) vs. Michael PORTMANN (SUI)
Shant KHACHATRYAN (ARM) vs. Dmitrii ADAMOV (AIN)

82kg
Aues GONIBOV (AIN) vs. Ruslan ABDIIEV (UKR)
Alperen BERBER (TUR) vs. Emad Ashraf Mohamed ABOUELATTA (EGY)

97kg
Hayk KHLOYAN (ARM) vs. Pavel HLINCHUK (AIN)
Mustafa OLGUN (TUR) vs. Yuri NAKAZATO (JPN)

13:43: I'm still waiting for the system to update to post tonight's semifinal matches. Once everything is updated, I'll put the matches above.

13:23: Yabe upsets U23 world bronze medalist Snjoyan and moves into tonight's 67kg semifinals against Mustafa Safa YILDIRIM (TUR).

13:17: Reigning U23 world bronze medalist Gagik Mishai SNJOYAN (FRA) is in a tight match on Mat C with Japan's HARUTO YABE (JPN). Yabe leads 4-4 on criteria with a minute to go.

13:09: Emad Ashraf Mohamed ABOUELATTA (EGY) just doubled up on four-pointers, punching his ticket to the 82kg semifinals with a 9-0 win over Tyler Adam EISCHENS (USA).

12:55: We're going to start the quarterfinals now on all mats so I'll post the semifinal matches as they come in. 

12:35: There's your upset of the day. Lucas LAZOGIANIS (GER) just took out reigning U23 world champion Alex Gergo SZOKE (HUN). Lazogianis was down 3-0 but ended up scoring four points to win 4-4 on criteria.

13:13: You hate to see it against a hometown athlete, but  Hasan MAMMADLI (AZE) just made Albania's Ardit ZENELI (ALB) back bend in a way that should be illegal. I'll post the video above.

13:06: It looks like they are going to give Muslim IMADAEV (AIN) the fall over returning U23 world bronze medalist Diego CHKHIKVADZE (GEO). Imadaev was behind 2-1 with :50 left when he went to a four-point head pinch. After a failed challenge that gave the Neutral Athlete the 6-2 advantage, Imadaev stopped a flying squirrel attempt by planting Chkhikvade on his back for the fall.

I'll work on getting up the video of the final slam because it was pretty impressive.

12:54: World medalists Nitesh, Chkhikvadze and Guluzade are all coming up now on Mat A. That's three world medalists coming up in the next four matches.

12:38: We're getting closer on the Szoke watch. He's five matches out on Mat B. 

12:23: Tetsuto KANUKA (JPN) just launched Anil ANIL (UWW) twice in 15 seconds to pick up the 11-2 win. The match was tied 2-2 before Kanuka went four, then five on Anil. I'll work on getting the clip up right now so you can see how beautiful the two throws were.

12:12: The noise you hear from the crowd is coming from Mat C, where Dmitrii ADAMOV (AIN) just took out hometown boy Klodjan SHEHU (ALB), 9-0, in the 72kg 1/8 round.

12:08: That match was crazy! It was a rollercoaster of emotions for Abuladze, but he stayed strapped in and picked up the 9-8 victory. At one point of the match, Abuladze went for a pushout and was so successful that he pushed Olsson off the mat and the stage, planting him on his rear end on the floor of the arena.

12:04: The current match on Mat A between Miru Jerry OLSSON (SWE) and Otar ABULADZE (GEO) has been action-packed thus far. Olsson went down 3-0 but gave up eight unanswered points and is currently leading 8-3 with a minute left.

11:45: It's been a slow morning thus far. We're still waiting for a chunk of these stars to have their first matches. We still have at least seven matches before Gagik Mishai SNJOYAN (FRA), Diego CHKHIKVADZE (GEO), Nitesh NITESH (UWW) and Nihad GULUZADE (AZE) come up on Mat A.

But once we get to Snjoyan, the stars will be rolling through match after match.

11:22: After bout 492 wraps up on Mat C, we'll welcome Karlo KODRIC (CRO) to Albania. Last year, Kodric fell to Exauce MUKUBU (NOR) in the finals, becoming the fourth Croatian Greco-Roman wrestler to reach the finals but settle for U23 world silver. 

11:15: The biggest storyline we're following today is the return of Alex SZOKE (HUN) after nearly eight months off the mat. Earlier this year, Szoke, the reigning U23 world champion, underwent surgery on his back after the Thor Masters in March.