#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

By United World Wrestling Press

COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

2026 U23 European Championships

Flying Islamgereev Wins U23 European Gold

By Vinay Siwach

ZRENJANIN, Serbia (March 10) -- Bozigit ISLAMGEREEV (RUS) has become an internet sensation in the last 24 hours.

At the U23 European Championships in Zrenjanin, Serbia, Islamgereev, scored a buzzer-beating 'flying squirrel' move over Rakhim MAGAMADOV (FRA) at 86kg. The video, posted by United World Wrestling, has spread beyond the combat sports world and to masses.

While the move itself has been around for long, no wrestling video has attained the level of virality as Islamgereev's move has, At least not since Snoop DOGG and Kevin HART discussed Mohammadali GERAEI's (IRI) acrobatics on their channel after the 2020 Tokyo Olympics.

"Everyone was shocked," Islamgereev said. "My videos are everywhere now, I can’t even keep up with Instagram anymore, I’m all over the feed. Everyone congratulated me, absolutely everyone. People are surprised, shocked. Everyone is asking how this even happened."

During the 86kg quarterfinal, Islamgereev was trailing 8-3 with 15 seconds left in the match against Magamadov, the favorite to win gold in Zrenjanin. Islamgereev scored a stepout and caution point to cut the lead to 8-5 with 7 seconds left.

At this point, the Russian coaches had hands on their hands as winning from was impossible. Or so it seemed.

Islamgereev took a few steps forward towards Magamadov, who stayed low to avoid a double-leg attack which could have cost him two or four points. But the Russian jumped over Magamadov and locked him from behind while himself being upside down and slammed the French wrestler to score four points.

"Honestly, I have a lot of respect for my opponent," he said. "Rakhim is a very tough wrestler. At the beginning of the match things weren’t going my way, I made a lot of mistakes. There were literally only a few seconds left, probably around 10 seconds, when I pushed him out. Then there were about 7 seconds remaining.

"I couldn’t get to his legs at all. I thought to myself that since I couldn’t attack from below, I would try from above. So I jumped. It just happened that way, he kind of… I caught him really well, and he also turned a bit, and I managed to catch him in that moment and score four points. It was very unexpected, but very pleasant."

Bozigit ISLAMGEREEV (RUS)Bozigit ISLAMGEREEV (RUS) won the 86kg gold medal. (Photo: United World Wrestling / Kadir Caliskan)

The move meant that Islamgereev won 9-8. France challenged the call but there was little doubt that it was for four points and it was confirmed on review. The lost challenge added another point for Islamgereev who won 10-8.

"He was standing very low and I couldn’t make a leg attack," he explained. "So I decided to try from above. At the end, there were only a couple of seconds left, there was no time to think too much. In that moment you either take the risk or end up with nothing. I took the risk. That’s how it happened, I jumped.

"The main thing is first to fake an attack to the legs and trick him. As soon as he leans down, you need to jump upward so he can’t catch your legs. Then you have to be careful, you need to land on both feet so you can lift him and score four points."

As the crowd erupted, Islamgereev celebrated and pointed towards his coach Asker YUSUPOV, who in the stands and jumping around celebrating the victory.

"Yes, of course [I remember the reaction of the crowd], especially my coach," he said. "I looked at him and he was so happy, literally jumping. I think it was the first time in my life I saw him that joyful."

In the final on Wednesday, he defeated Ahmet YAGAN (TUR), 2-1, to become the U23 European champion.

The Dagestan native, who was born in the village Kostek, has been training in the Khanty-Mansi Autonomous Okrug in central Russia. He also won a silver medal at the U20 World Championships last year.

"This is a lesson for me that you should never give up," he said. "You always have to believe, first in God and then in yourself. By doing that, you prove to yourself that, you can win and pull it off no matter how many seconds are left. Even with just a few seconds remaining, even when you need four points, you can still come back and do it."

Islamgereev was the fourth Russian to win the gold medal in Freestyle and Khabib DAVUDGADZHIEV (RUS) became the fifth after he defeated Yusif DURSUNOV (AZE), 4-1, in the 125kg final.

Russia won the team title with 199 points, while Azerbaijan was second with 170 points. Armenia finished third with 116 points.

Azerbaijan captured a gold on Wednesday through Ali TCOKAEV (AZE) at 92kg after he defeated Fatih ALTUNBAS (TUR), 11-0, in a controlled final.

Armenia also won a gold medal, at 61kg, with Levik MIKAYELYAN (ARM) beating Jeyhun ALLAHVERDIYEV (AZE), 2-1, in the final.

Mikayelyan was leading 1-1 on criteria after both wrestlers exchanged passivity points but he scored a stepout to take a 2-1 lead which Allahverdiyev failed to break.

Seyfulla ITAEV (FRA)Seyfulla ITAEV (FRA) celebrates after winning the gold medal at 74kg. (Photo: United World Wrestling / Kadir Caliskan)

Itaev Downs Wagin

Zagreb Open Ranking Series bronze medalist Seyfulla ITAEV (FRA) defeated U20 European champion Manuel WAGIN (GER) to win the 74kg gold medal. He became only the third wrestler from France to win the gold at U23 Europeans in Freestyle.

Itaev was cautious to start but Wagin's lack of concentration allowed him to score a takedown which put Itaev on the board with two points. He scored a stepout to lead 3-0 at the break.

A scramble in the second period made it 5-3 and Wagin tried a desperate chest-wrap but Itaev brought him down in danger to score four points and all but seal the match. Wagin scored a front head roll for two points but lost the final, 9-5. Germany challenged in vain and the lost challenged added one more point to Itaev's score.

"I am very happy," Itaev said. "Step-by-step I am improving. Wagin is my friend and very intelligent wrestler but I managed to win. Hopefully, I can win a senior medal as well."

Photo

RESULTS

61kg
GOLD: Levik MIKAYELYAN (ARM) df. Jeyhun ALLAHVERDIYEV (AZE), 2-1

BRONZE: Andrii SHOKALIUK (UKR) df. Besir ALILI (MKD), via inj. def.
BRONZE: Tolga OZBEK (TUR) df. Vasile MARCU (MDA), 2-1

74kg
GOLD: Seyfulla ITAEV (FRA) df. Manuel WAGIN (GER), 10-5

BRONZE: Saba KOBAKHIDZE (GEO) df. Aghanazar NOVRUZOV (AZE), 11-4
BRONZE: Magomed BAITUKAEV (RUS) df. Aliaksandr HULNIK (BLR), 11-2

86kg
GOLD: Bozigit ISLAMGEREEV (RUS) df. Ahmet YAGAN (TUR), 2-1

BRONZE: Rakhim MAGAMADOV (FRA) df. Vasif KHUDIYEV (AZE), 10-0
BRONZE: Artur KOSTIUK (UKR) df. Marius RETCO (MDA), 4-3

92kg
GOLD: Ali TCOKAEV (AZE) df. Fatih ALTUNBAS (TUR), 11-0

BRONZE: Alexandru BORS (MDA) df. Krisztian ANGYAL (HUN), 11-0
BRONZE: Mustafagadzhi MALACHDIBIROV (RUS) df. Knyaz IBOYAN (ARM), 10-0

125kg
GOLD: Khabib DAVUDGADZHIEV (RUS) df. Yusif DURSUNOV (AZE), 4-1

BRONZE: Hakan BUYUKCINGIL (TUR) df. Aleksandre ABRAMISHVILI (GEO), 14-4
BRONZE: Khachatur KHACHATRYAN (ARM) df. Stsiapan MANDRYK (BLR), 10-0