#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

Islamic Solidarity Games 2025 Day 4: Tazhudinov, Ghasempour lose

Friday, November 21, 2025 - 06:59 By Vinay Siwach

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RIYADH, Saudi Arabia (November 21) -- The final day at the Islamic Solidarity Games 2025 will see four Freestyle weight classes in action -- 74kg, 86kg, 97kg and 125kg. Every weight class has a world champion wrestling today.

WATCH LIVE | LIVE MATCH ORDER

12:50: Akhmed TAZHUDINOV (BRN) drops his semifinal against Rizabek AITMUKHAN (KAZ) 15-3. Aitmukhan with three exposure for six points in the second period. Tazhudinov struggled to finish his attacks. We have a Amirali AZARPIRA (IRI) vs Rizabek AITMUKHAN (KAZ) final.

12:40: World silver medalist Amirali AZARPIRA (IRI) with a lace to beat Rifat GIDAK (TUR) 11-0 and enter the final at 97kg.

12:37: Arsenii DZHIOEV (AZE) reaches the 86kg final with an 5-1 win over Magomet EVLOEV (TJK) in the semifinal. Dzhioev will now take on Saipudunov for the gold medal.

12:33: Another Bahrain wrestler in the final as Khidir SAIPUDINOV (BRN) survives an late onslaught from Osman GOCEN (TUR) and wins 8-6 at 86kg. Gocen got a four-pointer which kept him in the match which was otherwise dominated by Saipudinov

12:30: Top match at 74kg semifinal as Younes EMAMI (IRI) holds off Norkhoza KAIPONOV (KAZ) 6-5. Kaiponov was up 4-1 and scored a stepout to make it 5-1. Emami got a stepout to make it 5-2 and a beautiful duckunder to close it to 5-4. He continued the action and used a gut-wrench to make it 6-5 with less than a minute remaining. He defended his lead to enter the final in which he will take on Aghanazar NOVRUZOV (AZE)

12:22: Aghanazar NOVRUZOV (AZE) with a takedown in the final 10 seconds to upset Magomedrasul ASLUEV (BRN) who was leading 5-2 till the last 30 seconds. The takedown gave Novruzov a 5-5 criteria lead before Asluev tried to hit exposure. Novruzov got an counter exposure for the 7-5 win. 

12:15: Amir Hossein ZARE (IRI) is into the 125kg final after a 7-0 blanking of Hakan BUYUKCINGIL (TUR) in the semifinal. Easy win for the world champion

12:11: World silver medalist Giorgi MESHVILDISHVILI (AZE) goes down 7-6 against Shamil SHARIPOV (BRN) in the 125kg semifinal. Sharipov scored a four-pointer and led 5-0. But in Meshvildishvili comes back in the second period to make it 6-4 and needed three points for a win. He scored a takedown to make it 6-6 but was down on criteria. In the final 10 seconds, he was close to scoring two times but Sharipov managed to defend. A lost challenge gave him another point.

12:06: Rizabek AITMUKHAN (KAZ) downs Olympic bronze medalist Mogomedkhan MAGOMEDOV (AZE) 12-2 at 97kg. Aitmukhan with a four-pointer and three takedowns in his victory. Solid defense as well whenever Magomedov seemed threatening.

11:55: Akhmed TAZHUDINOV (BRN) with a cradle to get the fall over Abossolo CEDRIC (CMR) in the second period of his 97kg quarterfinal.

11:50: Amirali AZARPIRA (IRI) wins his quarterfinal at 97kg against Muhammad GULZAR (PAK) 11-0 after three rolls from par terre. He will wrestle Rifat GIDAK (TUR) who defeated Oucif HOUSSEM (ALG) 13-2

11:42: After taking out Kamran GHASEMPOUR (IRI), Arsenii DHZIOEV (AZE) continues his winning run and enters the semifinal at 86kg with an 11-0 victory over Benferdjallah FATEH (ALG)

11:30: Younes EMAMI (IRI) with an strong defensive performance as he beats Orozbek TOKTOMAMBETOV (KGZ), 5-2, at 74kg. Emami got a point every time he seemed passive in the match.

11:20: Amir Hossein ZARE (IRI) powers his way to a 10-0 victory over Arslanbek TURDUBEKOV (KGZ) at 125kg. World champion Zare is a strong favorite to win gold here.

11:18: Magomedrasul ASLUEV (BRN) stops Shams QURAISHI (AFG) from more upsets but not after an incredible match. Quraishi managed to score 9 points on Asluev before dropping his bout 12-9

11:10: Olympic champion Akhmed TAZHUDINOV (BRN) opens his 97kg with an 11-1 technical superiority win over 92kg U20 world champion Sherzod POYONOV (UZB).

11:00: Amirali AZARPIRA (IRI) works his incredible underhook and manages an easy 11-0 victory over Iqbal AHMADI (AFG) at 97kg. Azarpira is a world silver medalist from Zagreb.

10:50: Former world 92kg champion Rizabek AITMUKHAN (KAZ) makes it look easy rolling to a 10-0 win over Mohamed SALAHELDIN (EGY) at 97kg.

10:45: Arsenii DZHIOEV (AZE) takes out Kamran GHASEMPOUR (IRI) in the opening bout at 86kg. In a bout of two halves, Ghasempour got a takedown and passivity point in opening period before Dzhioev scored a takedown during Ghasempour's activity time to lead 3-3 on criteria with just over a minute left. Ghasempour tried a desperate leg attack at the end only to give a takedown and hand the win to Dzhioev

10:37: Osman GOCEN (TUR) hangs on for a 2-2 criteria win over Bobur ISLOMOV (UZB) at 86kg. It was a scramble in which both wrestlers were awarded two points each with Gocen getting it later and holding the criteria. No points were scored in the second period but both wrestler were involved in scrambles. Gocen manages to hold off and win.

10:33: Haider BUTT (PAK) led 3-0 against Farhad MALIK ZADA (AFG) and on the way to give Afghanistan it's first win of the tournament. However, Malik Zada with a comeback and beats the Pakistan wrestler 8-4 at 86kg.

10:25: Orozbek TOKTOMAMBETOV (KGZ) took his own time but he manages to beat Khaireddine BEN TLILI (TUN), 11-1, in their 74kg. A four-pointer in the first period for Toktomambetov

10:15: Nurkozha KAIPANOV (KAZ), one of the four world champs in action today, starts off with an 11-0 victory over Jafar CHULIBOYEV (UZB) at 74kg. He got a stepout before a takedown and four turns.

10:10: Afghanistan is really having a solid Games for itself. After some impressive wins yesterday and a fifth-place finish, Shams QURAISHI (AFG) gets a fall at 74kg against Omar MOURAD (EGY).

10:00: Last day of the ISG 2025 with four weight classes in Freestyle. Akhmed TAZHUDINOV (BRN) vs Amirali AZARPIRA (IRI) likely to face in the 97kg.