United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem.

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape.

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada.

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

Zhumanarova, Medet Kyzy give Kyrgyzstan double gold at ISG 2025

Thursday, November 20, 2025 - 17:27 By Vinay Siwach

RIYADH, Saudi Arabia (November 20) -- Kyrgyzstan was the most successful nation on day three of the Islamic Solidarity Games 2025 with three gold medals out of five on offer.

Three weight classes in women's and two in Freestyle were in action in Riyadh at the Games and Kyrgyzstan captured three gold medals with Paris Olympic silver medalist Meerim ZHUMANAZAROVA (KGZ) leading the way.

Zhumanazarova powered her way to the 68kg gold medal. Facing Svetlana OKNAZAROVA (UZB) in the final, Zhumanazarova hit a counter four-pointer to extend her lead to 7-0 before hitting a takedown and turn to finish the final 11-0.

"It was an easy tournament for me," Zhumanazarova said. "I have not wrestled well since Paris majorly due to the ankle injury I suffered."

Now that she is back to full fitness and winning, Zhumanazarova aims to compete more often year with Asian Championships, World Championships and Asian Games lined up.

"Next year, I will make sure to compete at all three major tournaments," she said.

Aiperi MEDET KYZY (KGZ) celebrates after beating Damola OJO (NGR) in the 76kg final. (Photo: United World Wrestling / Kadir Caliskan)

Joining Zhumanazarova on the top of the podium was world silver medalist and Asian champion Aiperi MEDET KYZY (KGZ) who came alive in the second period of the 76kg final against Damola OJO (NGR).

Ojo led 1-1 on criteria when she scored a stepout in the second period but Medet Kyzy scored a takedown and then moved to the legs to lock a lace and turn Ojo four times for an 11-1 technical superiority.

Medet Kyzy's gold medal was the second for Kyrgyzstan in women's wrestling, same as Nigeria. Azerbaijan and Uzbekistan finished the competition with one gold each.

Esther KOLAWALE (NGR) defeated Ruzanna MAMMADOVA (AZE) with a last-second takedown in the 62kg final. (Photo: United World Wrestling / Kadir Caliskan)

U23 world bronze medalist Esther KOLAWALE (NGR) needed a final-second takedown against Ruzanna MAMMADOVA (AZE) to win the 62kg gold medal. She scored a takedown when Mammadova was on the activity clock to lead 3-0 and hoped to run out the clock with that lead.

However, Mammadova got on a single-leg attack in the second period which she converted into a takedown during the Nigerian's activity period. Kolawale tried to open the fingers of Mammadova which made the referees dock on point for caution, making it 4-3 for Mammadova with 16 seconds left.

Kolawale first scored a stepout with 12 seconds remaining to make it 4-4 but Mammadova had the criteria lead because of the caution against Kolawale. But she then hit a takedown with three seconds on the clock to claim a 6-4 and the win as well.

Rahman AMOUZAD (IRI) scores on Abdulmazhid KUDIEV (TJK) in the 65kg final. (Photo: United World Wrestling / Kadir Caliskan)

Amouzad dominates to gold

World champion Rahman AMOUZAD (IRI) had not trouble in winning the 65kg gold medal after he defeated Abdulmazhid KUDIEV (TJK), 12-2, in the final.

Kudiev gave an early scare when he scored a takedown on Amouzad to go 2-0 up but the Iranian gather himself and scored three stepouts before the break to lead 3-2. Kudiev then tried to hit a double-leg but Amouzad countered with a beautiful chest wrap throw for four points to make it 7-2.

Tajikistan challenged, asking for two points but at no point in the exchange did Kudiev manage to expose or control Amouzad who now led 8-2 for the lost challenge. Two stepouts and a takedown later, Amouzad captured the gold medal with a technical superiority win.

Earlier in the day, Amouzad faced world bronze medalist Umidjon JALOLOV (UZB) in the quarterfinals and came out on top 4-0. The win included three stepout and one point for Jalolov's passivity.

Abdumalik KARACHOV (KGZ) counters Islam BAZARGANOV (AZE) to score four points. (Photo: United World Wrestling / Kadir Caliskan)

Kyrgyzstan won gold medals not only in Women's Wrestling but also in Freestyle as Abdumalik KARACHOV (KGZ) won at 57kg, beating Islam BAZARGANOV (AZE), 9-3, in the final.

Karachov had a field day in Riyadh as he defeated world and Olympic bronze medalist Gulomjon ABDULLAEV (UZB) in the quarterfinals before a convincing win in the final.

Bazarganov was down 2-1 with 24 seconds left in the final when he hit a strong snap on Karachov who managed to stay on his feet and countered with a duckunder and get four points.

Bazarganov got one point for reversal but Azerbaijan challenged the call, asking for four points but lost it as Karachov never came in danger. The Kyrgyzstan wrestler then scored a match-ending takedown to win 9-3.

RESULTS

Women's Wrestling

62kg
GOLD: Esther KOLAWALE (NGR) df. Ruzanna MAMMADOVA (AZE), 6-4

BRONZE: Selvi ILYASOGLU (TUR) df. Rebecca AMONGI (UGA),
BRONZE: Nigina SABIROVA (UZB) df. Aylah MAYALI (PLE), 11-0

68kg
GOLD: Meerim ZHUMANAZAROVA (KGZ) df. Svetlana OKNAZAROVA (UZB), 11-0

BRONZE: Nigar MIRZAZADA (AZE) df. Halima AKTER (BAN), via forfeit
BRONZE: Irina KAZYULINA (KAZ) df. Ndiffo AIMELDA (CMR), via fall (6-0)

76kg
GOLD: Aiperi MEDET KYZY (KGZ) df. Damola OJO (NGR), 11-1

BRONZE: Elmira SYZDYKOVA (KAZ) vs. Elmira YASIN (TUR), via fall (7-0)
BRONZE: Samar HAMZA (EGY) df. Wilita PELAGIE (CMR), 5-1

Freestyle

57kg
GOLD: Abdumalik KARACHOV (KGZ) df. Islam BAZARGANOV (AZE), 9-3

BRONZE: Ali MOMENI (IRI) df. Sayed ZAZAI (AFG), 11-0
BRONZE: Gulomjon ABDULLAEV (UZB) df. Ismael CAMARA (GUI), 10-0

65kg
GOLD: Rahman AMOUZAD (IRI) df. Abdulmazhid KUDIEV (TJK), 12-2

BRONZE: Umidjon JALOLOV (UZB) df. Ali RAHIMZADE (AZE), 8-3
BRONZE: Bilol SHARIP UULU (KGZ) df. Alibeg ALIBEGOV (BRN), 10-0

United World Wrestling together with N3XT Sports begins the digital transformation process

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Zhumanarova, Medet Kyzy give Kyrgyzstan double gold at ISG 2025