#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleBudapest

Grace Bullen Move: Outside Trip That Defines European Champ

Thursday, July 9, 2026 - 10:31 By Vinay Siwach

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BUDAPEST, Hungary (July 9) -- Grace BULLEN (NOR) lost the most important match of her career while attempting her trademark outside trip, trying to finish the bout with a fall. It came in the Paris 2024 Olympic Games semifinal against Sakura MOTOKI (JPN), who countered with a neck bridge, tossing Bullen over for the fall.

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Despite the mixed results the move has produced over the years, Bullen did not hesitate to use it in the 2026 European Championships final against Amina TANDELOVA (RUS). Trailing 9-0, Bullen hooked her left foot behind Tandelova's heel and brought her down for the fall.

Three months after their epic European 62kg final, Bullen and Tandelova will be at the Budapest Ranking Series from July 15 to 19, the last stop to gain ranking points before the World Championships.

They will be joined by a strong field that includes former world champion Qi ZHANG (CHN), world bronze medalist Esther KOLAWOLE (NGR), and European medalists Johanna LINDBORG (SWE) and Solomiia VYNNYK (UKR).

The field also includes Ana GODINEZ (CAN) and former U20 world champion Eniko ELEKES (HUN), who will have the backing of the home crowd. Two Indians, MANSI (IND) and SAVITA (IND), are also entered among others.

Grace BULLEN (NOR)Grace BULLEN (NOR) performs the outside trip against Amina TANDELOVA (RUS) during the 62kg final at the European Championships. (Photo: United World Wrestling / Kadir Caliskan)

The same move also rescued Bullen at the Tirana Ranking Series, where she trailed Mansi before winning 6-5.

Speaking after winning European gold, Bullen acknowledged both the risk and the reward of the move.

"I know it's my go-to when I'm down, but I also lost in that situation, the same place," Bullen said. "I know how it is being on the receiving end, also being an attacker in that situation. But glad it worked out for me.

"It's more risky that way and just locking the leg and going forward it's much less risky, especially for me."

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Grace Bullen (@gracebullen7)

 

A pivotal career decision saw Bullen relocate her training base to Georgia under coach Zurabi IAKOBISHVILI. Since moving to 62kg, she has won world and Olympic medals and established herself as one of the division's most dangerous wrestlers. The demanding training in Georgia and the move up in weight have transformed her wrestling and her mindset, even if the results have occasionally fluctuated.

"I'm also getting older," she said. "I have to be wise with how I train and so I keep my shape."

That experience has also made Bullen more patient than she was five years ago.

"I've years of experience in wrestling," she said. "I take losses with a greater smile than I ever did before. Just knowing that this year I was in two ranking series competitions and only won one match, I am more patient with everything. I know that even though I lose, I can win in the future."