#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

By United World Wrestling Press

COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleTirana

World Championships: Kinjo wins fourth world gold as Japan wins three

By Ken Marantz

TIRANA, Albania (October 30) -- For two-time Olympic champion Risako KINJO (JPN), it wasn't just winning a fourth world title and first in five years that made her latest triumph so special. It was because of where she is at in her life at the moment.

"This is my fourth world title, but the first since I became a mother," Kinjo said after winning the women's 59kg gold at the Non-Olympic Weight Categories World Championships on Wednesday in Tirana. "So it makes me happier than at any other tournament."

Kinjo was one of three Japanese to take one of the four women's golds up for grabs, as Moe KIYOOKA (JPN) became the sixth wrestler in history to win world titles on all four age-group levels when she triumphed at 55kg, and Ami ISHII (JPN) claimed the 72kg title to add to the world U23 gold at 68kg she won a week ago in the same venue.

Jia LONG (CHN) captured the other title at stake with a victory by fall in the 65kg final to improve on her silver medal from 2022.

Kinjo, who got married and gave birth to her first child after winning the gold at the Tokyo Olympics under her maiden name of KAWAI, missed out on qualifying for the Paris Games, but decided against retiring and was content to seek further success in the non-Olympic weight.

It hasn't been an easy journey, as her time away from the mat left her quite rusty. Just to get to Tirana, she had to score a last-second victory in the domestic qualifier over teenager Sakura ONISHI (JPN).

Now 30 and having to juggle training with the responsibilities of motherhood, Kinjo tries to get the most out of her body in the most efficient way. There are no wasted motions, and that came out during her 4-2 victory in the final against Tserenchimed SUKHEE (MGL).

"I get help from my family and make the best use of my time," Kinjo said. "Every day, I put together a schedule that allows me to sufficiently train."

Kinjo fell behind when Sukhee scored a stepout off Kinjo's takedown attempt in the first period. An activity point for Kinjo put her ahead on criteria in the second period, and then she scored a stepout countering a rare attack by Sukhee.

Kinjo remained patient and forced Sukhee to take the initiative. And when she did, Kinjo was ready with a quick counter to spin behind for a takedown. Sukhee added a late stepout that was too little, too late. Her points were the only ones scored on Kinjo in three matches.

Asked to assess her performance, Kinjo replied, "I've done everything I could do and I'm at my strongest right now, so I'm satisfied."

Kinjo and Sukhee had met once before, with Kinjo winning 10-0 in their first-round match at the 2019 World Championships, where she won the last of three consecutive golds. She also has a world silver from 2015.

While Japan did not sweep the women's golds here nor at the Paris Olympics (where the country won four of six), Kinjo sees that as a good thing. "The fact that we don't monopolize all of the golds, I think that shows that the level of women's wrestling is getting better, and I think that's great."

Kiyooka came into Tirana with a slight chip on her shoulder. The 21-year-old had watched with mixed emotions as her older brother Kotaro KIYOOKA (JPN) and her Ikuei University teammates Tsugumi SAKURAI (JPN) and Sakura MOTOKI (JPN) took home gold medals from the Paris Olympics.

"I really supported my brother and was happy when he won, but half of me was thinking that I too am an athlete who is aiming for the Olympics, so it was tough to take," Kiyooka said. "I want to quickly catch up to my brother, and he gives me good motivation. I practice with the feeling that the next time will be my time."

In the final, Kiyooka never took her foot off the gas as she stormed to a 10-0 technical fall over world U20 champion Jin ZHANG (CHN).

Kiyooka took an 8-0 lead in the first period, scoring three takedowns and adding a 2-point roll after the first. In the second period, she spun behind for a fourth and decisive takedown to end the match at 4:22 and complete a run of outscoring four opponents 32-0.

With her first senior championship, Kiyooka joined the elite group that has achieved the "Grand Slam" of world titles, having won the cadet (U17) gold in 2019 and adding both the U20 and U23
crowns in 2022. She was preceded by Haruna OKUNO (JPN), Masako FURUICHI (JPN), Yui SUSAKI (JPN), Amit ELOR (USA) and Nonoka OZAKI (JPN).

"From U17, I went up one level at a time and now I was able to win as a senior," Kiyooka said. "I feel that all I have left [to accomplish] is the Olympics."

Ishii, also a teammate of Kiyooka's at Ikuei University, earned her first senior world title when she rallied to an 8-6 victory over three-time world medalist Zhamila BAKBERGENOVA (KAZ) in the 72kg final.

Ishii, who finished second at 68kg in 2022, scored an opening takedown in the first period, but got sloppy on an attempt in the second period and Bakbergenova scored 4 with a counter lift.

Ishii spun behind for a takedown, but then allowed the Kazakh to score again off her attack with a counter, this time for 2 to fall behind 6-4.

Ishii, who missed out on the Paris Olympics when she lost in the last second of a playoff at 68kg to Ozaki, was not about to give up the fight and scored a takedown and a go-ahead 2-point exposure with 50 seconds left to seal the victory.

In the 65kg final, Long took down European silver medalist Kateryna ZELENYKH (ROU) with a double-leg lift to her back and secured a fall in 1:19.

It was the same outcome as in their only previous meeting, but could not have been more different. The two put on quite a show in the final of the 2022 Women's World Cup, when Zelenykh was competing for Ukraine. In that match, Zelenkyh led 8-2 at one point when Long launched an amazing comeback, tying the score at 12-all (but trailing on criteria) when she secured a fall with :02 left.

American pair add senior bronzes to U23 medals
In the bronze-medal matches, Macey KILTY (USA) and Kylie WELKER (USA) added senior medals to the ones they won at the last week's World U23.

Kilty, who won the world U23 silver at 65kg, picked up a bronze in that weight class when she stormed back from a five-point deficit to defeat Valeriia DONDUPOVA (AIN) 16-5.

Welker, the world U23 champion at 72kg, stayed at that weight and scored a takedown in each period to defeat 2023 world bronze medalist Alexandra ANGHEL (ROU) 5-2.

Miwa MORIKAWA (JPN), the world 65kg champion in 2022, picked up her fourth world medal by taking the other bronze in that weight class with an 8-2 victory over MANISHA (IND).

Morikawa took a 4-0 lead into the second period and, after Manisha cut the gap with two stepouts, came back with a stepout and takedown to clinch the victory as she rebounded from a loss in the semifinals to Long that avenged a defeat in the 2022 final.

The other bronze at 72kg went to Adela HANZLICKOVA (CZE), who scored a victory by fall over Bolortungalag ZORIGT (MGL). Hanzlickova shot in on a takedown and, as Zorigt defended, the Czech locked her arms and twisted her over onto her back.

At 55kg, Tokyo Olympic silver medalist Iryna KURACHKINA (AIN) secured her third career bronze medal and first since 2019 by defeating Ramona GALAMBOS (HUN) 5-3. Kurachkina scored two takedowns in the first period and held on for the win.

The other 55kg bronze was won by 2023 European bronze medalist Tatiana DEBIEN (FRA), who picked up her first world medal at age 33 when she scored the second of two second-period takedowns with 25 seconds left for a 4-3 victory over Areana VILLAESCUSA (USA).

At 59kg, 2022 world U23 bronze medalist MANSI (IND) became the eighth Indian woman in history to win a senior world medal when she scored a takedown in each period in a 5-0 victory over Laurence BEAUREGARD (CAN).

Elena BRUGGER (GER) won a battle between two-time European bronze medalists when she got two lace-lock rolls off a takedown in the second period to down Svetlana LIPATOVA (AIN) 6-3 for the other bronze at 59kg.

Women's Results

55kg (18 entries)
GOLD: Moe KIYOOKA (JPN) df. Jin ZHANG (CHN) by TF, 10-0, 4:22

BRONZE: Tatiana DEBIEN (FRA) df. Areana VILLAESCUSA (USA), 4-3
BRONZE: Iryna KURACHKINA (AIN) df. Ramona GALAMBOS (HUN), 5-3

59kg (22 entries)
GOLD: Risako KINJO (JPN) df. Tserenchimed SUKHEE (MGL), 4-2

BRONZE: MANSI (IND) df. Laurence BEAUREGARD (CAN), 5-0
BRONZE: Elena BRUGGER (GER) df. Svetlana LIPATOVA (AIN), 6-3

65kg (19 entries)
GOLD: Jia LONG (CHN) df. Kateryna ZELENYKH (ROU) by Fall, 1:19 (2-1)

BRONZE: Macey KILTY (USA) df. Valeriia DONDUPOVA (AIN) by TF, 16-5, 3:53
BRONZE: Miwa MORIKAWA (JPN) df. MANISHA (IND), 8-2

72kg (18 entries)
GOLD: Ami ISHII (JPN) df. Zhamila BAKBERGENOVA (KAZ), 8-6

BRONZE: Adela HANZLICKOVA (CZE) df. Bolortungalag ZORIGT (MGL) by Fall, 1:56 (2-0)
BRONZE: Kylie WELKER (USA) df. Alexandra ANGHEL (ROU), 5-2