#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

By United World Wrestling Press

COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleUlaanbaatar

Oh Beats Kiyooka in Battle of World Champs in Ulaanbaatar

By Vinay Siwach

ULAANBAATAR, Mongolia (June 5) -- Soon after winning the 53kg gold medal the Meiji Cup two weeks ago, Moe KIYOOKA (JPN) said that she will be travelling to Ulaanbaatar for the third Ranking Series.

It's rare for a Japanese wrestler to compete in Ranking Series especially close to the Meiji Cup. Kiyooka explained her participation in the Ulaanbaatar Open as more of a necessity to gain more experience competing against international wrestlers as she continues to find a firm footing at 53kg.

After all, the 22-year-old had secured her spot on the Japan team for the World Championships and Asian Games by winning the gold medal at the Meiji Cup.

The experience came in the form of a showdown with reigning 55kg world champion Kyong Ryong OH (PRK), who rallied from a four-point deficit to defeat Kiyooka, 10-6, and win the 53kg gold medal on Friday at the third Ranking Series.

The final pitted two world champions against each other, with Kiyooka, a former 55kg world champion, also moving down to 53kg. Despite leading by four points midway through the second period, Kiyooka was unable to hold off Oh's comeback.

Oh's gold medal was the second of the night for the DPR Korea. India also won two gold medals while Poland took home the fifth gold medal.

Greco-Roman also concluded in Ulaabaatar with three weight classes with Iran, Kyrgyzstan and South Korea winning gold medal each.

Kyong Ryong OH (PRK)Kyong Ryong OH (PRK) turns Moe KIYOOKA (JPN) using the leg lace in the 53kg final. (Photo: United World Wrestling / Kostadin Andonov)

In the marquee match-up of the night between Kiyooka and Oh, the former struck first with a single-leg takedown that Oh failed to defend, opening a 2-0 lead. She maintained control for the remainder of the first period. Oh, who was warned for passivity in the first period, showed little urgency at the start of the second.

Kiyooka capitalized again with a single-leg attack and stepped over for two points, but surrendered a reversal in the same sequence. Oh immediately took advantage, scoring a gut wrench and a lace turn to move ahead 5-4 with 1:26 remaining.

Twenty seconds later, Oh added a stepout to extend her lead to 6-4. Kiyooka responded in the next exchange, regrouping after an initial attack was defended and finishing a takedown to regain the lead on criteria at 6-6 with 53 seconds left.

A heavy snap from Oh squared Kiyooka, and the DPR Korea wrestler quickly converted a takedown before adding a lace turn to surge ahead 10-6. Kiyooka had 18 seconds remaining to find four points but was unable to break through as Oh closed out the victory.

Asian silver medalist Son Hyang KIM (PRK) secured DPR Korea's second gold medal of the evening, needing just 1 minute and 35 seconds to defeat Anqi BAO (CHN), 10-0, in the 50kg final. Kim scored an early takedown and followed with four gut-wrench turns to complete the technical superiority victory.

MANISHA (IND)MANISHA (IND) pins Il Sim SON (PRK) in the 57kg final at the Ulaanbaatar Open. (Photo: United World Wrestling / Kostadin Andonov)

Despite claiming two gold medals, DPR Korea suffered defeats in two other finals, both against Indian wrestlers.

At 57kg, world silver medalist Il Sim SON (PRK) was stunned by former Asian champion MANISHA (IND) in the final as the Indian secured a fall to claim the gold medal.

As has often been the case for Manisha, she was called passive in the first period and Son led 1-0 at the break after Manisha failed to score any points in the 30-second activity clock.

Manisha began the second period with a stepout to lead 1-1 on criteria which forced Son to attack again. She attempted a throw, but Manisha rotated through the action and avoided conceding points.

Son, still holding onto Manisha during the scramble, lost her balance and rolled onto her back. Manisha was quick to return on top and pushed Son's shoulders on the mat to get the pin with 2:02 left in the final.

NEHA (IND)NEHA (IND) scores a takedown on Pyol HONG (PRK) during the 59kg final. (Photo: United World Wrestling / Kostadin Andonov)

NEHA (IND) also defeated a DPR Korea wrestler in the 59kg final to capture the second gold medal for India in Ulaanbaatar. Taking on Pyol HONG (PRK) for the gold medal, Neha opened the scoring with a stepout and then added two takedowns to lead 5-0 at the break.

Hong opened the second period with a stepout to get on board before adding a takedown to cut Neha's lead to 5-3. However, Neha controlled the remaining bout to clinch the gold medal.

The two-point victory of Neha contrasted her earlier meeting with Hong in the Nordic bracket, when Neha dominated and won 10-2 in Round 2.

The fifth gold medal on offer on Friday in Women's Wrestling went to European silver medalist Wiktoria CHOLUJ (POL) who ran through Bolortungalag ZORIGT (MGL) for a 12-2 technical superiority win.

Mohammad KESHTKAR (IRI)Mohammad KESHTKAR (IRI), blue, loads for a throw even as Zholaman SHARSHENBEKOV (KGZ) commits a leg foul during the 63kg final. (Photo: United World Wrestling / Kostadin Andonov)

Keshtkar Beats Sharshenbekov

In Greco-Roman action, Mohammad KESHTKAR (IRI) spoiled the return of former world champion and Paris 2024 bronze medalist Zholaman SHARSHENBEKOV (KGZ) at 63kg.

Sharshenbekov was return to international wrestling after a gap of almost two years. He began with two strong victories, first over Erfan JARKANI (IRI) and then over Sunny KUMAR (IND).

In Round 3 of his Nordic bracket, Sharshenbekov faced Keshtkar having already made his place in the semifinals. Keshtkar was put in par terre first but Sharshenbekov failed to score any points from the position and led 1-0 at the break.

Keshtkar was given the par terre in the second period and he scored two points for exposure. As Keshtkar tried to pin Sharshenbekov, the latter committed defensive foul and was docked two points.

As the bout restarted in par terre, Keshtkar lifted Sharshenbekov and threw him for two points. Sharshenbekov again committed a foul, this time using his legs, and was docked another two points, essentially finishing the bout 9-1.

Kyrgyzstan challenged for no foul but the review confirmed leg foul from Sharshenbekov whose lost challenge added one more point to Keshtkar's score.

Both wrestlers advanced from Group A and won their respective semifinals to set up a clash in the final. However, Keshtkar defaulted the final, giving Sharshenbekov the gold medal.

Iran won gold as 60kg as well as Ali AHMADI VAFA (IRI) humbled Yu Chol RO (PRK), 10-0, in the final. Ro, who was moving up from 55kg to 60kg, had no chance against Ahmadi Vafa who threw Ro for two four-point throws from par terre to accumulate nine points. A lost challenge from Ro added the last point.

The 130kg gold medal was won by Minseok KIM (KOR) who defeated Nambardagva BATBAYAR (MGL), 8-0, in the final. Kim's gold medal was the first for Korea internationally in Greco-Roman since 2021 when Hansu RYU (KOR) won the Asian Championships gold medal at 72kg in Almaty.

Photo

RESULTS

Greco-Roman

60kg
GOLD: Ali AHMADI VAFA (IRI) df. Yu Chol RO (PRK), 10-0

BRONZE: Akyl SULAIMANOV (KGZ) df. Seunghak KIM (KOR), 9-0
BRONZE: SAHIL (IND) df. SUMIT (IND), via inj. def.

63kg
GOLD: Zholaman SHARSHENBEKOV (KGZ) df. Mohammad KESHTKAR (IRI), via inj. def.

BRONZE: Yerkebulan ARDAKOV (KAZ) df. Hyunwoong CHOI (KOR), 7-4

130kg
GOLD: Minseok KIM (KOR) df. Nambardagva BATBAYAR (MGL), 8-0

BRONZE: Olzhas SYRLYBAY (KAZ) df. Joginder RATHEE (IND), 10-0

Women's Wrestling

50kg
GOLD: Son hyang KIM (PRK) df. Anqi BAO (CHN), 10-0

BRONZE: Miyu NAKAMURA (JPN) df. Evin DEMIRHAN (TUR), 4-0
BRONZE: NEELAM (IND) df. Maral TANGIRBERGENOVA (KAZ), 10-0

53kg
GOLD: Kyong Ryong OH (PRK) df. Moe KIYOOKA (JPN), 10-6

BRONZE: Christianah OGUNSANYA (NGR) df. Otgontuya BAYANMUNKH (MGL) , 6-6
BRONZE: Andreea ANA (ROU) df. Namuuntsetseg TSOGT OCHIR (MGL), via fall (11-0)

57kg
GOLD: MANISHA (IND) df.  Il Sim SON (PRK), via fall (3-1)

BRONZE: Nilufar RAIMOVA (KAZ) df. Danielle LIM (SGP), 10-0
BRONZE: Elvira SULEYMAN (TUR) df. Khulan BATKHUYAG (MGL), via forfeit

59kg
GOLD: NEHA (IND) df. Pyol HONG (PRK), 5-3

BRONZE: Bolortuya KHURELKHUU (MGL) df. Bediha GUN (TUR), via fall (4-1)

72kg
GOLD: Wiktoria CHOLUJ (POL) df. Bolortungalag ZORIGT (MGL), 12-2

BRONZE: Odgerel ERDENE OCHIR (MGL) df. Zhamila BAKBERGENOVA (KAZ), via inj. def.