#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

Wrestling 2026 Season Preview: Freestyle, Women's Wrestling, Greco-Roman

Tuesday, February 3, 2026 - 11:11 By Vinay Siwach

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CORSIER-SUR-VEVEY, Switzerland (February 2) -- The 2025 World Championships in Zagreb marked a turning point in international wrestling as 18 first-time world champions were crowned, signaling the arrival of a new generation well before the qualification cycle for the Los Angeles 2028 Olympic Games begins.

A few scenes in Zagreb showed what the titles meant. A women’s champion hugging anyone she could find, a Freestyle winner delivering revenge, and a Greco-Roman champion lifting a nation’s pride. Now, 2026 will determine whether those champions can turn a breakthrough into sustained dominance, or if the veterans will reclaim control.

For traditional powers like the United States, Iran, and Japan, maintaining dominance will be harder than ever as more countries close the gap.

In Women’s Wrestling, Japan is being challenged by the DPR Korea, while in Freestyle the U.S. and Iran remain the central rivalry. In Greco-Roman, Iran is undoubtedly the best team in the world but Azerbaijan and Uzbekistan are closing the gap as another strong season approaches.

As wrestling moves toward LA 2028, 2026 becomes the year where storylines start to stick. The UWW Pro Series is part of that shift, taking its final shape before launch. Wrestlers will be rewarded for their ranks for the year and will stand a chance to win a grand prize.

The fans can follow wrestling with United World Wrestling through UWW+ on uww.org, Instagram, Facebook, X, TikTok, YouTube.

Freestyle

A Sadulaev vs Yazdani final at the World Championships. A match-up like no other can happen in 2026.

The 2026 season begins with a question: when will Hassan YAZDANI (IRI) return? A dream match against Abdulrashid SADULAEV (UWW) is now firmly on the cards. Yazdani, the 2016 Olympic champion at 74kg, is now competing at 97kg, ten years later. Sadulaev, who won Olympic gold at 86kg in Rio, moved to 97kg soon after that gold.

The Iranian may compete at the Zagreb Open or at the Tirana Ranking Series. If the return is delayed, world silver medalist Amirali AZARPIRA (IRI) will likely carry the weight for Iran early in the season.

At the same time, several major stars are preparing comebacks. Olympic champion Razambek JAMALOV (UZB) is expected to return after recovering from shoulder surgery, while Rei HIGUCHI (JPN) is also set to resume competition, most likely around May.

READ THE FULL FREESTYLE PREVIEW HERE

Women’s Wrestling

Japan captured five of the 10 medals on offer at the World Championships and nothing less is expected from its wrestlers. But out of the first four weight classes, it managed to win only one gold and missed out on medals in two of them.

Missing a medal at 50kg is rare for Japan. It happened in 2009, then in 2019 and in 2025. So what can be expected from the best country in Women's Wrestling or perhaps wrestling?

The DPR Korea, China, India, Ukraine and the United States keep challenging Japan at various competitions but it has managed to hold its own. With the gap closing, 2026 will be a similar story.

Continental Championships will be the first test for countries building towards the year-ending World Championships. But these tournaments can also witness the returns of a few wrestlers. Yui SUSAKI (JPN), Anastasia NICHITA (MDA), Amit ELOR (USA), Maria YEFREMOVA (UKR), and possibly VINESH (IND).

Additionally, several medal contenders are shifting weight classes in 2026, opening their paths to medals at the World Championships and later at the Olympics.

READ THE FULL WOMEN'S WRESTLING PREVIEW HERE

Greco-Roman

Iran ruled Greco-Roman in 2025 with dominant performances at all levels, and it was not even close. Barring that one battle with Uzbekistan at the U17 World Championships, Iran remained untouched. In 2022 and 2023, it showed signs of long-term dominance and in 2024, it won two gold medals, one silver and one bronze medal at the Paris Olympics. Then in 2025, it won team titles at all age-group levels.

At the World Championships in Zagreb, it won four gold, two silver and two bronze medals. Out of the 10 wrestlers, eight won medals, missing only at 77kg and 60kg. Will 2026 be Iran's year again?

Mohammadhadi SARAVI (IRI), Saeid ESMAEILI (IRI) and Amin MIRZAZADEH (IRI) make the core team. World champion Gholamreza FAROKHI (IRI) has been the latest sensation, going unbeaten in 2025 and winning the U23 world gold at 87kg. Alireza MOHAMADI (IRI) is also a proven wrestler at 87kg having won an Olympic and world silver.

Iran has a second team which can challenge any established star in the world. U20 and U23 world champion Fardin HEDAYATI (IRI) is a wrestler waiting for his turn at 130kg. Hedayati is getting closer to beating Mirzazadeh in selection for the Iran team.

Payam AHMADI (IRI), Alireza ABDEVALI (IRI) and Ahmadi VAFA (IRI) are already part of the team while younger stars wait for their turns.

But there has been an influx of talent in Greco-Roman in the new cycle especially with Uzbekistan, Azerbaijan, Georgia, Japan, Armenia and UWW wrestlers stepping up.

READ THE FULL GRECO-ROMAN PREVIEW HERE