#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleUlaanbaatar

Ulaanbaatar Open 2026 Day 2 Results & Highlights

Thursday, June 4, 2026 - 17:14 By Vinay Siwach

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ULAANBAATAR, Mongolia (June 5) -- The second day of the Ulaanbaatar Open will feature three Greco-Roman and five Women's Wrestling weight classes. Iran, Bulgaria and India won two Greco-Roman gold medals each on day one of the competition.

WATCH LIVE | LIVE MATCH ORDER | DAY 1 RESULTS

Semifinals with Greco-Roman

12:40: Mohammad KESHTKAR (IRI) stuns Zholaman SHARSHENBEKOV (KGZ) in Round 3 at 63kg! Sharshenbekov did not score from par terre in the first period. On the other hand, Keshtkar scored an exposure from par terre to lead 3-1 and Sharshenbekov committed a defensive foul to give two more points to Keshtkar which Iran got only after a challenge. As the bout restarted in par terre, Keshtkar lifted Sharshenbekov and threw him for two points while the Kyrgyzstan wrestler committed a leg foul. Kyrgyzstan challenged for no foul but lost it and Keshtkar got another point, taking his score to 10-1.

12:30: Solid match between European champion Andreea ANA (ROU) and MUSKAN (IND). Ana with a takedown and then two trap arm guts to lead 6-0. Muskan got one back and scored a takedown to make it 6-2. But Ana scored another takedown before the break to lead 8-2. Both kept exchange takedowns in the second period but Ana managed to keep her lead at 10-6 with 1:33 left. She then scored a stepout and three different takedown to complete her victory.

12:15: MEENAKSHI (IND) is no match for world champion Kyong Ryong OH (PRK) who gets a 10-0 victory in just over a minute. She scores a takedown and lace to lead 6-0 before scoring another counter takedown and a roll for four more points.

12:10: World silver medalist Il Sim SON (PRK) begins with a 11-0 victory over Danielle LIM (SGP) at 57kg. She needed only a minute and 36 seconds to roll Lim

11:45: Zholaman SHARSHENBEKOV (KGZ) secures his places in the semifinals with Round 2 victory over Sunny KUMAR (IND). Sharshenbekov did not score from par terre but managed to bring down Kumar for four points using a body lock. He then defended par terre in the second period to complete the win at 63kg

11:35: All-Iranian bout at 63kg in Round 2 between Mohammad KESHTKAR (IRI) and Erfan JARKANI (IRI). Keshtkar gets the first par terre and he lifts Jarkani, tosses him for four points. Jarkani cannot do the same when he gets the par terre in the second period. He challenges for something not evident but loses it and Keshtkar leads 6-1. Jarkani gets a point for Keshtkar's foul but the latter wins 6-2. The win also confirms Keshtkar's spot on the Iran team for the 2026 World Championships

11:20: World champion at 55kg, Kyong Ryong OH (PRK) was a little rusty in the first period against Namuuntsetseg TSOGT OCHIR (MGL) at 53kg. She tripped the Mongolian for a four-pointer but also gave up for four on a cutback. However, she switches gears in the second period and rolls to a 14-4 victory.

11:05: European silver medalist Wiktoria CHOLUJ (POL) with a fall in Round 1 of the Nordic bracket at 72kg against HARSHITA (IND). Choler led 4-0 before countering a deep attack from the Indian and sticking her to the mat for the fall.

10:55: Out comes the lace from Pyol HONG (PRK) against Enkhtuvshin BALJINNYAM (MGL) and she rolls to a 10-0 technical superiority win at 59kg.

10:52: Bediha GUN (TUR) scored the opening takedown in her Round 1 bout against Bolortuya KHURELKHUU (MGL) at 59kg. But the Mongolia uses an arm-bar to secure the fall over Gun in the second period.

10:45: Zholaman SHARSHENBEKOV (KGZ) returns to the mat for close to two years and begins with a win. In his 63kg Round 1 bout, Sharshenbekov was up against Erfan JARKANI (IRI) and holds off the Iranian 1-1 on first-point criteria. Jarkani was given par terre twice in the second period, one with 30 seconds remaining, but Sharshenbekov defended both times. Since it's a Nordic bracket, the two can face each other again in the final.

10:30: Ulaanbaatar Open will enter the second day with five Women's Wresting weight classes and the remaining three Greco-Roman weights. Here are the results from day one of the tournament.