#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

By United World Wrestling Press

COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleZagreb

Zagreb Open: Ozaki, Morikawa Mark Golden Return to Olympic Weights

By Vinay Siwach

ZAGREB, Croatia (February 7) -- Just four months ago, Nonoka OZAKI (JPN) came to Zagreb as a training partner with Miwa MORIKAWA (JPN) at the World Championships.

While Morikawa won the gold medal, Ozaki cheered for her close friend, even writing messages for her on a small bandage that Morikawa put on her cheek.

Back then, Ozaki wished she could compete and become world champions together.

Not the World Championships, but Ozaki and Morikawa won gold medals at the Zagreb Open Ranking Series event on Friday. Ozaki completed a dominant run to win the 62kg title while Morikawa had a bumpy ride to the 68kg gold medal, a weight class above 65kg in which she won the world gold.

"We managed to win gold with the star of Physical Asia," Morikawa wrote on social media referring to a Netflix show in which Ozaki participated.

The two do not train at the same university in Japan but the closeness of their weight classes has allowed them to practice together whenever they get a chance, including being on international tours together.

They were two of the four Japanese wrestlers who won gold medals in Women's Wrestling, joining Sena NAGAMOTO (JPN) at 59kg and Nana IKEHATA (JPN) at 65kg.

Greco-Roman also kicked off at the Zagreb Open, the season-opening Ranking Series event, and the world champion at 63kg Aytjan KHALMAKHANOV (UZB) showed that he has adjusted to the Olympic weight class 67kg, winning gold.

Iran won gold at 63kg after Erfan JARKANI (IRI) defeated CHETAN (IND) in the final.

Ozaki began her day by securing a fall over Irina KUZNETSOVA (KAZ) after building a 12-2 lead, and then pinned Eniko ELEKES (HUN) in the second bout to book a spot in the semifinal.

It was in this bout that Ozaki faced her first struggles of the day against Macey KILTY (USA). Though she ultimately secured a 5-2 win, Ozaki gave up positions against the American wrestler. She would later admit that it was not easy to keep herself calm during the bout.

In the final against Johanna LINDBORG (SWE), a silver medalist from the European Championships, Ozaki scored four different takedowns and looked in complete control. With the 8-0 win, Ozaki won her first Ranking Series gold medal.

Ozaki won the world title at 65kg in 2023 but was a phenom at 62kg when she emerged on the international scene in 2022. But after a slump in form both in Japan and internationally, she missed out on making the Japan team for the 2023 World Championships at 62kg.

However, with Ami ISHII (JPN) qualifying Japan for the 2024 Paris Games without winning a medal opened a door for Ozaki to be at the Olympics.

Ozaki set out on a daunting task of moving to 68kg and not only did she defeat Ishii while being underweight, she managed to win a bronze medal at the Paris Olympics.

Soon after, she decided to move back to 62kg but suffered two back-to-back heartbreaking losses to Olympic champion Sakura MOTOKI (JPN) and failed to make the 2025 world team.

It turned around at the Emperor's Cup in December 2025 as Ozaki avenged her loss to Motoki and earned the right to participate in the Zagreb Open and Asian Championships in April.

Miwa MORIKAWA (JPN)Miwa MORIKAWA (JPN) scores a takedown on Nesrin BAS (TUR) during the 68kg final. (Photo: United World Wrestling / Amirreza Aliasgari)

Morikawa, who also moved to 68kg after winning gold at 65kg at the World Championships in 2025, had a hiccup in the final, but managed to get the gold medal against Nesrin BAS (TUR).

The two-time world champion captured her third Ranking Series gold medal and first since 2018 but not before having a tough time on the mat. She began with an 11-0 win over Kateryna ZELENYKH (ROU) and then a 10-0 technical superiority over Alina SHEVCHENKO (UWW).

While the fall over Aleah NICKEL (CAN) in the semifinals was dominant, Morikawa did show some signs of discomfort. That showed up in the final against Bas as Morikawa fell behind 2-0 in the first period. She managed to score a point before the break and cut the lead to 2-1.

Morikawa found a way to score two takedowns in the second period to take a 5-2 lead to capture the gold medal at 68kg.

Bas, who was at the Paris Olympics at 62kg but won world silver medal in 2025 at 72kg, was another wrestler trying to adjust to a new weight class. Her biggest test came in the semifinal against Olympic silver medalist Kennedy BLADES (USA).

Blades led 1-0 at the end of the first period but  Bas seemed unfazed. The American was put on the shot clock in the second period and after 30-second activity time exchanged, Bas took a 1-1 criteria lead. Bas also got a point for stepout to make it 2-1.

 

She then defended the lead until the end of the time to claim a victory over Blades and a spot in the final against Morikawa. Bas is likely to continue at the weight and the silver medal in Zagreb will be a huge boost for her going forward.

Khalmakhanov adjusts to 67kg

Another star wrestler shifting to an Olympic weight class was 63kg world champion Khalmakhanov and he performed strongly at 67kg. His first battle came in the semifinal when he faced Kyotaro SOGABE (JPN).

But an arm-throw and turn gave him a 6-0 lead against Sogabe who got a few stepouts in the bout. Khalmakhanov scored two correct throws to add four more points in the bout and got one point for a lost challenge to win 11-5.

From the other side of the bracket, Diego CHKHIKVADZE (GEO) made it to the final after beating Katsuaki ENDO (JPN), 11-3, in the semifinals.

For the gold medal, Khalmakhanov and Chkhikvadze were matched evenly. While the scoreline points to a low-scoring bout, both wrestlers left it all on the mat.

Chkhikvadze was the first to get par terre but he failed to score any more points from the position and led 1-0 at the break. Khalmakhanov also got a point for the par terre position in the second period but Chkhikvadze held criteria.

The Georgian managed to score a stepout to extend his lead to a clear 2-1 score. But as the bout grew in intensity, it was Chkhikvadze who suffered, giving up a stepout with less than 30 seconds left.

With the score at 2-2, Khalmakhanov held criteria for the last point scored. He managed to hold his lead and won the gold medal in Zagreb, thus making a smooth transition to the Olympic weight class, three months after winning bronze at the Islamic Solidarity Games at 67kg.

RESULTS

Women's Wrestling

59kg
GOLD: Sena NAGAMOTO (JPN) df. Alexis JANIAK (USA), 10-0

BRONZE: Elena BRUGGER (GER) df. Hiunai HURBANOVA (AZE), via fall (7-0)
BRONZE: Abigail NETTE (USA) df. Iris SLATKA (CRO), via fall (10-0)

62kg
GOLD: Nonoka OZAKI (JPN) df. Johanna LINDBORG (SWE), 8-0

BRONZE: Macey KILTY (USA) df. Eniko ELEKES (HUN), via fall
BRONZE: ANJLI (IND) df. Bhagyashree FAND (IND), 5-4

65kg
GOLD: Nana IKEHATA (JPN)
SILVER: PULKIT (IND)
BRONZE: Kriszta INCZE (ROU)

68kg
GOLD: Miwa MORIKAWA (JPN) df. Nesrin BAS (TUR), 5-2

BRONZE: NISHA (IND) df. Kennedy BLADES (USA), via inj. def. 
BRONZE: Alina SHEVCHENKO (UWW) df. Aleah NICKEL (CAN), 9-0

Greco-Roman

63kg
GOLD:  Erfan JARKANI (IRI) df. CHETAN (IND), 8-4

BRONZE: Vitalie ERIOMENCO (MDA) df. Khusniddin OLIMBOEV (UZB), 6-1
BRONZE: Meysam DALKHANI (IRI) df. Dastan ZARLYKHANOV (KAZ), 8-0

67kg
GOLD: Aytjan KHALMAKHANOV (UZB) df. Diego CHKHIKVADZE (GEO), 2-2

BRONZE: Kyotaro SOGABE (JPN) df. Valentin PETIC (MDA), 5-0
BRONZE: Katsuaki ENDO (JPN) df. Mahmoud KAMALI (IRI), 3-2