#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

By United World Wrestling Press

COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleZagreb

Zagreb Open 2026 Day 3 Results: Morikawa, Ozaki in final

By Vinay Siwach

ZAGREB, Croatia (February 6) -- The third day of the Zagreb Open will see Women's Wrestling in four weight classes and Greco-Roman in two weight classes. Women's Wrestling will be competed in 59kg, 62kg, 65kg and 68kg while GR will be in 63kg and 67kg.

WATCH LIVE | LIVE MATCH ORDER | YAZDANI vs BUCHANAN FINAL

14:05: GR 67kg semifinals - Two top class matches! Aytjan KHALMAKHANOV (UZB), world champion at 63kg, beats Kyotaro SOGABE (JPN), 11-5. He began with an arm-throw for four and added a turn for a 6-0 lead. Sogabe managed to come back a few times but failed to take the lead. Eventually, Khalmakhanov threw Sogabe for two correct throws and win the semifinals.

He will face Diego CHKHIKVADZE (GEO) who defeated another Japanese Katsuaki ENDO (JPN), 11-3. Chkhikvadze scored multiple correct throws in his semifinals to complete the victory.

13:55: GR 63kg semifinals - Vitalie ERIOMENCO (MDA) drops his semifinal against Erfan JARKANI (IRI) 3-1 as the Iranian enters the final. He will face a surprise finalist in CHETAN (IND) who stunned former world champion Meysam DALKHANI (IR), 14-5.

13:40: 68kg semifinals - A fall for Miwa MORIKAWA (JPN) in the semifinals over Aleah NICKEL (CAN) after building a 5-0 lead. Morikawa will face her first tough battle against Nesrin BAS (TUR) who stunned Kennedy BLADES (USA) in the other semifinal. In a low scoring bout, Blades went up 1-0 after a activity clock point. In the second period, Bas got the same point and then a stepout to lead 2-1, a lead she defended till the end.

13:25: 62kg semifinals - European silver medalist Johanna LINDBORG (SWE) with a quick 10-0 victory over ANJLI (IND). Lindborg with a drag for four before rolling to a technical superiority. For the gold medal, Lindborg will face Nonoka OZAKI (JPN) who had a tough time beating Macey KILTY (USA), 5-2, in the other semifinal.

13:15: 59kg semifinals - Alexis JANIAK (USA), a former U20 world bronze medalist, gets the better of U20 world silver medalist Hiunai HURBANOVA (AZE) in the semifinals. Janiak with a takedown and turn to make it 4-0. She then counters Hurbanova on three different occasions and wins 10-0. A lost challenge from Azerbaijan makes it 11-0.

Sena NAGAMOTO (JPN) stops the final from being all-USA as she beats Abigail NETTE (USA) 11-0 and secures a place in the final

12:55: Kennedy BLADES (USA) survives a scare against Mansi LATHER (IND) in the 68kg quarterfinal. Blades took a 5-1 in the first period but Lather scored a takedown to close the gap to 5-3. Blades challenged the decision and got it overturned on review. But Lather's pressure made Blades passive, though she defended well. Blades gave up a takedown but that was all as Blades wins and makes it to the semifinals.

12:28: Aytjan KHALMAKHANOV (UZB) puts a show and beats Valentin PETIC (MDA), 12-4, at 67kg. After leading 6-4, he hit a four-pointer and then a turn to finish the bout via technical superiority

12:20: Vitalie ERIOMENCO (MDA), U23 world champion, scores two turns from par terre and beats world champion Aidos SULTANGALI (KAZ) at 63kg. Sultangali was down 5-2 but scored an exposure to make it 5-4. However, he failed to score another point which would have given him the win.

12:15: Miwa MORIKAWA (JPN) continues her campaign with yet another 10-0 victory at 68kg. She beats Alina SHEVCHENKO (UWW) and moves into the semifinals.

12:10: Nesrin BAS (TUR) who got a walkover in her first bout, leg laces NISHA (IND) for a 10-0 win and make her place in the 68kg semifinal. Bas took a 4-0 lead and then decided to sit on it. But in the last minute, she got a takedown and two turns to win.

12:00: Katsuaki ENDO (JPN) is checked up Sachin SAHRAWAT (IND) but the Japanese star manages to hold on for a 4-2 victory and move into the quarterfinals at 67kg against Morten THORSEN (NOR). 

11:45: World champion at 65kg Miwa MORIKAWA (JPN), now wrestling at 68kg, takes her own time but manages to beat Kateryna ZELENYKH (ROU), 10-0, in her opening bout in Zagreb

11:35: Kyotaro SOGABE (JPN) failed to score any points from par terre in the first period but he gets the takedown and moves to a 9-0 victory at 67kg against Anri KHOZREVANIDZE (GEO).

11:30: World champion at 63kg Aytjan KHALMAKHANOV (UZB) has moved up to 67kg. And he has no trouble in winning his first bout via technical super superiority. He tries to score a throw when Mohamed ABDELREHIM (EGY) commits a leg foul. Back in par terre, Khalmakhanov completes the turn and wins 10-0

11:25: Kennedy BLADES (USA), world bronze medalist at 68kg, was flying against Karolina POK (HUN) having taken an 11-2 lead. However, she decided to not end the bout via technical superiority and kept her distance in the second period and won with the same scoreline.

11:20: NISHA (IND) stays in total control of her bout against Birgul SOLTANOVA (AZE) and posts an 8-1 victory. While Soltanova did get on a few scrambles, Nisha managed to defend the positions and scored her eight points.

11:15: Nonoka OZAKI (JPN), a world champion at 65kg in 2023 and Paris bronze medalist at 68kg, is back at 62kg. She begins with a 12-2 technical superiority win over Irina KUZNETSOVA (KAZ)

11:10: Aidos SULTANGALI (KAZ), world champion at 60kg, now wrestling 63kg gets going with an 8-2 victory over Adham ELSAYED (EGY).

11:00: Former age-group world champion Eniko ELEKES (HUN) gets a 10-0 technical superiority win over Marilyn GARCIA (USA) at 62kg. Excellent control throughout the bout for Elekes.

10:45: Early explosive Greco-Roman action here. Oybek SHARIBJONOV (UZB) gets the technical superiority win over Ahmadreza MOHSEN NEZHAD (IRI) at 67kg in just over two minutes. Mohsen Nezhad, a U20 world champion, tries to front headlock Sharibjonov and score a throw but the Uzbek wrestler gets the control and sends Mohsen Nezhad to danger to get four points. Mohsen Nezhad tries to get another move but lands on his back and gives up two points. Sharibjonov scores a turn and wins 8-0. Iran challenges for the first action for four points but the challenge is lost.

10:30: Another big day of wrestling coming up in Zagreb. The 68kg weight class in Women's Wrestling has a few big names with Miwa MORIKAWA (JPN), Kennedy BLADES (USA), NISHA (IND), Alina SHEVCHENKO (UWW), Nesrin BAS (TUR) competing among others.