#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#UWWAwards

UWW Breakout Wrestlers of 2025: Hidlay, Farokhi, Onishi

Monday, December 15, 2025 - 12:24 By Eric Olanowski

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CORSIER-SUR-VEVEY, Switzerland (December 14) -- The 2025 Breakout Wrestlers of the Year were not the ones anyone circled heading into the season. They weren’t the favorites, or the ones analysts picked to walk away from the season as world medalists.

They were the outsiders, largely unproven and underestimated. But that all changed in a single season when they smashed expectations, catapulting themselves into world-wide stardom with world-title runs that nobody saw coming.

Freestyle Breakout Performer of the Year: Trent HIDLAY (USA)

Before 2025, Hidlay had never climbed to the top of a podium at an international event. His  2025 season even began with more doubt than promise, dropping his second match of the year to rising Azeri phenom Arsenii DZHIOEV (AZE) at the Zagreb Open. But that loss lit a fuse. From that moment on, the 26-year-old didn’t just improve -- he transformed.

Hidlay unleashed a stunning 13-match win streak and collected gold medals at the Pan-American Championships, the Budapest Ranking Series and the World Championships. Along the way, he knocked off giants -- Dauren KURUGLIEV (GRE), Miriani MAISURADZE (GEO), and Osman NURMAGOMEDOV (AZE), just to name a few.

Then came the finale: a world finals comeback for the ages. Down and all but finished, Hidlay stormed back to defeat Amanula GADZHIMAGOMEDOV (UWW). In one year, Hidlay didn’t just win -- he arrived.

Greco-Roman Breakout Performer of the Year: Gholemreza FAROKHI (IRI)

When opportunity knocked, Farokhi wasn’t just there to answer it, he was there to kick the door off its hinges. The 23-year-old stepped into Iran’s senior lineup for the first time in his career and tore through anyone in front of him -- whether it was at 82kg or 87kg.

Farokhi bulldozed his way to gold medals at the two World Championships he participated in. He racked up a perfect 17-0 record, including 11 technical superiority wins and six decisions, sweeping gold at the World Championships, U23 World Championships, the Islamic Solidarity Games, and the Zagreb Open Ranking Series.

Women’s Wrestling Breakout Performer of the Year: Sakura ONISHI (JPN)

At 19 years old, Onishi entered the senior circuit with massive goals but had zero experience and zero fear. In mere months, she became a problem no one had an answer for.

Onishi tore through the season with a flawless 15-0 record, capturing titles at the Senior and U20 World Championships, the Asian Championships, and the Muhamet Malo Ranking Series. Her dominance wasn’t subtle -- it was exactly what you’d expect from a Japanese women’s wrestler -- 11 tech falls, three pins, and a decision, outscoring opponents 158-17.