#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#development

Strength Through Solidarity: Palestine, Jordan Partnership Strengthens Wrestling Development

Tuesday, February 10, 2026 - 19:00 By United World Wrestling Press

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AMMAN, Jordan (February 10) -- A two-week wrestling development program aimed at strengthening wrestling in Palestine concluded on January 25, marking the completion of the first phase of the Development of National Sport System (DNSS) in Wrestling framework. 

The program, held from January 11 to 25 in Amman, Jordan, brought together 17 Palestinian participants, including athletes and coaches. The initiative was organized through a partnership between Olympic Solidarity and United World Wrestling, with logistical and technical support from the Jordan Wrestling Federation.

The coaching course and training camp were delivered by Hassan MADANY (EGY) and Ahmed KHEDHRI (TUN), both UWW-certified educators and wrestling experts in the region.

Palestine

The training course featured a combination of classroom instruction and on-mat technical training, designed to advance coaching standards while improving wrestling performance. The program also included practical teaching sessions, during which participants learned how to introduce and teach new skills using key factors and Discovery Games, supported by continuous evaluation to monitor learning progress.

Practical training emphasized foundational wrestling skills, including stance, movement, and level transitions. Participants practiced core offensive and defensive techniques, including single-leg and double-leg takedowns, grip control, sprawls, and pinning combinations.

The program also incorporated instructional methodology workshops, where participants practiced introducing new techniques using structured teaching models and game-based learning strategies, supported by continuous performance assessments.

The theoretical component covered wrestling fundamentals, including rules, terminology and technical principles, alongside broader athlete welfare subjects such as safety protocols, risk management, safeguarding measures and anti-doping education. Other sessions also explored coaching communication strategies and methods for identifying performance indicators critical to technical development, particularly for youth and beginner athletes.

Palestine

United World Wrestling Asia Council President Mohammad AWAMLEH and Palestine Wrestling Federation President Firas DOUDIN attended the program. 

"I express my sincere appreciation to Olympic Solidarity and United World Wrestling for their continued support of the Olympic Development Program," Doudin said. "It plays an important role in strengthening wrestling structures in Palestine. I thank the educators for their professionalism and commitment, as well as the Jordan Wrestling Federation and the UWW Asian Council leadership for their support and cooperation."

Participants described the course as a valuable learning experience, highlighting the quality of instruction, the balance between theory and practice, and the progressive on-mat training approach.

Palestine

The execution of the program marks a crucial step in developing coaching and wrestling in Palestine, demonstrates solidarity, and reflects UWW’s commitment to sustainable wrestling development worldwide.