#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

2026 World Championships

Hedayati Beats World Champ Mirzazadeh to Claim Iran's World Team Spot

Wednesday, June 17, 2026 - 10:33 By Vinay Siwach

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KERMAN, Iran (June 16) -- World champion Amin MIRZAZADEH (IRI) decided to skip the second bout of the best-of-three series against Fardin HEDAYATI (IRI), ending his hopes of defending his world title this year.

Hedayati, who has been knocking on the door of Iran's world team for more than two years, defeated Mirzazadeh, 5-1, in the opening selection bout at 130kg to secure a spot on Iran's Greco-Roman team for the 2026 World Championships, to be held in Astana, Kazakhstan, from October 24 to November 1.

Mirzazadeh still had a chance to claim the spot if he won the remaining two bouts, but he chose not to continue in the series, effectively conceding the berth to Hedayati.

Hedayati scored on a passivity point, two pushouts and a two-point go-behind. Mirzazadeh's only point came from passivity as he failed to score from par terre.

"I respect Mirzazadeh a lot as he is a world champion," Hedayati told UWW. "But we worked a lot for one year to beat him."

In the selection bout last year, Hedayati hoped to hang on for a 1-1 criteria victory but Mirzazadeh scored a par terre turn to win 3-1. Hedayati switched his strategy this year and did not wait for the par terre position. He even asked for a standing restart when Mirzazadeh was called passive.

"Last year, I waited for the second period to win 1-1, but now I started to push right off the whistle," he said. "My plan was to push him out because I can do it. When I got passivity advantage, I asked for a start in standing."

Fardin HEDAYATI (IRI)Fardin HEDAYATI (IRI) defeated Amin MIRZAZADEH (IRI), 5-1.

The 22-year-old Hedayati, who hails from Amol, the same town as 125kg freestyle world champion Amirhossein ZARE (IRI), will be making his senior World Championships debut in Astana as part of a strong Iran team that features three champions among seven returning medalists.

Zare was present in Kerman to support and coach Hedayati, who calls the Freestyle wrestler 'a brother'.

"I train with Zare because of our weight classes and he came here for my match," he said. "Outside of the mat, we run together, go for hiking, cross country and share a lot of time together to discuss wrestling. We always talk about winning the gold medal together, especially at the Olympics."

The Olympics are still two years away, but Zare and Hedayati can both win gold at the World Championships in Astana.

Hedayati, despite his debut, will enter as the favorite at 130kg. He has already won golds at the U20 and U23 World Championships, the Asian Championships and Ranking Series. He has registered wins over all major 130kg wrestlers including Riza KAYAALP (TUR), Oscar PINO (CUB), Pavel HLINCHUK (BLR), among others.

His only international loss came in 2022 in the U20 World Championships final, 6-4, against Mykhailo VYSHNYVETSKYI (UKR) that he has since avenged.

"I am training with Ghasem REZAEI (2012 London Olympic champion at 96kg) to improve my par terre offense so I can be a complete wrestler. My defense in par terre is good," he said.

In other weight classes, Iran will be bringing seven medalists including three champions. Olympic champion Saeid ESMAEILI (IRI) will be at 67kg and Hadi SARAVI (IRI) at 97kg. Both are defending world champions along with Gholamreza FAROKHI (IRI) who will be at 82kg.

The returning silver medalists are Payam AHMADI (IRI) at 55kg and Alireza MOHMADI (IRI) at 87kg, while Mohammad KESHTKAR (IRI) at 63kg and Danial SOHRABI (IRI) at 72kg are returning bronze medalists.

Former U20 world champion Ali AHMADI VAFA (IRI), who finished 17th last year, will look to win a medal for his team along with Ali OSKOU (IRI) at 77kg who will be making his World Championships debut.

Iran's Freestyle team for the 2026 World Championships will be selected on Friday, June 19 with Hassan YAZDANI (IRI) and Amirali AZARPIRA (IRI), both at 97kg. 

Iran's Greco-Roman Team for 2026 World Championships

55kg: Payam AHMADI (IRI)
60kg: Ali AHMADI VAFA (IRI)
63kg: Mohammad KESHTKAR (IRI)
67kg: Saeid ESMAEILI (IRI)
72kg: Danial SOHRABI (IRI)
77kg: Ali OSKOU (IRI)
82kg: Gholamreza FAROKHI (IRI)
87kg: Alireza MOHMADI (IRI)
97kg: Hadi SARAVI (IRI)
130kg: Fardin HEDAYATI (IRI)