#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

2026 World Championships

Maroulis, Dake, Snyder Make U.S. Team for 2026 World Championships

Saturday, June 20, 2026 - 08:53 By United World Wrestling Press

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NEWARK, New Jersey, United States -- Four-time world champion Kyle DAKE (USA) returned to the United States team for the World Championships after three years after beating defending world champion Zahid VALENCIA (USA) in best-of-three series at 86kg on Friday.

Dake overcame a round one loss to take two straight matches from Valencia at the 2026 Final X, the World Championships selection tournament for the U.S.

Apart from Dake, world champions Kyle SNYDER (USA) and Helen MAROULIS (USA) also made the team and will look to defend their gold medals in Astana, Kazakhstan from October 24 to November 1.

Paris Olympic champion will also be eyeing her third world title after she got a forfeit in her matches to make the team the at 72kg. Now a mother of four-month old child, Elor has not wrestled internationally since the gold medal win in Paris in August 2024.

United StatesThe eight winners of Final X on Friday. (Photo: USA Wrestling / Tony Rotundo)

Dake, who lost the first bout to Valencia 3-2, returned to win 4-1 and 4-0 in second and third bouts to lock up his place at 86kg.

Snyder also had to go the distance to beat Stephen BUCHANAN (USA) at 97kg. Buchanan snuck in a 5-5 criteria win in round two, before Snyder rebounded with a controlled 9-3 decision in round three.

For a second-straight year, Maroulis faced Amanda MARTINEZ (USA) at 57kg in Women's Wrestling and it was much closer this time around. Maroulis defeated Martinez, 8-1 and 6-0, for two straight wins.

A few young stars also made the team and will be taking their first trip to the senior World Championships.

Among the top battles was at 61kg in which U20 world champion Marcus BLAZE (USA) defeated U23 world champion Jaxen FORREST (USA) in three bouts.

Blaze managed a 2-2 criteria win over Forrest in the first bout before the latter bounced back with a 6-1 win in the second. Blaze locked the third bout with a 5-2 win.

United StatesThe eight Final X winners in Women's Wrestling on Friday. (Photo: USA Wrestling / Tony Rotundo)

At 50kg in Women's Wrestling, U17 world champion Morgan TURNER (USA) took out Katie GOMEZ (USA) in three bouts. The 18-year-old won the first bout over Gomez 7-2 before dropping the second 3-2. However, dictated the third one and finished as an 8-2 winner.

With the win, Turner has qualified to represent the U.S. at the U20, U23 and Senior World Championships this year.

A second 18-year-old high school graduate, Everest LEYDECKER (USA), won at 55kg in straight matches. The U20 world champion defeated Areana VILLAESCUSA (USA), 2-1 and 3-1, to make her first senior-level world team.

In other Women's Wrestling matches, former world medalist Kayla MIRACLE (USA) got the better of Jennifer PAGE (USA) in two matches, 7-2 and 5-1.

At 59kg, Abigail NETTE (USA) dominated Alexis JANIAK (USA) in both matches, beating her via fall in first and 10-0 in the second. Former U20 world champion Cristelle RODRIGUEZ (USA) also dominant in her bouts at 53kg, beating Elena IVALDI (USA), 10-0 and 9-0.

The 62kg series went back-and-forth as Adaugo NWACHUKWU (USA) defeated Macey KILTY (USA). She pinned Kilty in the first bout before losing the second 4-0. In a thrilling third bout, Nwachukwu held on to a 4-3 win.

In Freestyle, Olympic silver medalist Spencer LEE (USA) will being once again look to win his first world medal after making the team at 57kg. He won 7-1 and 8-4 over Luke LILLEDAHL (USA) who had defeated Lee at the U.S. Open.

World silver medalist Levi HAINES (USA) went 6-1 and 6-3 against Chance MARSTELLER (USA) at 79kg to secure his spot. He will look to change the colour of his medal that he won in his debut World Championships last year.

Veteran James GREEN (USA) will represent the U.S. at 74kg after he defeated David CARR (USA), two bouts to one. James won the first bout 6-3 before Carr levelled it with a 6-5 win. But Green defeated Carr 4-1 to secure his spot.

At 70kg, former world champion Zain RETHERFORD (USA) will also return to the mega event after blanking Ridge LOVETT (USA), 2-1 and 8-2.

Wyatt HENDRICKSON (USA) will wrestle at 125kg after he defeated former world medalist Mason PARRIS (USA), 9-5 and 7-1.

World champion Trent HIDLAY (USA) had already secured his spot at 92kg spot last week with a series win over Michael MACCHIAVELLO (USA) as the series was rescheduled earlier due to Hidlay's wedding.

The 65kg selection between 2025 world bronze medalist Real WOODS (USA) and Bowen BASSETT (USA) has been delayed and will be contested at a date and location to be determined.

In a similar case, 2025 world bronze medalists Kennedy BLADES (USA) and Kylie WELKER (USA) requested and received medical delays for their match-ups against Isabella MIR (USA) at 68kg and Dymond GUILFORD (USA) at 76kg, respectively.