#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#UWWAwards

UWW Top Ranked Wrestlers of 2025: Verbina, Komarov, Aoyagi

Wednesday, December 17, 2025 - 19:03 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (December 17) -- United World Wrestling has announced the three Best Ranked Wrestlers in 2025. The three wrestlers earned the most ranking points in the year 2025.

The most ranking points in the year 2025 were earned by world champion Aleksandr KOMAROV (SRB) in Greco-Roman as he scored 83,500 points. In Women's Wrestling, world silver medalist Ekaterina VERBINA (UWW) was the highest ranked wrestler as she earned 64,200 points.

In Freestyle, world champion Yoshinosuke AOYAGI (JPN) earned 76,900 points, the best among all wrestlers.

Verbina: Women's 55kg

Verbina may not have won the gold medal at the World Championships but she had a busy year, wrestling more often than others. That earned her more ranking points than many as she finished at the top of the rankings in Women's Wrestling.

Her first competition was the Zagreb Open Ranking Series in which she finished fifth for just 4,000 points. In the Muhamet Malo Ranking Series in Tirana, Albania where she finished with a bronze medal that earned her 5,2000 points. She added 10,000 points for her gold medal at the European Championships. Another gold, at the Budapest Ranking Series, added 8,000 points.

Verbina entered the World Championships with 27,200 points. She jumped ahead of many with 37,000 points for her silver medal at 55kg. Her total went up to 64,200 points, taking her past the likes of world champions Sakura ONISHI (JPN) and Miwa MORIKAWA (JPN). Both finished 1,200 points less than Verbina.

Komarov: Greco 87kg

Komarov began his season with the Zagreb Open Ranking Series and finished fifth, giving him 9,000 points. A similar result at the Muhamet Malo Ranking Series gave him 9,000 points.

A big boost came at the European Championships in which Komarov won a bronze medal at 87kg to earn 11,500 points. In June, another fifth place finish at the Budapest Ranking Series added 9,000 points to his name to take the total to 38,500 points before the World Championships.

In Zagreb at the Worlds, Komarov won the gold medal and earned a stunning 45,000 points to 83,500 points, the most among all wrestlers and 13,780 points more than second most -- Aytjan KHALMAKHANOV (UZB).

Aoyagi: Freestyle 70kg

World champion was the top ranked freestyle wrestler with 76,900 points, 9,600 points more than the second place wrestler.

His first competition was the Muhamet Malo Ranking Series in which he bagged the gold medal to earn 11,000 points. He then added a bronze medal at the Asian Championships and earned 9,500 points for the same.

The Budapest Ranking Series gold gave him another 11,000 points, taking his total to 31,500 points before the World Championships. He became a world champion in Zagreb and that gold medal was worth 45,000 points, sending his total to 76,500 points.

Tajmuraz SALKAZANOV (SVK), with 66,900 points, is the second-best wrestler, 9,600 points less than Aoyagi.