#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

By United World Wrestling Press

COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

2026 Muhamet Malo

Muhamet Malo Flashback: Relive 2025 Ranking Series Stop in Tirana

By Vinay Siwach

TIRANA, Albania (February 13) -- There is a good chance that the gold medalist at the Muhamet Malo 2026 Ranking Series event will have a good season. It happened in 2025. Most of the gold medalists from 2025 managed to win respective continental or world medals.With the second Ranking Series of 2026 once again in Tirana, here's a flashback to the one in 2025. Follow the 2026 Muhamet Malo Ranking Series on uww.org, Instagram, Facebook, X, YouTube.

MUHAMET MALO 2026 RANKING SERIES ENTRIES

WATCH ALL FINALS FROM 2025 MUHAMET MALO RANKING SERIES HERE

Freestyle

Iran brought a solid team to Tirana last year with Olympic silver medalists Rahman AMOUZAD (IRI) and Amir Hossein ZARE (IRI). It won four gold medals with both Amouzad and Zare winning at 65kg and 125kg, respectively. Kamran GHASEMPOUR (IRI) won at 92kg with rather ease and at 57kg, Ali MOMENI (IRI) got a fall in the final.

Kaeisi TANABE (JPN) was also in the field at 65kg. However, he went on to lose his semifinal against Taiyrbek ZHUMASHBEK UULU (KGZ) and then the bronze medal bout to Bilol SHARIP UULU (KGZ).

But the most memorable win was that of Arash YOSHIDA (JPN), who announced himself as a big contender at 97kg, first time in Tirana. Wrestling world champion Kyle SNYDER (USA) in the semifinals, Yoshida stunned the crowd in Tirana with a thrilling 5-5 victory over the American wrestler.

Snyder led 4-1 at the break and then added another point in the second period. But Yoshida hit a cut back and then a turn to take a 5-5 criteria lead which he held on to until time expired in the match. The winning firmly put Yoshida as one of the top 97kg wrestlers in the world.

Two other Japanese stars also won gold medals last year. Takara SUDA (JPN) was the best at 61kg displaying some tricky wrestling as he won gold while Yoshinosuke AOYAGI (JPN) kept it simple to win the gold medal at 70kg.

It was also the return of Chermen VALIEV (ALB) since he won the bronze medal at the Paris Olympics in 2024. He did not disappoint the home fans, capturing the 74kg gold medal in an actionless 2-0 win over Tajmuraz SALKAZANOV (SVK).

Greco-Roman

An Olympic final rematch occurred inn Tirana in Greco-Roman. At 87kg, Olympic champion Semen NOVIKOV (BUL) and Alireza MOHMEDI (IRI) clashed in the quarterfinals. Mohmedi had lost to Novikov in the Paris 2024 final but he turned it around in Tirana, blanking Novikov 5-0. The heated match included some words exchanged between the two at the end of the bout.

Mohmedi won't stop there. He defeated Aleksandr KOMAROV (SRB), 5-1, in the semifinal and later went on to win the gold medal once David LOSONCZI (HUN) injury defaulted in the final.

Both Komarov and Mohmedi would later meet in the final of the World Championships in Zagreb. This time, Komarov avenged that loss from Tirana and won the gold medal while Mohmedi was heartbroken with the loss.

Tirana was also the start of a resurgence of Kerem KAMAL (TUR). After some frustrating years at 60kg, Kamal began the new season at 63kg and won gold. It set the tone for 2025 as he went on to win two more Ranking Series gold medals and became the European champion at 63kg.

Vakhtang LOLUA (GEO) made his senior debut at 55kg in Tirana. He won his first two bouts before falling in the final against Emre MUTLU (TUR). Lolua had won silver medal at the U17 World Championships before 2025 but he would later win silver at the U20 Worlds and then become world champion at 55kg in one of the exciting matches in 2025 against U20 world champion Payam AHMADI (IRI).

At 130kg, world champion Amin MIRZAZADEH (IRI) remained a rock and won gold without giving up any action points in his four bouts.

Women's Wrestling

As is the theme in Women's Wrestling, Japan won the most gold medals in Tirana as well. Out of the 10 golds, Japan won six medals.

Moe KIYOOKA (JPN) was making her international debut at 53kg after winning gold at World Championships at 55kg. She began well but had a scare in the semifinals against Lillia MALANCHUK (UKR). She even trailed in the semifinals before winning 15-8. She later defeated Andreea ANA (ROU) in the final, 6-0, to capture the gold medal.

At 55kg, Haruna MURAYAMA (JPN) was solid throughout, winning the gold medal with ease. Umi ITO (JPN) had a similar outing as she swept the field to claim the 50kg gold medal.

Sakura ONISHI (JPN) gave a glimpse of her 2025 in Tirana. The teenager won gold medal in Tirana at 59kg and she continued her form winning U20 world gold and then the senior world title in September.

Another Tirana gold medalist who became world champion in Zagreb was Ami ISHII (JPN) at 68kg. A world champion at 72kg in 2024, Ishii moved down to 68kg and was instantly successful. She defeated Zelu LI (CHN), 8-2, in the final. She won the world title in Zagreb, winning five bouts and giving up only three points.

Miwa MORIKAWA (JPN) was another gold medalist for Japan. She defeated Iryna KOLIADENKO (UKR) in the semifinals and faced Irina RINGACI (MDA) for the gold medal. Ringaci had earlier defeated her, 7-5, in the round robin bout. Morikawa fell behind 6-3 in the final as well but Ringaci pulled out injured midway through the final, giving Morikawa the gold medal.

The two also met at the World Championships but Morikawa would stamp her authority in Zagreb with a 10-0 win over Ringaci. She won the gold medal by beating Alina KASABEIVA (UWW), 8-0.

At 72kg, Zhamila BAKBERGENOVA (KAZ) won the Nelson bracket that also included a 3-1 win over Alla BELINSKA (UKR) who later went on to win the gold medal at the World Championships.

Veteran Samantha STEWART (CAN) made the tournament memorable for herself winning the gold medal with three wins, including two via falls.