United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem.

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape.

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada.

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

2026 U23 European Championships

Yakushenko Marches on With Another Gold

Sunday, March 15, 2026 - 19:31 By Vinay Siwach

ZRENJANIN, Serbia (March 15) -- Since 2024, Yehor YAKUSHENKO (UKR) has suffered only one loss -- to Darius KIEFER (GER) in the final of 2025 U20 European Championships.

Before that loss, Yakushenko had won two age-group European titles and one U20 world title. Since that loss, which the Ukrainian has since avenged, he has won the U20 and U23 world titles in 2025.

On Sunday, Yakushenko added his second U23 European title in Zrenjanin, Serbia after defeated former U20 world champion and Paris Olympian Abubakr KHASLAKHANAU (BLR), 3-1, in perhaps his toughest match of the tournament.

"This [U23] European Championships was really tough for me," Yakushenko said. "Not as easy as I imagined. I thought it would be easier, but overall I think the hardest fights are still ahead."

In the final, Yakushenko was awarded the first passivity point and the par terre position from wihch he lifted Khaslakhanau and brought him towards the edge of the mat but failed to land the Belarussian wrestler in danger. He was awarded a point for the stepout which gave him a 2-0 lead.

Yehor YAKUSHENKO (UKR) tries to throw Abubakar KHASLAKHANAU (BLR) during the 97kg final. (Photo: United World Wrestling / Kostadin Andonov)

Khaslakhanau got his chance in the second period when Yakushenko was put in par terre but failed to score any points. With a 2-1 lead, Yakushenko needed some good defense with two minutes left in the match.

While he had a couple of slip-ups during that time, Yakushenko did not give up any points. He was later warned for fleeing but managed to remain in contact after that. Belarus challenged for fleeing in the last 10 seconds but it was ruled out, adding one more point to Yakushenko's score.

"I had the same plan for all my opponents. It was tough," he said.

This was Yakushenko's third straight win over Khaslakhanau, a senior European bronze medalist and now a two-time U23 world silver medalist to go with his bronze as well.

Yakushenko defeated the Belarus wrestler twice last year -- a 7-3 victory at the U23 European Championships and then a 3-3 win at the U23 World Championships in Novi Sad.

Daniial AGAEV (RUS) completed an 8-0 victory over William REENBERG (DEN) in just 37 seconds. (Photo: United World Wrestling / Kostadin Andonov)

Agaev Leads Russia to Team Title

In other finals, Russia won two gold medals while Azerbiajan and Armenia won one gold each.

World bronze medalist Daniial AGAEV (RUS) led an inspired performance from Russia as it won the Greco-Roman team title. Russia won the Freestyle team title as well in Zrenjanin.

With 190 points, Russia was the best team. Armenia managed 113 points to finish second and Georgia finished third with 106 points.

Agaev need only 37 seconds to win his 67kg final against William REENBERG (DEN). He scored a takedown and transitioned into a gut-wrench, winning 8-0.

Rabil ASKEROV (RUS) defeated Oliver PADA (FIN), 6-0, in the 72kg final. (Photo: United World Wrestling / Kostadin Andonov)

Russia's second gold medal came at 72kg Rabil ASKEROV (RUS) blanked Oliver PADA (FIN), 6-0, in the final. Wrestling in only his third international tournament, Askerov began the final with a stepout before getting the par terre position. He did not score any points from the position but led 2-0.

An arm-drag to takedown doubled the lead to 4-0 before the break. In the second period, Askerov got another takedown to extend his lead to 6-0. The takedown also ended any hopes for Pada to get the par terre position.

Askerov would defend his 6-0 and win gold, his first major medal.

Suren AGHAJANYAN (ARM) uses the seatbelt grip to throw Giorgi KOCHALIDZE (GEO) during the 60kg final. (Photo: United World Wrestling / Kostadin Andonov)

Suren AGHAJANYAN (ARM) captured his first U23 European title after a series of suplex to beat Giorgi KOCHALIDZE (GEO), 9-0, in the 60kg final.

The former U20 champion was awarded the par terre in the first period which gave him a 1-0 lead. Kochalidze did well to defend the position but just as the referee was about to call neutral, Aghajanyan changed to a seatbelt grip and tossed Kochalidze in the opposite direction for two points.

He continued the same move with the seatbelt grip and was awarded four points for the second throw, giving him a 7-0 lead. The third throw was also scored four points, confirming an 11-0 victory for Aghajanyan.

Georgia challenged the decision, hoping that the throws will be scored two points each. But upon review the first throw was scored four points instead of original two points. With the second throw also being a four-pointer, the final was over, 9-0, a technical superiority win for the 2025 U23 world bronze medalist.

Elmin ALIYEV (AZE) celebrates after winning the 82kg final. (Photo: United World Wrestling / Kostadin Andonov)

Georgia suffered its second loss in the final at 82kg after Tornike MIKELADZE's (GEO) heartbreak against Elmin ALIYEV (AZE), 3-2.

Aliyev was down 2-0 at the break after giving up a stepout and passivity point in the first period. However, he managed to score a stepout at the start of the second period that later proved to be a crucial moment in the final.

Down 2-1, Aliyev was awarded the par terre position, giving him a 2-2 criteria lead. He failed to score any points from par terre but the criteria of scoring the last points remained with him and that enabled him to win the final.

Georgia threw a late challenge, asking for fleeing from Aliyev. But there was no evident fleeing and Georgia lost the challenge, giving one more point to Aliyev, who won 3-2.

RESULTS

60kg
GOLD: Suren AGHAJANYAN (ARM) df. Giorgi KOCHALIDZE (GEO), 9-0

BRONZE: Yevhen POKOVBA (UKR) df. Aykhan JAVADOV (AZE), 3-1
BRONZE: Ilian AINAOUI (FRA) df. Brian SANTIAGO (DEN), 1-1

67kg
GOLD: Daniial AGAEV (RUS) df. William REENBERG (DEN), 8-0

BRONZE: Azat SARIYAR (TUR) df. Arslanbek SALIMOV (POL), 4-1
BRONZE: Farid KHALILOV (AZE) df. Petro ZHYTOVOZ (HUN), 6-3

72kg
GOLD: Rabil ASKEROV (RUS) df. Oliver PADA (FIN), 6-0

BRONZE Faraim MUSTAFAYEV (AZE) df. Leonard IURASCU (ROU), 5-4
BRONZE: Arionas KOLITSOPOULOS (GRE) df. Ashot KHACHATRYAN (ARM), 4-1

82kg
GOLD: Elmin ALIYEV (AZE) df. Tornike MIKELADZE (GEO), 3-2

BRONZE: Illia VALEUSKI (BLR) df. Szabolcs SZINAY (HUN), 10-1
BRONZE: Gamzat GADZHIEV (RUS) df. Alexander AEMAES (NOR), 9-0

97kg
GOLD: Yehor YAKUSHENKO (UKR) df. Abubakar KHASLAKHANAU (BLR), 3-1

BRONZE: Saipula GADZHIMAGOMEDOV (RUS) df. Robin USPENSKI (EST), 6-4
BRONZE: Darius KIEFER (GER) df. Luka GABISONIA (GEO), 9-3

United World Wrestling together with N3XT Sports begins the digital transformation process

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Yakushenko Marches on With Another Gold