United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem.

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape.

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada.

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

2026 U23 European Championships

Aliev, Amirov Comebacks Help Russia Win Three Greco Golds

Saturday, March 14, 2026 - 19:57 By Vinay Siwach

ZRENJANIN, Serbia (March 14) -- Imam ALIEV (RUS) had to win his final, twice.

Aliev was down 4-0 against Vladimeri KARCHAIDZE (FRA) in the 87kg Greco-Roman final at the U23 European Championships in Zrenjanin, Serbia.

Seeing an opportunity, Aliev wrapped his arms around Karchaidze and brought him down back first. He held the France wrestler to win via fall. However, France challenged for a foul and on review, an offensive leg foul was confirmed and the score reversed to 4-0 and the fall cancelled.

Imam ALIEV (RUS) celebrates after securing the fall over Vladimeri KARCHAIDZE (FRA) in the 87kg final. (Photo: United World Wrestling / Kostadin Andonov)

On restart, Aliev kept the pressure and used an arm drag to bring down Karchaidze who was back paddling towards the zone. On this occasion, Aliev secured the fall and on review after a challenge from France, the call was upheld.

The gold medal was Aliev's first continental medal to go along with his bronze from the 2023 U20 World Championships.

For Karchaidze, it was second straight silver medal at the U23 Europeans as he lost the final last year against Alperen BERBER (TUR). Incidentally, he lost that final via a fall as well.

Alibek AMIROV (RUS) won the 55kg gold medal at the U23 European Championships. (Photo: United World Wrestling / Kostadin Andonov)

Aliev was one of the three Russian wrestlers who won gold medal in Zrenjanin on Saturday.

Alibek AMIROV (RUS) defended his 55kg title after a hard-fought 3-3 victory over Farid SADIKHLI (AZE) in the final. Sadikhli was on board first as Amirov was called passive in the first period.

As Sadikhli turned Amirov from par terre to score two points, Amirov reversed the position when he blocked Sadikhli and held him in danger to get two points. Sadikhli led 3-2 at the break but when Amirov got the par terre advantage in the second period, the Russian led 3-3 on criteria.

With a minute and five seconds left in the match, Amirov was offered another passivity advantage, without points, and he continued the match in standing rather than the usual par terre that wrestler ask for.

He defended his 3-3 criteria lead and won his second straight gold medal at the tournament.

Danil GRIGOREV (RUS) battles it out against Samvel TERTERYAN (ARM) during the 77kg final. (Photo: United World Wrestling / Kostadin Andonov)

Last year's silver medalist at 72kg, Danil GRIGOREV (RUS) improved to gold medal, this year at 77kg. He defeated Samvel TERTERYAN (ARM), 1-1, in the gold medal bout.

Grigorev and Terteryan were both put in par terre in either period but both failed to score any points. Since Grigorev was the first to get passivity point, he held the winning criteria.

Aramasyis HARUTYUNYAN (ARM), red, defeated U20 world champion Laszlo DARABOS (HUN) in the 130kg final. (Photo: United World Wrestling / Kostadin Andonov)

Armenia managed to recover and claim a gold medal as Aramasyis HARUTYUNYAN (ARM) defeated Laszlo DARABOS (HUN), 1-1, in the 130kg final to claim his first ever medal.

Darabos, U20 European and world champion, was called passive in the first period and Harutyunyan in the second but both did not score any points. As a result, Harutyunyan claimed the criteria win.

Vitalie ERIOMENCO (MDA) loads to launch a throw against Dordzhi SHUNGURTSIKOV (RUS) during the 63kg final. (Photo: United World Wrestling / Kostadin Andonov)

World bronze medalist and defending champion Vitalie ERIOMENCO (MDA) denied Dordzhi SHUNGURTSIKOV (RUS), 6-2, in the 63kg final to win gold. This was Eriomenco's fifth medal in six U23 European Championships.

When Shungurtsikov was put in par terre, Eriomenco scored a turn to lead 3-0. With just over a minute left, Eriomenco scored a stepout to extend his lead to 4-0 before Shungurtsikov was called passive and put in par terre which added another point to Eriomenco's score.

Eriomenco was happy with his 5-0 lead but gave up a takedown late in the final as Shungurtsikov cut the lead to 5-2. Russia challenged, asking for fleeing but were denied which made the score 6-2.

RESULTS

55kg
GOLD: Alibek AMIROV (RUS) df. Farid SADIKHLI (AZE), 3-3

BRONZE: Manvel KHACHATRYAN (ARM) df. Sercan KESGIN (TUR), 9-0
BRONZE: Koba KARUMIDZE (GEO) df. Denis MIHAI (ROU), 5-5

63kg
GOLD: Vitalie ERIOMENCO (MDA) df. Dordzhi SHUNGURTSIKOV (RUS), 6-2

BRONZE: Jan GAMELIUS (SWE) df. Marios KAPANTAIS (GRE), 11-3
BRONZE: Ilkin GURBANOV (AZE) df. Rati KHOZREVANIDZE (GEO), via fall (8-3)

77kg
GOLD: Danil GRIGOREV (RUS) df. Samvel TERTERYAN (ARM), 1-1

BRONZE: Temuri ORJONIKIDZE (GEO) df. Kiryl VALEUSKI (BLR), 8-6
BRONZE: Irfan MIRZOIEV (UKR) df. Alexandru SOLOVEI (MDA), 2-1

87kg
GOLD: Imam ALIEV (RUS) df. Vladimeri KARCHAIDZE (FRA), via fall (3-4)

BRONZE: Alperen BERBER (TUR) df. Martin LJOSAAK (NOR), 10-2
BRONZE: Yassine BEN LABED (POL) df. Patrik GORDAN (ROU), 3-1

130kg
GOLD: Aramayis HARUTYUNYAN (ARM) df. Laszlo DARABOS (HUN), 1-1

BRONZE: Alan DZABIEV (BUL) df. Sebastian WARCHOL (POL), 1-1
BRONZE: Aleksandr MELEKHOV (RUS) df. Ivan YANKOVSKYI (UKR), via fall (12-7)

Semifinals Results

60kg
GOLD: Suren AGHAJANYAN (ARM) vs. Giorgi KOCHALIDZE (GEO)

SF 1: Giorgi KOCHALIDZE (GEO) df. Aykhan JAVADOV (AZE), 3-1
SF 2: Suren AGHAJANYAN (ARM) df. Brian SANTIAGO (DEN), 9-1

67kg
GOLD: Daniial AGAEV (RUS) vs. William REENBERG (DEN)

SF 1: William REENBERG (DEN) df. Azat SARIYAR (TUR), 5-2
SF 2: Daniial AGAEV (RUS) df. Farid KHALILOV (AZE), 8-0

72kg
GOLD: Oliver PADA (FIN) vs. Rabil ASKEROV (RUS)

SF 1: Rabil ASKEROV (RUS) df. Leonard IURASCU (ROU), 9-0
SF 2: Oliver PADA (FIN) df. Arionas KOLITSOPOULOS (GRE), 7-3

82kg
GOLD: Tornike MIKELADZE (GEO) vs. Elmin ALIYEV (AZE)

SF 1: Elmin ALIYEV (AZE) df. Illia VALEUSKI (BLR), 8-2
SF 2: Tornike MIKELADZE (GEO) df. Gamzat GADZHIEV (RUS), 3-1

97kg
GOLD: Yehor YAKUSHENKO (UKR) vs. Abubakar KHASLAKHANAU (BLR)

SF 1: Abubakar KHASLAKHANAU (BLR) df. Robin USPENSKI (EST), 8-0
SF 2: Yehor YAKUSHENKO (UKR) df. Darius KIEFER (GER), 6-1

United World Wrestling together with N3XT Sports begins the digital transformation process

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Aliev, Amirov Comebacks Help Russia Win Three Greco Golds