United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem.

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape.

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada.

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleBudapest

Budapest Ranking Series 2026: Greco-Roman Storylines to Watch

Monday, July 13, 2026 - 09:20 By Vinay Siwach

BUDAPEST, Hungary (July 13) -- Azerbaijan, Uzbekistan, Georgia, Russia, Turkiye, Kazakhstan, and Kyrgyzstan are among the countries bringing full Greco-Roman squads for the Budapest Wrestling Ranking Series, scheduled from July 15 to 19.

Among the many stars and storylines that will be played out in Budapest, a few will be under extra spotlight. Here's what to watch in Greco-Roman at the final Ranking Series stop for the year:

Evloev Returns After 5 Years

Musa EVLOEV (RUS) was among the best wrestlers in the world and he confirmed that by winning the 97kg Greco-Roman gold medal at the Tokyo Olympics. A two-time world champion, Evloev was at the peak of his career from 2018 to 2021.

After losing to legend Artur ALEKSANYAN (ARM) at the 2017 World Championships, Evloev went on an unbeaten run. He defeated Aleksayan in the 2018 World Championships final, 2020 Individual World Cup and the Tokyo final.

However, Evloev has not competed since. He made his comeback at the Benur Pashayan Memorial held in Armenia, but lost his first bout, 3-2, to U23 world champion Hayk KHLOYAN (ARM).

In Budapest, Evloev would be keen on addressing his shortcomings and getting used to competing, especially under new Greco-Roman rules.

In addition to Khloyan, world bronze medalist Arif NIFTULLAYEV (AZE), two German young stars Darius KIEFER (GER) and Lucas LAZOGIANIS (GER), European medalist Alex SZOKE (HUN), Asian silver medalist NITESH (IND), former U20 world champion Islam YEVLOYEV (KAZ), and Olympic bronze medalist Uzur DZHUZUPBEKOV (KGZ) are also in the entries.

Uzbekistan's Top Team

Uzbekistan is bringing a strong squad to Budapest led by world champion Aytjan KHALMAKHANOV (UZB). Since winning the 63kg gold last year, Khalmakhanov has moved up to 67kg and won the Zagreb Open and U23 Asian Championships.

He will now face the 67kg field in Budapest that includes European medalist Slavik GALSTYAN (ARM), U23 world champion Mohamed ABDELREHIM (EGY), European medalist Diego CHKHIKVADZE (GEO), among others.

World silver medalist Alisher GANIEV (UZB) is also in a tough bracket at 60kg. Olympic medalist Zholaman SHARSHENBEKOV (KGZ) will be at 60kg after a stint at 63kg at the Ulaabaatar Open in which he lost a group bout but still won gold.

Elmir ALIYEV (AZE) and Nihad GULUZADE (AZE) both will be tough opponents for Ganiev, who is be joined by compatriot Mehroj BAKHRAMOV (UZB). Anvar ALLAKHIAROV (RUS) and Sadyk LALAEV (RUS) too, can cause trouble.

Uzbekistan, perhaps to select teams for the World Championships and the Asian Games, have entered two wrestlers in almost all weights. At 77kg, world medalist Abdullo ALIEV (UZB) and Asian medalist Doniyorkhon NAKIBOV (UZB) will be up against some big names.

Former U20 world champion Moustafa ALAMELDIN (EGY) has moved up to 77kg while age-group world champion Anri PUTKARADZE (GEO) will be making his senior debut. Hungary has entered three wrestlers, Robert FRITSCH (HUN), Levente LEVAI (HUN) and Zoltan LEVAI (HUN), making the field even deeper.

Others at 77kg include Idris IBAEV (GER), Alexandru SOLOVEI (MDA), Ali ARSALAN (SRB) and Joel ADAMS (USA).

Can Cengiz Challenge?

Since finishing 10th at the Paris Olympics, former world champion Ali CENGIZ (TUR) has not been competing. He will mark his return in Budapest at 87kg, but can he challenge the young field after his two-year absence?

Asian champion Asan ZHANYSHOV (KGZ) will be his biggest test apart from the three Hungarian hammers Tamas LEVAI (HUN), Erik SZILVASSY (HUN) and Istvan TAKACS (HUN).

Achiko BOLKVADZE (GEO) is also entered in the bracket and can make a run to the gold medal on his day.

Battles Everywhere

At 82kg, Akzhol MAKHMUDOV (KGZ) will be up against old nemesis Demeu ZHADRAYEV (KAZ), the Paris Olympic silver medalist who shattered Makhmudov's dreams of winning a gold medal.

Asian champion and Qatar history-maker Shahin BADAGHIMOFRAD (QAT) at 82kg will be among the wrestlers eyeing gold in Budapest. A win here will make him one of the favorites to win gold in Astana. Burhan AKBUDAK (TUR) is also entered.

Kerem KAMAL (TUR) will have his task cut out at 63kg against Asian champion Aftandil TAALAIBEK UULU (KGZ), European champion Sergey EMELIN (RUS) and Zhambolat LOKYAEV (RUS), who will also wrestle for the first time since 2021.

At 130kg, most countries have gone with two wrestlers. Laszlo DARABOS (HUN) and Darius VITEK (HUN) are medal contenders at home. Kazakhstan has gone with Olzhas SYRLYBAY (KAZ) and Alimkhan SYZDYKOV (KAZ).

Former European champion Sergei SEMENOV (RUS) is back and will battle youngster Marat KAMPAROV (RUS) as both seek places on Russia's World Championships team. The United States has gone with three wrestlers, Aden ATTAO (USA), Adam COON (USA) and Cohlton SCHULTZ (USA).