#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#SportsDepartment

UWW organizes fourth edition Event Organizing Workshop

Wednesday, October 23, 2024 - 13:32 By United World Wrestling Press

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TIRANA, Albania (October 23) — Over the last decade, United World Wrestling (UWW) has focused on improving the quality of its events. To keep this improvement on track, UWW organized its fourth edition of the Event Organizing Workshop from October 17 to 22 in Tirana, within the framework of the U23 World Championship.

Nine countries, including China, Italy, Jordan, Saudi Arabia, and Namibia, participated in the workshop, which was held before the U23 World Championships.

Led by UWW Sports and Development Officer Yuri MAIER (ARG) and Senior Competition Manager Ramil AHMADOV (AZE), the workshop provided valuable insight into the complexities of organizing international wrestling events.

Participants arrived in Albania on October 17 and engaged in four theoretical sessions on October 18 and 19. On October 20 and 21, they had the opportunity to apply their knowledge practically by observing key event functions such as the technical meeting, draw, and weigh-in.

In addition to covering many relevant topics, the workshop featured contributions from UWW staff members specializing in Accreditation, Photography, Technology & Results, and Marketing and Communications. These sessions, which were held with the support of local organizing committees, helped participants understand the role of various departments in delivering a successful event.

KAKadir CALISKAN (GER), UWW's Photo Manager, presents at the Event Organizing Workshop. (Photo: United World Wrestling)

Participants gave overwhelmingly positive feedback, praising the workshop’s structure and content. One attendee highlighted, "The level of engagement and interaction during the sessions was fantastic. The facilitators were knowledgeable, and the practical exercises were crucial in helping us understand how to apply the concepts in real-world scenarios."

Another participant added, "The networking opportunities were invaluable. Meeting professionals from different countries allowed us to exchange ideas and best practices, which will certainly help in future event organization."

Maier emphasized the importance of continuous learning, stating, "Workshops like this allow us to strengthen our network of event organizers across the world. By sharing experiences and knowledge, we ensure that every event is better than the last."

Ahmadov echoed this sentiment, adding, "The practical experience of seeing the U23 World Championship preparation up close is invaluable. It’s one thing to discuss logistics in theory but seeing them unfold in real time makes all the difference."

Overall, the Event Organization Workshop provided an excellent learning platform for participants, empowering them to organize events more efficiently and effectively in the future. It contributed to the growth and be capable of delivering better wrestling events worldwide.

United World Wrestling will continue to support and organize such Workshop in the years to come and already welcome all the interested Federations for the next editions.