#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#UWWAwards

UWW Comebacks of the Year 2025: Uguev, Maroulis, Amoyan

Friday, December 19, 2025 - 10:30 By Eric Olanowski

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CORSIER-SUR-VEVEY, Switzerland (December 18) -- United World Wrestling’s 2025 Comeback Wrestlers of the Year are three wrestlers who refused to let their careers be defined by defeat and setbacks.

Freestyle Comeback Wrestler: Zaur UGUEV (UWW)

There was a time not too long ago where Uguev career trajectory was pointing him in the direction of becoming the greatest lightweight of this generation, but he hit a slump in 2023 and 2024, finishing fifth at the World Championships.

This year, the Tokyo 2020 Olympic gold medalist returned to top form. He went from an afterthought to one of the sport's most dominant wrestlers -- reclaiming world gold for a third time in his career and first time since the 2019 World Championships with a 11-2 win over Ahmad JAVAN (IRI) in the 61kg finals.

"This is a very joyful event in my life -- I am once again on the top of the podium," Uguev said. "I am very happy and grateful to my team, my coach, my sparring partners, our national team -- thanks to everyone who played a part in my victory."

Women’s Wrestling Comeback Wrestler: Helen MAROULIS (USA)

For most, 2021 seems like yesterday. But for Maroulis, it’s been a grueling four years of waiting and working to reclaim her spot a top the world ranks. Despite having to completely change her style of wrestling due to lack of conditioning that stemmed from an allergic reaction to antibiotics before the World Championships, Maroulis found a way to bolster her resume with a fourth world title -- adding to her career wins 2015, 2018, and 2021, not to mention her three Olympic medals.

She did so with three quick pins in Zagreb before inside tripping Il-Sim SON (PRK) in dramatic fashion, stealing the world title as the clock expired.

After the match, the 11-time world and Olympic medalist said, "I had to really, really dig deep for that and, I don't know, before the last exchange started, I just had to dig deep and find it. It was just some scramble flurry and just that it came out my way. I'm grateful."

Greco-Roman Comeback Wrestler: Malkhas AMOYAN (ARM)

Like Maroulis’ four-year battle to get back to the top, Amoyan found himself fighting an uphill battle to regain world gold since his last title-winning run in Oslo in 2021. But after moving up from 72kg to 77kg, he struggled. He fell one match short of his goal at the World Championships in 2022 and 2023, and again at the 2024 Paris Olympic Games where he settled for a bronze medal.

But 2025 was different as the 26-year-old put on arguably the greatest Greco-Roman performance of the Zagreb World Championships, capping off his run to a second world title with an unexpected 9-1 thumping of reigning Olympic gold medalist Nao KUSAKA (JPN).

"I became a world champion back in 2021 [at 72kg], but I really wanted to become world champion at 77kg. For two years, I struggled with injuries, and nothing was going as it should. Thankfully, at this World Championships I was prepared -- mentally, physically, and functionally -- and by God's grace I managed to triumph and become a two-time world champion."