#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

Islamic Solidarity Games 2025 Day 1 Highlights

Tuesday, November 18, 2025 - 06:57 By Vinay Siwach

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RIYADH, Saudi Arabia (November 18) -- The Islamic Solidarity Games 2025 are the sixth edition of the Games and are being held in Riyadh. The first day of wrestling saw four Greco-Roman weight class -- 60kg, 67kg, 77kg and 87kg.

Olympic and world champion Saeid ESMAEILI (IRI) needed an insane comeback to beat Hasrat JAFAROV (AZE) in the 67kg final while Alisher GANIEV (UZB), Akzhol MAKHMUDOV (KGZ) and Gholamreza FAROKHI (IRI) won golds at 60kg, 77kg and 87kg with rather ease.

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12:35: Gholamreza FAROKHI (IRI) finds a way to score a takedown with a 30 seconds remaining and beat Asan ZHANYSHOV (KGZ), 7-6, in the 87kg semifinal. Zhanyshov was leading 6-5 at the break. Farokhi, struggling slightly with his conditioning, wrapped his arm around Zhanyshov's waist before slamming him on the mat for two points.

12:30: Hasrat JAFAROV (AZE) takes out Hassan ABDELREHIM (EGY) in the 67kg semifinals and sets up a mouth-watering final against Olympic champion Saeid ESMAEILI (IRI)

12:25: Akzhol MAKHMUDOV (KGZ) bounces back from 2-0 down to beat Shahin BADAGHIMOFRAD (QAT) 5-3 in the 87kg semifinal and reach final.

12:20: Olympic champion Saied ESMAEILI (IRI) lifts Aytjan KHALMAKHANOV (UZB) against gravity and completes the suplex for four points. He once again hits the four-pointers and wins his 67kg semifinal 9-0.

12:10: Alisher GANIEV (AZE) makes it to the final at 60kg after an 8-0 win over Ali AHMADI VAFA (IRI). Big four-pointer in that match from Ganiev. He will face Ekrem OZTURK (TUR) for the gold medal.

11:51: Former world U20 champion Islam YEVLOYEV (KAZ) starts off with a Sukhrob ABDULKHAEV (TJK) and moves into the semifinals at 87kg. Too easy for him.

11:50: World 82kg champion Gholamreza FAROKHISENJANI     (IRI), who moved up to 87kg and won U23 World Championships gold as well, begins with a 3-0 win over Islam ABBASOV (AZE) at 87kg in Riyadh

11:45: Olympic champion Saied ESMAEILI (IRI), placed directly in the quarterfinals, starts with a big 8-0 win over Aref MOHAMMADI (QAT) at 67kg. He is expected to face Hasrat JAFAROV (AZE) in the final, a rematch of the final at World Championships.

11:24: World 63kg champion Aytjan KHALMAKHANOV (UZB), who had move up to 67kg for the Games, beats Mustafa YILDIRIM (TUR), 5-2, and moves into the semifinals

11:10: Quarterfinal at 67kg between Hasrat JAFAROV (AZE) and Razzak BEISHEKEEV (KGZ). The first par terre advantage goes to Beishekeev who scores two points using a front headlock. Jafarov gets the par terre in second period and scores two turns and leads 5-3, which will be his winning score as well.

10:52: World bronze medalist Asan ZHANYSHOV (KGZ) hangs on for 1-1 Jalgasbay BERDIMURATOV (UZB) victory having got the first criteria.

10:45: Big match at 60kg as Nihat MAMMADLI (AZE) faces U23 world champion Alisher GANIEV (UZB). Ganiev with a over-under control and hits a throw for two points to lead 2-0. Mammadli tries to find some attacks going but fails to get Ganiev down. Ganiev goes into the break leading 2-0. Mammadli is put in par terre in the second period, giving Ganiev 3-0 lead. Mammadli goes down in the quarterfinals as Ganiev defends his 3-0 lead and wins at 60kg.

10:30: Olympic bronze medalist and world silver medalist Hasrat JAFAROV (AZE) gets going with a 9-0 victory over Ashraf ASLAM ZADA (AFG) at 67kg.

10:25: Amir ABDI (IRI) hits a front headlock throw for four and then a turn for two to win 8-0 against 72kg world champion Ulvi GANIZADE (AZE) in their 77kg bout. Just one minute and 35 seconds needed for him to win 9-0.

10:21: World champion and Olympic bronze medalist Akzhol MAKHMUDOV (KGZ), who has not wrestled in international competition since the Paris 2024, returns to mat in Riyadh. In his first bout at 77kg, he warms up with an 9-0 technical superiority over Sami SLAMA (TUN).

10:10: European champion Nihat MAMMADLI (AZE) gets the first par terre position and then scores the four gut-wrenches to win 9-0 against Latuf MADI (COM) in the first bout at 60kg.

10:00: Hello from Riyadh! The first day of wrestling at the Islamic Solidarity Games 2025 and there will four Greco-Roman weight classes in action.