#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

By United World Wrestling Press

COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleTirana

Bondar caps off remarkable year with U23 Worlds gold

By Vinay Siwach

TIRANA, Albania (October 25) -- Iryna BONDAR (UKR) was at her home in Zhytomyr, watching her teammate Iryna KOLIADENKO (UKR) win the silver medal at the 62kg weight at the Paris Olympics. Bondar was inspired by her senior and vowed to make the Olympic team for 2028 Los Angeles Games. However, the 20-year-old will have to beat Koliadenko to make that team as both compete in the 62kg weight class.

"We train together and even matches during training," Bondar said. "She wins but with a close score. It is possible for me to win against her. She has won two medals at the Olympics, her hard work brings the results."

On her journey in the new Olympic cycle, Bondar has established herself as one of the biggest stars in 62kg with 2024 being one of the most remarkable years for her.

After finishing eighth in the Zagreb Ranking Series, Bondar has won gold medals at the U23 European Championships, Budapest Ranking Series, U20 World Championships and on Friday, she won the U23 World Championships gold medal, upgrading her silver from last year.

"It was a very intense year," she said. "The main goal for me was to complete the year with the U20 World gold, since this is my last Junior year. I did it."

With two world titles in a one-month span, Bondar is slowly coming to terms with her achievement. Despite coming to Tirana as a heavy favorite, Bondar says she was nervous and still cannot believe that she is a world champion.

"I am always a bit nervous at competitions," she said. "If there is no nervousness, then there is no competition. There is no difference what kind of competition it is. I came up with the idea that I had to win, because I already have two U23 silver medals, and I was coming here for gold only."

In the final, Bondar met two-time world medalist Macey KILTY (USA) who had dominated her competition till the final. An close final was expected by Bondar had different ideas. She used her quick offense and Kilty slumped to a 12-3 loss.

"I know that I have a very experienced opponent in the final but I prepared to wrestle her," Bondar said.

With three more years of U23 eligibility, Bondar may set a unique record of winning the most level at U23 World Championships. However, she said that she will be focused on senior level as well.

"At the end of November we will have qualifiers for the European Championships," she said. "I will be wrestling there but it's still hard to believe that I have won."

U.S. wins team title

While Kilty lost, the U.S. performance was good enough to win it their first-ever U23 team title. U.S. won five medals including three golds to outperform Japan which finished second. U.S. finished with 136 points while Japan had 129 points. Ukraine was third with 124 points.

Kylie WELKER (USA) added another age-group world title after she defeated Vianne ROULEAU (CAN) via fall in the 72kg final. She also has a U20 world title from 2021. Since then, Welker has wrestled at 76kg. For this tournament, she dropped down to 72kg and it proved dividends for her.

Ringaci defends

Paris Olympian and one of the biggest stars in Tirana, Irina RINGACI (MDA) returned to the mat after her medalless campaign at the Paris Olympics. She ended the season by defending her U23 world gold medal at 65kg, beating Alina KASABIEVA (AIN), 10-3.

At one point, Ringaci led only 4-3 and Kasabieva had locked her for a suplex. However, Ringaci used her trademark whizzer and scored a four-pointer. Kasabieva challenged for a stepout but lost, making it 9-3 for Ringaci.

"I came here to win the gold medal because this is my last year competing at the U23 age group," Ringaci said. "I really wanted to win this World Championships to recover from the missing Olympic medal."

Ringaci suffered a 10-6 opening round loss against Pak Sol Gum (PRK) in Paris and returned without a medal.

"My preparation for the Olympic Games was really good," she said. "Days before my first Olympic bout, I got seriously ill. I was taking antibiotics, that’s why I was feeling bad. I was so disappointed because all the preparation stages went perfectly, but something we couldn’t control happened."

"I was wrestling on the first day at the Games, and at first I didn’t realize the Olympics were over for me. Only after the Olympic Games were over, I realized that it had all come to an end. I was completely devastated, because I expected much more. I still can’t recover from that defeat. But this U23 medal has cheered me up a bit and given me a little power."

Aliyeva first for Azerbaijan

Zhala ALIYEVA (AZE) became the first-ever U23 world champion in women's wrestling by beating Ruka NATAMI (JPN) 10-8 in the 57kg final. She had won the silver medal last year after losing the final to Sara NATAMI (JPN), Ruka's older sister.

Aliyeva was running with the final and at one point she led 10-4. However, with less than a minute to go, Natami mounted a comeback but she failed to get a final turn as time ran out.

Sakamoto's golden debut

Yu SAKAMOTO (JPN) had never competed at any World Championships and when she did, she made sure she won gold. The former U20 Asian champion made her debut in Tirana and won the 53kg gold medal with a resounding 11-0 victory over Serena DI BENEDETTO (CAN).

While the final was one-sided, Sakamoto survived a scare in the semifinal against Otgontuya CHINBOLD (MGL), scoring a takedown in the last five seconds to win 4-4.

"I was injured this past year," Sakamoto said. "I overcame that and the semifinal was a lot harder for me. There were a few times when I couldn't get through the tackle. The Mongolian wrestler was really strong. I didn't move very well, but I was able to seize some chances and make the final tackle, so I'm glad."

Sakamoto suffered an ACL tear last year and had to operate, making her miss a few tournaments. She returned to competition during the selection trials for the World Championships. During her recovery, she realised that returning to 50kg would be a big ask so she moved up to 53kg.

"During the injury period, I thought a lot about my weight. In 50kg, I reduced weight but my strength increased," she said. "I felt like I wasn't using my strength in the competition, so I tried 53kg. I don't cut weight now."

Last month, Sakamoto followed her younger brother and moved to the U.S. While her brother is at Oklahoma State University, Sakamoto chose Northern Michigan University. But she will continue to appear for trials in Japan.

"I wish I could challenge myself through wrestling," she said. "I heard that my younger brother was going to college in the United States, so I thought I'd give it a try as well. So I decided to go to America because there were more matches there and I thought it would be a better fit for me, so I thought I could stick to my favorite style."

df

RESUTLS

53kg
GOLD: Yu SAKAMOTO (JPN) df. Serena DI BENEDETTO (CAN), 11-0

BRONZE: Anastasia BLAYVAS (GER) df. Xiaomin XIE (CHN), 10-8
BRONZE: Otgontuya CHINBOLD (MGL) df. Zeinep BAYANOVA (KAZ), 12-2

57kg
GOLD: Zhala ALIYEVA (AZE) df. Ruka NATAMI (JPN), 10-8

BRONZE: Alina FILIPOVYCH (UKR) df. Sofia MACALUSO (USA), 8-4
BRONZE: Neha SHARMA (IND) df. Mingyue ZHANG (CHN), 5-2

62kg
GOLD: Iryna BONDAR (UKR) df. Macey KILTY (USA), 12-3

BRONZE: Olha PADOSHYK (POL) df. Hanying ZHANG (CHN), via fall 
BRONZE: Esther KOLAWOLE (NGR) df. Viktoria VESSO (EST), 10-0

65kg
GOLD: Irina RINGACI (MDA) df. Alina KASABIEVA (AIN), 10-3

BRONZE: Kateryna ZELENYKH (ROU) df. Karolina POK (HUN), 
BRONZE: SHIKSHA (IND) df. Rin TERAMOTO (JPN), 6-3

72kg
GOLD: Kylie WELKER (USA) df. Vianne ROULEAU (CAN), via fall

BRONZE: Viktoryia RADZKOVA (AIN) df. Olesia BEZUGLOVA (AIN), via fall (4-0)
BRONZE: Anastasiya ALPYEYEVA (UKR) df. Haticenur SARI (TUR), via fall (11-0)

Freestyle Semifinals

61kg
GOLD: Bashir MAGOMEDOV (AIN) vs. Ruslan ABDULLAYEV (AZE)

SF 1: Ruslan ABDULLAYEV (AZE) vs. Abhishek DHAKA (IND), 11-1
SF 2: Bashir MAGOMEDOV (AIN) df. Ebrahim KHARI (IRI), 10-0

74kg
GOLD: Orozobek TOKTOMAMBETOV (KGZ) vs. Kota TAKAHASHI (JPN)

SF 1: Kota TAKAHASHI (JPN) df. Magomedrasul ASLUEV (BRN), 5-1
Sf 2: Orozobek TOKTOMAMBETOV (KGZ) df. Ismail KHANIEV (AIN), 1-1

86kg
GOLD: Arslan BAGAEV (AIN) vs. Arsenii DZHIOEV (AZE)

SF 1: Arsenii DZHIOEV (AZE) df. Yudai TAKAHASHI (JPN), 2-1
SF 2: Arslan BAGAEV (AIN) df. Eugeniu MIHALCEAN (MDA), 8-1

92kg
GOLD: Jacob CARDENAS (USA) vs. Amirhossein FIROUZPOUR (IRI)

SF 1: Amirhossein FIROUZPOUR (IRI) df. Fatih ALTUNBAS (TUR),
SF 2: Jacob CARDENAS (USA) df. Musza ARSUNKAEV (HUN), 

125kg
GOLD: Amirreza MASOUMI (IRI) vs. Alen KHUBULOV (BUL)

SF 1: Alen KHUBULOV (BUL) df. Aydin AHMADOV (AZE), 10-0
SF 2: Amirreza MASOUMI (IRI) df. Lucas STODDARD (USA), 10-0