#UWWAcademy

United World Wrestling Launches Innovative Online Learning Academy

Tuesday, July 7, 2020 - 12:15 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (July 7) -- After more than a year of development United World Wrestling has launched its innovative online academy for assisting wrestlers, coaches, referees, and administrators with programs aimed at education, certification and career advancement.

The first version of the site includes the Online Rule Test, the Ready to Wrestle Program, the Introduction to Coaching course and the Level 1 Coaches Course. Coaches interested in anti-doping instruction can also access WADA’s "Coach True" program.

"The launch of UWW’s Academy has taken incredible energy and I think that right now is the perfect time to introduce it to our community," said United World Wrestling’s President Nenad Lalovic. "The IT and Development departments have created this online resource to assist with remote learning and as an opportunity in the middle of this unprecedented  pandemic for coaches and referees to complete additional certifications."

In addition to the programs listed above, the Academy’s site will also offer informative lessons including the Wrestle4Fun program, scientific journals, and videos covering techniques and strength and conditioning exercises. 

The Academy plans to expand in July with the inclusion of a Level 2 Coaches Course, Intro to Refereeing, and the National Level Referee Training Course.

"Our educators will be saving a tremendous amount of time," said UWW Development Director Deqa Niamkey, "because we can teach theory online while the educators will have more time to practice the technical aspects."

Soon, the learning academy will expand to national federations, event organizers and other key collaborators of the worldwide wrestling community.

You can visit the Academy at academy.unitedworldwrestling.org.

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Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.