Development

United World Wrestling and Partners Host “Wrestling 4 All Open Day” in South Africa

Friday, November 30, 2018 - 12:51 By United World Wrestling Press

Share this article

CORSIER-SUR-VEVEY (November 30) -- United World Wrestling, in partnership with Office of the High Commissioner for Human Rights (OHCHR) and coordination by the South African Wrestling Federation, is hosting a “Wrestling 4 All Open Day” December 1st in Randburg South Africa.

The event has been coordinated in recognition of the 70th Anniversary of the Universal Declaration of Human Rights.

“We are happy to be partnered with the [OHCHR] for this event,” said United World Wrestling president Nenad Lalovic. “Our goal is to grow the sport of wrestling and show it’s unique power to bring people together through sport. We believe that wrestling can be physical fitness and fun for all ages, but also allow for better dialogue among those who have disagreements.”

The “Wrestling 4 All Open Day” is an opportunity for kids, youth and adults in the area to participate in a variety of wrestling-related events. In addition to an Olympic style wrestling tournament there will be beach wrestling and fitness activities. There day will also feature United World Wrestling’s “Wrestle4Fun” program run by human rights champion Mpho MADI (RSA). Children up to 13 years of age are eligible to participate in the games session.

Athletes learning more about wrestling-specific conditioning and training earlier this year in Croatia (Photo: Max Rose Fyne)

Coaches and athletes interested in high-level fitness certifications will also have the chance to participate in the day’s events. United World Wrestling global supplier Suples Wrestling, led by founder Ivan Ivanov, will host a two-day certification camp allowing attendees to learn more about how to utilize equipment for wrestling-based training.

The South African Wrestling Federation, with the support of its National Olympic Committee, is hosting an Olympic Solidarity UWW Level 1 coaches course and the Introduction to Refereeing simultaneously at the event.

A #standup4humanrights exhibition will also be on site, allowing visitors to learn more about the struggle for human rights and the 70th anniversary of the Universal Declaration of Human Rights.

The “Wrestling 4 All Open Day” will be held December 1 at the Danie Van Zyl Rec Center in Newlands, Randburg South Africa.

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

Share this article

CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.