Refugee Day

With Support of Community, Al Obaidi is Painting a Bright Future

Saturday, June 20, 2020 - 11:58 By United World Wrestling Press

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INZING, Austria (June 20) -- Aker Al Obaidi had been working as a painter for two years before Benedikt "Mo" Ernst finally convinced the young Iraqi refugee to move to the small town of Inzing, Austria.

The small town, population 4000, intimidated the former Baghdad resident. He'd always known bigger cities, and found comfort in wrestling. 

To help, Coach "Mo" furnished an apartment for Al Obaidi and set up the young Greco-Roman grappler with a series of training opportunities. After a few weeks of acclimating to the new city, Al Obaidi invited Mo over for dinner and showed him the job he'd done painting the apartment.

It was not what Coach was expecting. Greeting him in the living room was the large five-ring logo of the Olympic Games.

"I painted the Rings on this wall because I want to see them every day," said Al Obaidi. "This is my motivation to work as hard as I can and reach my goal!“

Shortly after painting the Rings on his wall AL Obaidi and Coach Mo received word from the IOC that they had chosen Al Obaidi for the IOC Refugee Athletic Scholarship and would be supporting his Olympic journey.

Members of the Austrian national team who live in Inzing have helped provide Al Obaidi the training he needs to prepare for the Olympic Games, as he also attends every camp and tournament of the Austrian wrestling federation.

Al Obaidi's training during COVID has been difficult since he's not allowed to train in the training hall. Instead his coach has organized a special program for him to maintain his shape.

"He is one of the motivated guys I have," said Mo. "He has developed his strength and endurance very well during this hard time."

Like most of the wrestling world Al Obaidi isn't quite sure what will happen with COVID-19, but for now he plans to start wrestling training once cleared by the Austrian government - maybe as early as July.

The plans then include training camps and possibly trips to the U23 Europeans in Bucharest at the beginning of October and the U23 World Championship in Finland. If he's very lucky with travel arrangements, maybe some international training camps in Hungary, Germany and Ukraine between tournaments.

"He works hard and I know if Aker qualifies for the Olympics in Tokyo 2021," said Mo. "His dream will come true."

#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.