Refugee Day

With Support of Community, Al Obaidi is Painting a Bright Future

Saturday, June 20, 2020 - 11:58 By United World Wrestling Press

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INZING, Austria (June 20) -- Aker Al Obaidi had been working as a painter for two years before Benedikt "Mo" Ernst finally convinced the young Iraqi refugee to move to the small town of Inzing, Austria.

The small town, population 4000, intimidated the former Baghdad resident. He'd always known bigger cities, and found comfort in wrestling. 

To help, Coach "Mo" furnished an apartment for Al Obaidi and set up the young Greco-Roman grappler with a series of training opportunities. After a few weeks of acclimating to the new city, Al Obaidi invited Mo over for dinner and showed him the job he'd done painting the apartment.

It was not what Coach was expecting. Greeting him in the living room was the large five-ring logo of the Olympic Games.

"I painted the Rings on this wall because I want to see them every day," said Al Obaidi. "This is my motivation to work as hard as I can and reach my goal!“

Shortly after painting the Rings on his wall AL Obaidi and Coach Mo received word from the IOC that they had chosen Al Obaidi for the IOC Refugee Athletic Scholarship and would be supporting his Olympic journey.

Members of the Austrian national team who live in Inzing have helped provide Al Obaidi the training he needs to prepare for the Olympic Games, as he also attends every camp and tournament of the Austrian wrestling federation.

Al Obaidi's training during COVID has been difficult since he's not allowed to train in the training hall. Instead his coach has organized a special program for him to maintain his shape.

"He is one of the motivated guys I have," said Mo. "He has developed his strength and endurance very well during this hard time."

Like most of the wrestling world Al Obaidi isn't quite sure what will happen with COVID-19, but for now he plans to start wrestling training once cleared by the Austrian government - maybe as early as July.

The plans then include training camps and possibly trips to the U23 Europeans in Bucharest at the beginning of October and the U23 World Championship in Finland. If he's very lucky with travel arrangements, maybe some international training camps in Hungary, Germany and Ukraine between tournaments.

"He works hard and I know if Aker qualifies for the Olympics in Tokyo 2021," said Mo. "His dream will come true."

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.