#development

Sri Lankan Wrestling Federation Hosts National Referee Course

Tuesday, October 25, 2022 - 15:20 By United World Wrestling Press

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COLOMBO, Sri Lanka (October 25) – The Sri Lankan Wrestling Federation and Sri Lanka NOC organized an Introduction to Referee Course around their U20 National Championships. The course was held from 15-17 October and the competition was on 16 October.  Sri Lankan Wrestling Federation took an active part to make the course successful. Mr. Sarath Hewavithrana, president of Sri Lankan Wrestling Federation was present himself throughout the course.  Mr. Gopinath and Mr, Dinesh, both from Sri Lanka NOC, were also present during course.

The Introduction to Refereeing course was conducted by Mr. Ashok Kumar – UWW Educator, IS and Olympic Referee.  This course had 16 participants (14 men and 2 women).  Each day they had a theoretical session from 09h00 to 13h00 and a practical session form 14h30 to 18h00.  The referee participants focused on skills that would provide a solid foundation as a referee.  The areas they focused on were evaluation of holds, starting and ending matches, referee mechanics, positioning, safety of the athletes, and controlling the bout. During the course, they were asked to referee simulated matches before and after the competition.  All of the candidates took part in the U20 National Competition. These activities allowed the referees to apply the skills that they learned directly from the course. “The candidates were very enthusiast to under this course. All participants were happy to learn the course information.” said Mr. Kumar.

#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.