U23 World C'ships

Semenov Avenges 2015 Loss, Kawana and Emelin Deliver Fireworks

By Taylor Miller

BYDGOSZCZ, Poland - Sergey SEMENOV (RUS) won his fifth World championship on Wednesday night at the U23 World Championships in Bydgoszcz, Poland.

Semenov knocked off three-time Junior World champion and two-time Cadet World champion Zviadi PATARIDZE (GEO) in the 130 kg finals. Pataridze led 3-3 on criteria at the break but was hit with caution and two, giving Semenov the advantage and eventually the win.

The two have history as Pataridze kept Semenov from winning three Junior World titles, defeating him in the 2015 Junior World finals.

At 59 kg, Masuto KAWANA (JPN) defeated Sergey EMELIN (RUS) in a high-flying match that featured four lead changes and 29 points scored.

24 of those points came in the second period, which was full of gut wrenches, head locks, throws and challenges. A late second-period feet-to-back move from Masuto gave him the advantage that he was able to hold onto in the final seconds despite a hard-fighting Russian.

Kawana won the bout, 15-14.

2016 Olympic bronze medalist and 2014 Junior World champion Shmagi BOLKVADZE (GEO) pulled out a 2-0 win over 2017 Russian Championships bronze winner Alen MIRZOIAN (RUS) in the 66 kg gold-medal match. The bout consisted of two passivity points, which were in favor of the Georgian.

At 80 kg, Burhan AKBUDAK (Turkey) knocked off 2015 World silver medalist Lasha GOBADZE (GEO) with a 2-1 win. Akbudak, a 2015 Junior World silver medalist, was awarded two second-period passivity points en route to his first World title.

Greco-Roman final results
59 kg
Gold - Masuto KAWANA (JPN) dec. Sergey EMELIN (RUS), 15-14
Bronze - Aidos SULTANGALI (KAZ) tech. fall Avgustin Boyanov SPASOV (BUL), 8-0
Bronze - Sakit GULIYEV (AZE) tech. fall Przemyslaw PIATEK (POL), 8-0

66 kg
Gold - Shmagi BOLKVADZE (GEO) vs. Alen MIRZOIAN (RUS), 2-0
Bronze - Amin Yavar KAVIYANINEJAD (IRI) dec. Abylaikhan AMZEYEV (KAZ), 5-1
Bronze - Gaoquan ZHANG (CHN) dec. Roman PACURKOWSKI (POL), 2-1

80 kg
Gold - Burhan AKBUDAK (TUR) dec. Lasha GOBADZE (GEO), 2-1
Bronze - Rosian Ognyanov DERMANSKI (BUL) dec. Stanislau SHAFARENKA (BLR), 3-2
Bronze - Andrii ANTONIUK (UKR) dec. Alex Michel BJURBERG KESSIDIS (SWE), 6-1

130 kg
Gold - Sergey SEMENOV (RUS) dec. Zviadi PATARIDZE (GEO), 5-3
Bronze - Mantas KNYSTAUTAS (LTU) dec. Amin Mohammadzaman MIRZAZADEH (IRI), 3-1
Bronze - Jello KRAHMER (GER) dec. Arata SONODA (JPN), 3-1

 

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.