#Yariguin2019

Sadulaev to Sit out Ivan Yariguin

Saturday, January 5, 2019 - 20:27 By Eric Olanowski

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CORSIER-SUR-VEVEY, Switzerland (January 5) -- Gaidar GAIDAROV (RUS), the “Senior Coach of the Dagestan National Wrestling Team,” has confirmed to United World Wrestling that three-time world and Olympic champion Abdulrashid SADULAEV (RUS) will sit out of the first Ranking Series event of the year, the Ivan Yariguin. Gaidarov simply told UWW “No, he will not be wrestling in Krasnoyarsk.” 

The news of Sadulaev not competing comes five days before registration closes, and 20 days before the first whistle at the Ivan Yariguin, which is often referred to as the “Toughest Wrestling Tournament in the World.”

Sadualev not making the trip to Krasnoyarsk eliminates the potential “Round 3” matchup with the two-time world and Olympic champion Kyle SNYDER (USA) after the pair split the 2017 and 2018 world finals. “Captain America” was victorious in 2017, but the “Russian Tank” got his revenge in 2018, pinning Snyder one minute into the 97kg gold-medal bout. 

The duo of superstars have recently gone back and forth on Instagram teasing a potential third match at the Ivan Yariguin. 

First, it was Snyder who tagged Sadulaev in a  post captioned, “Round 3. Let's do it. Krasnoyarsk, Russia." 

Sadulaev quickly responded, saying, ”Buddy Snyder, I understand your condition, but I advise you to approach the trilogy with a cool head. And then suddenly the psyche will suffer. On the way to Tokyo 2020, we will meet again.”

With the news of Sadulaev sitting out of the Yariguin, it looks like we’ll have to wait until the 2019 World Championships in Astana, Kazakhstan, for the third match-up. 

The Ivan Yariguin begins on January 24 and is the first Ranking Series for freestyle and women’s wrestling. 

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.