#development

Record number attend India's Introduction to Referee Course

Wednesday, November 30, 2022 - 13:37 By United World Wrestling Press

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SONEPAT, India (November 30) -- The Wrestling Federation of India (WFI) organized an Introduction to Referee course on November 18-20 in Sonepat. This was the largest-ever course with 96 participants (86 men and 10 women).

“The course was very useful for developing skills and knowledge of the Indian national referees. WFI organizes 25 domestic competitions in a year. After this course, we have enough national referees to conduct these competitions as this group will serve as referees at many of those events,” said Brijbhushan Sharan Singh, WFI President.

This course was led by Carlos GARCIA (ESP) and assisted by Ashok KUMAR (IND). Both are IS Referees and certified UWW Educators.

During the three-day course, the participants concentrated on several areas that are important to the development of referees. After an initial assessment, the main topics were focused on referee mechanics, positioning, referee team duties, and athlete safeguarding.

The morning sessions centered around the theory, mainly through videos or direct examples from their practical sessions. The afternoon sessions were dedicated to practicing on the mat by refereeing short matches. These practical sessions allowed participants to apply what they learned and improve their performance.

“I learned a lot from this course and even things that I did not know about including the latest rules and regulations of the competition. This course was very useful for me, and I really enjoyed this course," Shivaji, a referee, said.

“I would like to thank the Wrestling Federation of India for organizing the course and their hospitality. It is very motivating when you see so much interest and passion which may not be everything, but it gets you to your goals faster. The young Indian referees have a passion that could drive Formula 1 cars at maximum speed," Garcia said.

#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.