U23 World C'ships

Petriashvili to Wrestle for Second World Gold of 2017 and Third of Career

Saturday, November 25, 2017 - 15:00 By Taylor Miller

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BYDGOSZCZ, Poland – Heavyweight power Geno PETRIASHVILI (GEO) is on track to win his second World title of the year, advancing to the 125 kg finals of freestyle competition at the U23 World Championships in Bydgoszcz, Poland.

Petriashvili, a six-time World medalist and 2016 Olympic bronze medalist, sailed to the finals, collecting three wins by technical fall and surrendering only one point in the first session.

The 2017 Senior World champion and 2013 Junior World champion will face two-time Junior European champion Magomedamin DIBIROV (RUS) in the gold-medal bout.

Dibirov impressed, knocking off two-time Junior World champion Amin Hossein TAHERI (IRI) in the semifinals, 12-1.

The other three finals are set up to be entertaining as well.

At 57 kg, six-time European Championships medalist Mikyay NAIM (BUL) will go up against 2017 Senior Pan American Championships bronze medalist Reineri Andreu ORTEGA (CUB).

2017 Senior World fifth-place finisher Rinya NAKAMURA (JPN) seeks his second World medal and first World title at 61 kg. Nakamura, a 2011 Cadet World bronze winner, will face Kuat AMIRTAYEV (KAZ), a 2017 Medved International bronze medalist.

2014 Junior World silver medalist and 2011 Cadet World bronze medalist Azamat DAULETBEKOV (KAZ) advanced to the 86 kg finals, looking for his third World medal at three different age groups.

He’ll go head-to-head with Intercontinental Cup champion Alikhan ZHABRAILOV (RUS).

The finals are set to begin at 6 p.m. local time (12 p.m. U.S. ET).

Finals matchups

57 kg
Gold - Mikyay Salim NAIM (BUL) vs. Reineri ANDREU ORTEGA (CUB)
Bronze - Zhandos ISMAILOV (KAZ) vs. Parviz IBRAHIMOV (AZE)
Bronze - Wanhao ZOU (CHN) vs. Suleyman ATLI (TUR)

61 kg
Gold - Rinya NAKAMURA (JPN) vs. Kuat AMIRTAYEV (KAZ)
Bronze - Mihai ESANU (MDA) vs. Sedat OZDEMIR (TUR)
Bronze - Husein SHAKHBANAU (BLR) vs. Islam DUDAEV (RUS)

86 kg
Gold - Alikhan ZHABRAILOV (RUS) vs. Azamat DAULETBEKOV (KAZ)
Bronze - Uri KALASHNIKOV (ISR) vs. Raman CHYTADZE (BLR)
Bronze - Irakli MTSITURI (GEO) vs. Lazaro Daniel HERNANDEZ LUIS (CUB)

125 kg
Gold - Geno PETRIASHVILI (GEO) vs. Magomedamin DIBIROV (RUS)
Bronze - Mihaly NAGY (HUN) vs. Amin Hossein TAHERI (IRI)
Bronze - Zhanxiang HU (CHN) vs. Danylo KARTAVYI (UKR)

#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.