#development

Pat Shaw Memorial - Regional Education Development Programme wraps up in Guatemala

Wednesday, June 12, 2024 - 12:57 By United World Wrestling Press

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GUATEMALA CITY, Guatemala (June 12)---The 2024 UWW Pat Shaw Memorial - Regional Education Development Programme (REDP) recently concluded in Guatemala City, marking another milestone in the annual celebration of wrestling excellence.

From May 30 to June 6, the "Center for High-Performance and Development of America" (CARDA) in Guatemala City buzzed with energy as athletes, coaches, and referees gathered for an intensive training camp and educational courses. Under the expert guidance of Iranian coach Reza AZIMI, participants from Barbados, Bolivia, Brazil, Chile, Costa Rica, Dominican Republic, El Salvador, Guatemala, Honduras, Jamaica, Mexico, Nicaragua, Panama, Paraguay, Peru, Puerto Rico, United States they have honed their skills on four specially prepared mats.

Parallel courses for coaches and referees were a key highlight, underscoring the event's commitment to professional development. The training camp and coaches' course were led by Professor Reza AZIMI, alongside Venezuelan Héctor CAMACHO, while the referees' course was conducted by Puerto Rican international IS category referee Abraham GALVA. These sessions provided comprehensive learning and growth opportunities for all attendees.

GUAAbraham GALVA (PUR) walks referees through their pre-competition meeting at the Pat Shaw Memorial. (Photo: United World Wrestling)

The week was characterized by an atmosphere of enthusiasm and collaboration, culminating in the Technical Congress on June 6. Esteemed attendees included UWWA President Francisco Eduardo LEE LÓPEZ, UWW Development Officer Yuri MAIER, the Executive Committee of the Guatemalan Wrestling Federation, and delegates and coaches from 20 nations.

The climax of the event, the XXXIII "PAT SHAW" Cup, unfolded on June 7th and 8th. With 333 athletes, 44 coaches, 16 delegates, and 25 referees participating, the tournament featured 526 thrilling matches.

This year's tournament was a testament to dedication and passion, with every athlete striving for excellence and glory. The event met all UWW requirements for official competitions, encompassing technological, medical, and sporting standards.

As we bask in the success of the 2024 UWW Pat Shaw Memorial - Regional Education Development Programme (REDP), we eagerly look forward to the next edition, filled with anticipation and confidence that it will further the growth and promotion of wrestling in our region.

United World Wrestling strongly believes that this is the way forward for the development of our sport through programs such as this that bring together athletes, referees, and coaches in an environment that is enriching from an educational and competitive experience, allowing many new participants access to an international event.

#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.