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Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.

#WrestleParis

10 seeded showdowns we need to see at Paris 2024 (No. 6-10)

Wednesday, July 17, 2024 - 14:29 By Eric Olanowski

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PARIS, France (July 17) – We’re still a few weeks out from the Paris 2024 draws taking place on August 4. However, with the release of the top eight seeds per style, we can start to project potential matches that could take place as early as the quarterfinals.

SCHEDULE | PARIS 2024 EVENT PAGE 

The top eight Ranking Series point collectors from the 2023 World Championships, 2024 Continental Championships, and the Croatian and Hungarian Ranking Series events earned a top eight seed. The remaining eight wrestlers will be randomly drawn into their respective brackets.

Here are the top ten matches that we could see between seeded wrestlers from the quarterfinals on:

10. WW 68kg QUARTERFINAL - No. 3 Koumba LARROQUE (FRA) vs. No. 6 Blessing OBORUDUDU (NGR)
Koumba Larroque has been a prominent figure in French wrestling since her bronze medal at the 2017 World Championships at just 19 years old. Now in the prime of her career, she’s France’s best shot at a medal.

Larroque’s path to an Olympic medal will be bumpy, to say the least. She’s the third-seeded athlete in a bracket with six world champions and includes a potential quarterfinal clash with  familiar foe No. 6 Blessing OBORUDUDU (NGR).

Larroque and Oborududu met twice in their career, splitting their pair of previous encounters.

Oborududu won their opening meeting at the 2020 Matteo Pellicone Ranking Series event, but Larroque returned the favor a year later at the Poland Open, evening the score at 1-1.

If Larroque and Oborududu win their first match, their third career meeting would take place August 5 in the 68kg quarterfinals.

9.  FS 65kg SEMIFINAL –  No. 2 Rahman AMOUZAD (IRI) vs. No. 3 Ismail MUSUKAEV (HUN)
Amouzad and Musukaev are nightmare opponents for each other and are stylistically opposites.

Amouzad, the 65kg world champ from two years ago, is a guy who wants to close the gap with his right-side underhook and fill as much space as possible. Conversely, Musukaev, the reigning 65kg world champion, wants as much space as possible to flow freely.

In their first meeting—the semifinals of the 2022 World Championships-- Musukaev fell victim to Amouzad’s pace and was shut out 6-0. In their second matches—the semifinals of the 2023 World Championships—Musukaev weathered the first period storm, saved enough energy for a last-ditch effort and stole the world finals spot, 6-5, with less than 10 seconds remaining.

If Amouzad and Musukaev meet for a third time, it’ll be on August 10 in 65kg semifinals.

8. 57kg SEMIFINAL – No. 2 Anastasia NICHITA (MDA) vs. No. 3  Odunayo ADEKUOROYE (NGR)
The Nichita and Adekuoroye rivalry is one that dates back to the 2019 World Championships but has since changed hands from their pre-COVID meeting.

The seasoned vet Adekuoroye is an anomaly in the wrestling world. Her style can’t be mimicked or replicated. She’s the tallest and lengthiest 57kg wrestler in the world but has also learned to use her leverage to become one of the most powerful wrestlers in the weight.

Adekuoroye’s unique style gave Nichita fits in their first meeting, as the four-time world medalist opened their three-match series with a dominant 10-0 win.

But Nichita carried what she learned from their first meeting into their next matches and had her hand raised on subsequent occasions.

In Tokyo, Nichita fell behind early but capitalized on an uncharacteristic Adekuoroye’s mistake and picked up a dramatic come-from-behind fall while trailing 8-2. Their next meeting came at the 2023 World Championships, where Nichita doubled Adekuoroye before ending the match in the first period with a left-sided trap arm gut, 10-0.

The fourth meeting between Nichita and Adekuoroye will take place August 8 in the 57kg semifinals.

7. GR 67kg QUARTERFINAL – No. 2 Luis ORTA SANCHEZ (CUB) vs. No. 7 Saeid ESMAEILI (IRI)
If there were ever a lesson from losing a match, Saeid ESMAEILI (IRI) certainly learned it the hard way.

Earlier this year at the Hungarian Open Ranking Series event, Esmaelil led reigning Olympic champion Orta, 7-5, with 0.4 seconds left in the match.

But before we get to the ending of the match, it’s important to note that Esmaeili was in a domestic battle with reigning Olympic gold medalist Reza GERAEI (IRI) for Iran’s 67kg Paris Olympic spot. If Esmaeili beat Orta, he cemented his spot on Iran’s Olympic team. If he lost, Esmaeili and Geraei would go to a three-match wrestle off and the winner goes to Paris.

Now, circling back to the match: With less than a second to go in the match, Esmaeili began celebrating as he thought the clock expired.

During Esmaeili’s lapse of judgement, Orta, being the experienced guy, continued to wrestle through the whistle. Orta took a peek at the clock, saw there was still time left, locked up a throw and picked up four points, stealing the match, 9-7.

Esmaeili will try to get his revenge on Orta August 7 in the 67kg quarterfinals.

*Esmaeili ended up beating Geraei in two straight matches to earn the Olympic spot.

6. WW 57kg SEMIFINAL - No. 1 Tsugumi SAKURAI (JPN) vs. No. 5 Helen MAROULIS (USA)
Through the first two meetings between Sakurai and Maroulis, it’s been a one-sided affair. Sakurai is 2-0 against Maroulis, outscoring the Rio Olympic champion, 9-0, while picking up four offensive takedowns and not surrendering a single point.

Sakurai and Maroulis’ meeting at the 2022 World Championships was a slow-paced match, where the Japanese wrestler did enough to win but didn’t really establish her dominance.

That came in the second match.

In their second meeting, the biggest difference was Sakurai’s tatical use of her right hand when tied up with Maroulis. She used it to score three takedowns—one from an underhook front headlock, one from a underhook throw-by and the final one coming from a two-on-one—besting the American, 6-0.

The third meeting between Sakurai and Maroulis would take place August 8 in the 57kg semifinals.

Wrestling at the Paris Olympic Games starts Agust 5-11 and can be followed on www.uww.org.