#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.

#Grappling

Dominant Ukraine sweeps U17 World Grappling Championships

By Vinay Siwach

LOUTRAKI, Greece (November 4) -- There was little competition for Ukraine at the age-group Grappling World Championships in Loutraki, Greece as it swept the U17 team titles in Grappling Gi and Grappling No-Gi in both the men's and women's categories.

In men's, Ukraine were way ahead as it finished with 140 points while Kazakhstan was second with 94 points in Grappling Gi. It scored 132 points in Grappling No-Gi while second placed Armenia managed only 78 points to finish at the second position.

In women's, Ukraine edged past Poland with 97 points to 95 points to finish top of the table in Grappling Gi. It was a similar story in Grappling No-Gi as Ukraine finished first with 103 points while Poland was second with 100 points.

Grappling Gi competition saw Roman SHOSTAK (UKR) beat Nursat BAIKASSOV (KAZ), 6-4, in the 50kg final to kick start the gold rush. Soon after, Zakhar DREMLIUHA (UKR) won 8-3 against Jakub BARDEN (POL) in the 54kg final to earn the second gold for Ukraine. At 63kg, Andrii PERZHAN (UKR) blanked Rafik ALEKSANYAN (ARM), 4-0, to win Ukraine's third gold medal.

At 69kg, Artem SHALAEV (UWW) won via submission against Illes VICTOR (HUN) in the final to win the gold medal while Aigun OMAROV (UWW) denied Ukraine a fourth gold when he defeated Artem DOTSIUK (UKR), 8-2, in the 76kg final.

Kazakhstan won a gold medal through Mansur ZHANTEMIROV (KAZ) who hung on for a close 2-2 victory over Izan RODRIGUEZ ROSA (ESP) in the 69kg final.

Ukraine had another silver medalist in Yaroslav FEDYNA (UKR) who was submitted by Mateusz KUCA (POL) in the 85kg final. Hungary won a gold medal at 110kg as Levente SZABO (HUN) won via submission against Gasan KHASAEV (UWW).

In No-Gi competition, Shostak and Dremliuha doubled up as champions, beating Baikassov and Dawid BALTRUKANIS (POL) respectively in the 50kg and 54kg finals. The third gold medal for Ukraine came through a different grappler, Andrii SHTUNDER (UKR), who defeated Aleksei SKOREV (UWW) via submission after a 6-0 lead in the 76kg final.

Kuca also struck double gold after he defeated Hurhen MKRTCHIAN (UKR), 6-4, in a thrilling 85kg final. He remained the only gold medalist for Poland in both competitions.

Szabo failed to win two golds but the 110kg gold still went to Hungary as Balazs KIS (HUN) managed to win all his bouts in the Nelson bracket to claim the top spot in the rankings and the gold medals. Szabo finished with a silver medal.

At 58kg, Kurbanali MAKHMUDOV (UWW) denied Rafik ALEKSANYAN (ARM), 5-3, in the final as the Armenian collected his second silver. Ramil ZHIROV (UWW) managed to submit Leved GRANER (HUN) in the 63kg final to win the gold medal while Gusein KHASAEV (UWW) stepped up to win a gold medal after silver as he defeated Amir KHABICHEV (UWW), 2-2, in the 69kg final.

Aleksandra PETUKHOVA (UWW)Aleksandra PETUKHOVA (UWW) won double golds at 60kg. (Photo: United World Wrestling)

Double champs

In an unprecedented finish in women's competition, all the gold medalists in Grappling Gi also finished as champions in No-Gi. The former had seven weight categories in action while No-Gi had eight.

Ukraine did not win any golds but still managed to emerge as the best team, thanks to two silvers, three bronze and one four place finish.

In Grappling-Gi, Vasilisa SHUTOVA (UWW) defeated Karolina HYRIA (UKR), 10-0, in the 46kg final while Mariia SHMELEVA (UWW) emerged as champion at 49kg after winning all bouts in Nelson bracket.

Shantel AMBRIZ (USA) dominated her way to the 52kg gold medal after winning the Nelson bracket, which occurs when a weight class has three to six participants.

At 56kg, Oliwia GREWLING (POL) submitted Agnes KOSZTA (HUN) with ease to win gold while Aleksandra PETUKHOVA (UWW) submitted Petra SZALAY (HUN) in the 60kg final to win gold.

The gold medal at 65kg went to Anastasiia SHAROVA (UWW) who managed to submit Karolina HRYNIUK (UKR) after building a 6-2 lead. Mercedes GARCIA RODRIGUEZ (ESP) captured the gold medal in the heaviest weight class, 90kg, after winning the Nelson bracket.

In No-Gi, Shutova, Shmeleva, Ambriz, Grewling, Petukhova, Sharova, and Garcia Rodriguez, repeated. Barring these, the 43kg weight class also saw participation and Ailina GALIEVA (UWW) submitted Kateryna SERBOVA (UKR) to win gold.

RESULTS

U17 Men's Grappling Gi

50kg
GOLD: Roman SHOSTAK (UKR) df. Nursat BAIKASSOV (KAZ), 6-4

BRONZE: Ronan PALLARES (FRA) df. Ayoub SI ALI (FRA), 9-3
BRONZE: Rustam KIM (KAZ) df. Georgios TERSENIDIS (GRE), via submission

54kg
GOLD: Zakhar DREMLIUHA (UKR) df. Jakub BARDEN (POL), 8-3

BRONZE: Darrington DE LA CRUZ (ESP) df. Jivan ARAKELYAN (ARM), via submission (15-2)
BRONZE: Julen TRUJILLO HERNANDEZ (ESP) df. Yerkanat NARIMAN (KAZ), via submission (5-6)

58kg
GOLD: Artem SHALAEV (UWW) df. Illes VICTOR (HUN), via submission (6-0)

BRONZE: Vanik SARGSYAN (ARM) df. Artem KULYK (UKR), 9-2
BRONZE: Aleksandr NOVOSELTSEV (UWW) df. Daniel CABRERA PORTELA (ESP), via submission (2-1)

63kg
GOLD: Andrii PERZHAN (UKR) df. Rafik ALEKSANYAN (ARM), 4-0

BRONZE: Leved GRANER (HUN) df. Dimitrios THOMOS (GRE), via submission (1-2)
BRONZE: Danylo TERESHCHENKO (UKR) df. Kalman SAJCZ (HUN), 9-3

69kg
GOLD: Mansur ZHANTEMIROV (KAZ) df. Izan RODRIGUEZ ROSA (ESP), 2-2

BRONZE: Leonard HRUSA (GER) df. Zisis SVANAS (GRE), via submission (6-3)
BRONZE: Gor SAHAKYAN (ARM) df. Baron NELSON (USA), 5-5 (overtime)

76kg
GOLD: Aigun OMAROV (UWW) df. Artem DOTSIUK (UKR), 8-2

BRONZE: Andrii SHTUNDER (UKR) df. Heorhi HLAZKO (UWW), 5-1
BRONZE: Roman NAZAROV (UWW) df. Ivan KUCHYNSKI (UWW), 15-5

85kg
GOLD: Mateusz KUCA (POL) df. Yaroslav FEDYNA (UKR), via submission

BRONZE: Shynggyskhan ABDIROV (KAZ) df. Hurhen MKRTCHIAN (UKR), via disqualification

110kg
GOLD: Levente SZABO (HUN) df. Gasan KHASAEV (UWW), via submission (3-2)

BRONZE: Maksym ILIN (UKR) df. Alexios ALEXOPOULOS (GRE), via submission (3-0)
BRONZE: Artem BIKMURZIN (UWW) df. Amirlan ABAKHANOV (KAZ), 10-2

U17 Women's Grappling Gi

46kg
GOLD: Vasilisa SHUTOVA (UWW) df. Karolina HYRIA (UKR), 10-0

49kg
GOLD: Mariia SHMELEVA (UWW)
SILVER: Sylwia WELC (POL)
BRONZE: Daria HORDIIENKO (UKR)

52kg
GOLD: Shantel AMBRIZ (USA)
SILVER: Daria KHAMETOVA (UWW)
BRONZE: Helena ALEKSANDROWICZ (POL)

56kg
GOLD: Oliwia GREWLING (POL) df. Agnes KOSZTA (HUN), via submission (0-2)

BRONZE: Vladyslava SMILIANSKA (UKR) df. Eirini PAPADOPOULOU (GRE), via submission (13-0)
BRONZE: Sonia RUBIO HERGUIJUELA (ESP) df. Yana PAVLIUK (UKR), (2-2)

60kg
GOLD: Aleksandra PETUKHOVA (UWW) df. Petra SZALAY (HUN), via submission (9-2)

BRONZE: Susana GONZALEZ GONZALEZ (ESP) df. Anastassiya KRASNOLUTSKAYA (KAZ), via submission (7-2)
BRONZE: Mariia SUSKA (UKR) df. Texenery TEJERA GARCIA (ESP), 8-4

65kg
GOLD: Anastasiia SHAROVA (UWW) df. Karolina HRYNIUK (UKR), via submission (6-2)

BRONZE: Anais MORANTA ALBRECH (ESP) df. Zhasmin KAIRAT (KAZ), via submission (6-0)
BRONZE: Malgorzata SALAMON (POL) df. Efthymia PANAGIOTOPOULOU (GRE), 6-3

90kg
GOLD: Mercedes GARCIA RODRIGUEZ (ESP)
SILVER: Karolina KARALUS (POL)
BRONZE: Elena ZAIMIDOU (GRE)

U17 Men's Grappling No-Gi

50kg
GOLD: Roman SHOSTAK (UKR) df. Nursat BAIKASSOV (KAZ), 8-4

BRONZE: Yerkanat NARIMAN (KAZ) df. Ilkin GULIEV (UWW), 7-6
BRONZE: Jivan ARAKELYAN (ARM) df. Oinatz IRUSTA GARCIA (ESP), 8-1

54kg
GOLD: Zakhar DREMLIUHA (UKR) df. Dawid BALTRUKANIS (POL), via submission (14-1)

BRONZE: Jakub BARDEN (POL) df. Julen TRUJILLO HERNANDEZ (ESP), via submission (9-0)
BRONZE: Amir SHURDUMOV (UWW) df. Athanasios TAGKALAKIS TSAKOPOULOS (GRE), 15-0

58kg
GOLD: Kurbanali MAKHMUDOV (UWW) df. Rafik ALEKSANYAN (ARM), 5-3

BRONZE: Lohan DURANDET (FRA) df. Artem KULYK (UKR), via submission (11-0)
BRONZE: Daniel CABRERA PORTELA (ESP) df. Adam KARAMANOLIS (GRE), via submission

63kg
GOLD: Ramil ZHIROV (UWW) df. Leved GRANER (HUN), via submission (2-2)

BRONZE: Shermat ZHAMALBEK (KAZ) df. Yanis ANGELOSANTO (FRA), 4-4
BRONZE: Danylo TERESHCHENKO (UKR) df. Edgar SIMONYAN (ARM), via submission (3-0)

69kg
GOLD: Gusein KHASAEV (UWW) df. Amir KHABICHEV (UWW), 2-2

BRONZE: Gor SAHAKYAN (ARM) df. Antoni BLACH (POL), 2-1
BRONZE: Mansur ZHANTEMIROV (KAZ) df. Leonard HRUSA (GER), via submission (5-2)

76kg
GOLD: Andrii SHTUNDER (UKR) df. Aleksei SKOREV (UWW), via submission (6-0)

BRONZE: Heorhi HLAZKO (UWW) df. Ivan KUCHYNSKI (UWW), via submission (10-1)
BRONZE: Donat HOLLOSY (HUN) df. Aldiyar KARIMOV (KAZ), via submission (2-1)

85kg
GOLD: Mateusz KUCA (POL) df. Hurhen MKRTCHIAN (UKR), 6-4

BRONZE: Yaroslav FEDYNA (UKR) df. Shynggyskhan ABDIROV (KAZ), 3-2

110kg
GOLD: Balazs KIS (HUN)
SILVER: Levente SZABO (HUN)
BRONZE: Gasan KHASAEV (UWW)

U17 Women's Grappling No-Gi

43kg
GOLD: Ailina GALIEVA (UWW) df. Kateryna SERBOVA (UKR), via submission

46kg
GOLD: Vasilisa SHUTOVA (UWW) df. Karolina HYRIA (UKR), 15-0

49kg
GOLD: Mariia SHMELEVA (UWW)
SILVER: Sylwia WELC (POL)
BRONZE: Tomiris ZAGIDULLINA (KAZ)

52kg
GOLD: Shantel AMBRIZ (USA) df. Daria KHAMETOVA (UWW), 2-1

BRONZE:  Helena ALEKSANDROWICZ (POL) df. Amina ZHEKSHENBEKOVA (KGZ), 9-2

56kg
GOLD: Oliwia GREWLING (POL) df. Vladyslava SMILIANSKA (UKR), via submission (0-2)

BRONZE: Yana PAVLIUK (UKR) df. Vivien SZABO (HUN), 6-2
BRONZE: Safiya UALIAKHMETOVA (KAZ) df. Eleni TOLIA (GRE), 12-8

60kg
GOLD: Aleksandra PETUKHOVA (UWW) df. Petra SZALAY (HUN), via submission (9-3)

BRONZE: Susana GONZALEZ GONZALEZ (ESP) df. Laila DAVIS (GER), via submission (9-1)
BRONZE: Texenery TEJERA GARCIA (ESP) df. Daria HLADUN (UKR), 5-3

65kg
GOLD: Anastasiia SHAROVA (UWW) df. Malgorzata SALAMON (POL), via submission (0-2)

BRONZE: Anais MORANTA ALBRECH (ESP) df. Sohane EDDAMI (FRA), via submission (14-0)
BRONZE: Efthymia PANAGIOTOPOULOU (GRE) df. Gulzhaina SULTANOVA (KAZ), via submission (9-0)

90kg
GOLD: Mercedes GARCIA RODRIGUEZ (ESP)
SILVER: Karolina KARALUS (POL)
BRONZE: Tetiana TKACHYK (UKR)