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Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.

#WrestleParis

10 seeded showdowns we need to see at Paris 2024 (No. 1-5)

Friday, July 19, 2024 - 11:28 By Eric Olanowski

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PARIS, France (July 18) --- Yesterday, we launched the No. 6-10 must-watch seeded matches that could take place in the quarterfinals and semifinals of the upcoming Paris Olympic Games. We continue the series with the top five matchups that could be between seeded athletes in the quarterfinals and semifinals.

SCHEDULE | PARIS 2024 EVENT PAGE 

The top eight Ranking Series point scorers from the 2023 World Championships, 2024 Continental Championships, and the Croatian and Hungarian Ranking Series events earned a top eight seed in Paris. The remaining eight wrestlers will be randomly drawn into their respective brackets.

Here are the top-five seeded showdowns that can take place in Paris:

5. 97kg SEMIFINAL – No. 1 Artur ALEKSANYAN (ARM) vs. No. 4 Gabriel ROSILLO (CUB)
If you were to rank the ten Greco-Roman favorites expected to win gold at last year’s World Championships, Artur ALEKSANYAN (ARM) would have been either at the top or second on that list.

Unfortunately (or fortunately), no one told Gabriel Rosillo that the list existed.

In their lone career meeting, Rosillo, with the most perfectly timed arm drag that the wrestling world has seen in recent memory, stopped Aleksanyan from winning his fifth world gold medal. The Cuban sucked in an arm drag to Aleksanyan’s right arm, then perfectly timed a re-drag to the left side just as the Armenian pulled away, giving him the go-ahead takedown with 23 seconds left.

After the match, Aleksanyan said he relaxed at the most inopportune time and he’ll use the loss to Rosillo as motivation heading into Paris.

The second meeting between Aleksanyan and Rosillo could happen on August 6 in the 97kg semifinals.

4. 125kg SEMIFINAL – No. 1 Amir ZARE (IRI) vs. No. 4 Taha AKGUL (TUR)
Zare and Akgul have been going blow for blow for the last three years, with Zare grabbing the 2-1 advantage from his 2021 and 2023 wins, which were sandwiched between a 2022 world championship loss.

Zare picked up the biggest win of his career (at the time) with his win 4-0 shutout win over Akgul at the 2021 Oslo World Championships. Up until that point, the Iranian was looked at as a tier-two heavyweight. His win over Akgul in Norway pushed him into the ranks with Akgul, Geno PETRIASHVILI (GEO) and Gable STEVESON (USA).

In the second meeting, Akgul stood tall on the United World Wrestling logo in the center of the mat and didn't budge. He evened the score at one match apiece, striking late with a counter-offensive 360 spin, moving into the world finals with a 3-3 win.

Zare regained his crown in the third meeting, with a tactical heavy-handed 4-0 win.

Zare knew Akgul wasn’t much of an offensive threat and couldn't afford to make a similar mistake as he did the year before, giving up the match-deciding takedown with no time left. He remained composed and scored a pair of stepouts and a takedown to win 4-0, giving him the 2-1 advantage heading into Paris.

The fourth meeting between world champions Zare and Akgul could happen on August 9 in the 125kg semifinals.

3. 57kg SEMIFINAL –  No. 2 Rei HIGUCHI (JPN ) vs. No. 3 Arsen HARUTYUNYAN (ARM)
Harutyunyan and Higuchi are two guys with unlimited offensive and have gas tanks that rival a nuclear submarine.

That was on display in last year’s Freestyle Match of the Year, where Harutyunyan and Higuchi put up a combined 30 points in one match—17 points in the first period and 13 in the second.

In their epic second meeting, Higuchi surrendered an early 6-0 lead, but clawed his way back before the ending whistle in the first, taking the 10-7 lead with a beautiful four-point arm-throw. Higuchi’s onslaught of attacks continued as the second period started, scoring six straight points and extending his lead to 16-8. From there, Higuchi seemingly shut it down to conserve energy for the semifinals, as he gave up six unanswered points but still won the bout, 16-14.

The second meeting between Higuchi and Harutyunyan would go down on August 8 in the 57kg semifinals.

2. 97kg SEMIFINAL – No . 2 Akhmed TAZHUDINOV (BRN) vs. No. 3 Kyle SNYDER (USA)
Coming into the 2023 World Championships, Tazhudinov was a relatively unknown 20-year-old. The most fans knew about the 21-year-old was that he was a young guy trained by Sadulaev’s coach but left Russia to compete for Bahrain.

That all changed for Tazhudinov after his sub-three-minute quarterfinal routing of world and Olympic champion Kyle SNYDER (USA). The lengthy pupil of the Sadulaev’s School of Wrestling threw Snyder twice for four, using all four of the American’s shot attempts to score his 10 quick points.

Heading into Paris, there’s nothing more that Snyder wants more than revenge against Tazhudinov on his way to a potential third Olympic medal.

“I’m pumped about the bracket. It worked out great, in my opinion,” said Snyder in an interview with FloWrestling. “The third match of the day, that’s probably my best match. Once I start getting warm, I feel like I can wrestle forever.”

Round two of the Snyder vs. Tazhudinov rivalry will take on August 10 in the 97kg Olympic semifinals.

1. 60kg SEMIFINAL  –  No. 1 Zholaman SHARSHENBEKOV (KGZ) vs. No. 4 Kenichiro FUMITA (JPN)
The Sharshenbekov and Fumita gold-medal bout from the 2023 World Championships was voted as the 2023 Match of the Year by fans.

In their second career meeting, the pair of two-time world champions wowed the crowd from whistle to whistle, with Sharshebekov scoring the first four-pointer of the match five seconds after the referee blew the whistle.

The points continued to pile up throughout the match. The pair collectively scored 15 points in the opening 90 seconds. They ultimately scored 17 points in the six-minute bout, with Sharshenbekov taking ownership of the world title with an 11-6 victory.

Sharshenbekov and Fumita are scheduled to meet on August 5 in the 60kg semifinals.

Wrestling at the 2024 Paris Olympic Games starts August 5-11 and can be followed on www.uww.org.