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Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.

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Paris 2024: Lopez confident in his quest for fifth Olympic gold

Sunday, July 21, 2024 - 06:14 By United World Wrestling Press

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PARIS (July 21) -- In the history of the Olympic Games, only one athlete has won the gold medals five consecutive times: Ireen Wüst. At the 2022 Winter Olympics in Beijing, the Dutch speed skater completed the milestone and etched her name into the history books when she won the 1,500m race.

No Summer Olympian has ever won gold medals in the same individual event five consecutive times. No wrestler has ever won five gold medals. All that could change in Paris. And the man sniffing at the record is Mijain LOPEZ (CUB).

The man they fondly call ‘Gigante de Herradura’ and ‘El Terrible’ currently holds the record of winning the same individual Olympic event four times along with swim legend Michael Phelps, track hero Carl Lewis, the American discus throw hero Al Oerter, the sailor from Denmark Paul Elvstrom and Kaori ICHO (JPN) who, like Lopez, has four gold medals.

Mijain LOPEZ (CUB)Mijain LOPEZ (CUB) winning the gold medal at the 2008 Beijing Olympic Games. (Photo: United World Wrestling)

Born on August 20, 1982, the super heavyweight Greco-Roman wrestler made his first appearance at the Olympics in 2004. He was accompanied in the contingent by his elder brother Michel, a boxer (his other older sibling, Misael, was a rower). Michel won a bronze medal in the super-heavyweight division in Athens, a medal that continued Cuba’s historic dominance in boxing.

Lopez observed everything quietly at his maiden Games and when he returned to the biggest stage of all, in Beijing four years later, he would take the field by storm. The 6-foot-5-inch tall wrestler won a gold and repeated that feat in 2012, then in 2016 and the postponed Tokyo Olympics in 2021.

“I feel like it is a dream,” Lopez said. “I believe that it's a goal that I have had throughout my career. I have won four gold medals. I believe winning an Olympic gold medal is hard. So winning four and five is exceptional.”

Mijain LOPEZ (CUB)Mijain LOPEZ (CUB) defends his gold medal at 2012 London Olympic Games (Photo: United World Wrestling / Martin Gabor)

His stranglehold in the super heavyweight division at the Olympics has played side-by-side with his dominance at the World Championships – where he has five titles and three silver medals – and the nine Pan American Championships crowns that are to his name.

Lopez last competed at the Tokyo Olympics three years ago. After beating Iakobi KAJAIA (GEO) in the gold medal bout on superiority, he stayed away from the mat before resurfacing last year to renew his bid for a fifth Olympic gold.

In May 2023, he announced his intention to come back but didn’t straightaway dive into competition mode although he would have been the favorite to defend his Pan American Games title.

Mijain LOPEZ (CUB)Mijain LOPEZ (CUB) won his third gold medal at the 2016 Rio Olympic Games. (Photo: United World Wrestling / Tony Rotundo)

But due to a personal loss in the weeks leading up to the Pan-Am Games, Lopez opted out of the competition and chose to prepare himself for the bigger battle. He watched from the sidelines as for the first time since 2003, a new face stood on the top of the podium at the Pan-Am Games.

All the while, Lopez had been training with single-minded focus at his bases in Varadero, the scenic beach resort roughly 150 km from Havana, and the Pelado High-Performance Centre in Havana.

In Paris, he might have to fight two battles simultaneously. The first against his aging body — he is 41 years old at the moment. And once he manages that, the Cuban will have to navigate through a tough field, especially since he isn’t among the seeded wrestlers in the 130kg category.

Mijain LOPEZ (CUB)Mijain LOPEZ (CUB) won his fourth gold medal at the 2020 Tokyo Olympic Games. (Photo: United World Wrestling / Tony Rotundo)

Lopez has sounded unfazed. If anything, he is itching to better the record of one of his favorite athletes, someone he has called the greatest Olympian of all time – Phelps.

“The preparation is done. I feel in optimal condition and all wrestlers are motivated both in Cuba and internationally. It has been a very important time for me to keep the motivation to get to my sixth Olympic Games and fight for my fifth medal,” he said. “Something I am doing with great focus to be able to show the world that everything you have in mind, and want to achieve, can be achieved. I know it's in my mind, and I believe the possibility of achieving that result is high.”

Lopez wrestles in Paris on August 5 and 6.