#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.

#development

Higuchi, Dosho masterclass as UWW hosts women’s camp at Shigakkan

Monday, November 17, 2025 - 11:51 By United World Wrestling Press

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OBU, Aichi, Japan (November 16) — The 2025 United World Wrestling Women’s Training Camp at Shigakkan University concluded after twelve days of intensive training, education, and cultural exchange.

The university has been one of the leaders of women’s wrestling in Japan and worldwide and has produced champion wrestlers including four-time Olympic champion Kari ICHO (JPN) and 13-time world champion Saori YOSHIDA (JPN).

Organized as part of UWW’s ongoing initiative to promote growth and provide high-level opportunities for female athletes worldwide, this edition followed last July’s successful camp held at the Inspire Institute of Sport (IIS) in Vijayanagar, Karnataka, India.

Shigakkan University demonstrated outstanding commitment by providing excellent facilities, coordination, and support, while the 20 athletes from 11 countries showed remarkable dedication, professionalism, and a strong work ethic throughout the program.

Japan

A highlight of the camp was the series of masterclasses by Japan’s most accomplished wrestlers including Olympic champion Rei HIGUCHI (JPN), who led a four-day technical instruction masterclass during the camp, demonstrating a series of wrestling techniques.

Paris Olympic silver medalist Daichi TAKATANI (JPN) opened the camp with two days of teaching and showcased some of his signature techniques. Sara DOSHO (JPN), Olympic champion in Rio 2016, guided the final two days with practical, detail-oriented sessions rooted in her championship experience.

The camp also had anti-doping and sport-nutrition workshops, delivered by Professor Taro MURAKAMI from the Department of Nutrition, was supported by Hirobumi TADA, who made the session interactive through a card-based educational game. University students also participated, helping create an engaging atmosphere that emphasized clean sport and athlete responsibility.

Dr. Hideyuki GOTO, from the Department of Sports and Fitness and team doctor of the Shigakkan Women’s Wrestling program, offered a hands-on class on concussion awareness and prevention. Athletes received practical demonstrations with ultrasound and clear guidance on injury detection and safe athlete care.

Daichi TAKATANI (JPN)

The wrestlers also participated in an Exchange Event with university students that included a traditional Japanese tea ceremony, summer kimono experience, matcha preparation, origami.

The camp also received the special visit of Dr. Kuniko TANIOKA, Chairperson and President of Shigakkan University, who warmly welcomed the participants on behalf of the institution.

The collaboration between UWW and Shigakkan University resulted in a comprehensive program that combined elite technical training, educational development, and meaningful cultural exchange.