#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.

#development

Libya hosts its first coach and referee course

Monday, November 17, 2025 - 08:37 By United World Wrestling Press

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TRIPOLI, Libya (November 17) -- Libya hosted its first ever education courses for coaches and referees from October 27 to November 3 in Tripoli, Libya.

The courses were conducted in conjunction with United World Wrestling, Olympic Solidarity, Libya NOC and the Libya Wrestling Federation. The coaching course was led by Ahmed KHEDHRI. The referee course was led by Kamel BOUAZIZ.

"This course was considered a success, as we were fortunate to have tutors Khedhri and Bouaziz," Khaled EZANKULI, Secretary General of Libyan Olympic Committee, said. "These courses are a step in the Libyan Wrestling Federation's programs and is part of the joint work with Olympic Solidarity, United World Wrestling and the Libyan Olympic Committee. We consider it a step forward in developing the skills of local coaches, raising their level, and relying on their actual abilities to achieve fair competition."

Libya

During the first half of the program, the technical course for coaches was conducted from October 17 to 31. The course was attended by 21 coaches who participated in Level 1 Course [Introduction to Coaching and Safety]. The following topics were covered throughout the course: discovery games, introducing a new technique, coaching skills, giving feedback, risk management, age and developmental stage characteristics.

The coaches actively practiced and developed their skills through practical evaluations. There was special emphasis placed learning new techniques and applying them in a realistic training environment.

"The coaches in the course showed lot of enthusiasm, cooperation, and exchange of experiences which was reflected in the participants’ active engagement and positive interaction throughout both the theoretical and practical sessions," Khedhri said. "This contributed to enhancing the overall learning outcomes and helped participants acquire new knowledge and skills in a professional yet friendly environment."

The Introduction to Refereeing Course was conducted from November 1 to 3. This course was led by Bouaziz and had 18 participants. The participants learned the foundations of what it takes to be a great referee.

The areas covered during the course included: safety of the athletes, evaluation of holds, referee mechanics, positioning, and controlling the bout. 

"A good number of participants already had knowledge of wrestling," Bouaziz said. "They were very attentive to the explanations, which allowed me to pass on as much information as possible. The same was true for the theoretical part, where their participation and interest were remarkable."

The program was praised by the federation and the participants as well.

"I am very pleased with the success achieved by this course on both the technical and organizational levels. It represents an important step toward building a strong training foundation that will contribute to developing coaches and referees and raising the overall standard of wrestling in Libya," Nabil Abou CHAHMA, President of Libyan Wrestling Federation, said.