#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

Share this article

CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.

#WrestleAmman

History at U17 Worlds: India wins first title, Canada crowns champion

Friday, August 23, 2024 - 18:14 By Vinay Siwach

Share this article

AMMAN, Jordan (August 22) -- The country had been pushing towards the top of the podium in Women's Wrestling at the U17 World Championships for many years but it finally took an impressive 2024 batch for India to claim the women's team title.

India has consistently placed in the top five starting in 2016 and come particularly close to winning the title in 2021 in the absence of Japan. But the United States had sealed the title with the final bout of the competition.

India finished the women's competition at the U17 Worlds in Amman with five gold medals, one silver, two bronzes and a fifth-place finish to win the title with 185 points. Japan finished second with 146 points and Kazakhstan took the third spot with 79 points.

IndiaIndia won the team title in women's wrestling at the U17 World Championships in Amman. (Photo: United World Wrestling / Kostadin Andonov)

The country won four gold medals on Thursday and KAJAL (IND) added a fifth by winning the final at 69kg against Oleksandra RYBAK (UKR). After taking a 5-0 lead at the break using a big counter throw for four, Kajal added two more takedowns in the second period to win 9-2.

The other Indian in the final, Shrutika PATIL (IND), failed to go past the Japanese hurdle in Yuu KATSUME (JPN). The Japanese dominated the final and won 11-0, becoming the first and only gold medalist in women's wrestling for Japan, an odd sentence to write.

India's impressive victory as a team follows a good show at the U17 Asian Championships in which it claimed the crown over China and Japan. Last year, it had won its first U20 World Championships team title as well, incidentally, in Amman.

Kaura COLES (CAN)Kaura COLES (CAN) pins Nana KOZUKA (JPN) in the 53kg final to win the gold medal. (Photo: United World Wrestling / Kostadin Andonov)

More history was created in Amman as Canada crowned its first-ever world champion in women's wrestling at this level. Kaura COLES (CAN) won the 53kg gold medal with an impressive fall over Nana KOZUKA (JPN) in the final.

Coles took the opening lead but Kozuka answered with a big four to make it 4-2. An exposure from Coles gave criteria to Kozuka who was constantly finding openings for attacks. In the second period, Coles came up with a four-pointer using headlock to take an outright lead. At one point, Kozuka cut the lead to 9-7 but Coles hit another headlockk for four and secured the fall to win the final.

The Canadian has been impressive over the two days, winning three of her five bouts via fall. Only MUSKAN (IND) and Isabelle GONZALES (USA) were able to stop her from pinning them.

Historically, no Canadian had reached the final in women's wrestling and Coles' medal is only the second in the tournament's history. Canada has had a world champion in all other World Championships.

Taina FERNANDEZ (USA)Taina FERNANDEZ (USA) celebrates after winning gold at 61kg. (Photo: United World Wrestling / Kostadin Andonov)

The United States crowned a champion as well. Taina FERNANDEZ (USA) pinned Sae NOGUCHI (JPN) in the 61kg final to make sure the U.S. goes home with at least one gold in women's wrestling. Her tournament run of four wins included three falls and one technical superiority win and only one bout -- the final -- going into the fourth minute of the match.

The final began with Fernandez getting the first point for Noguchi's passivity. The American added a stepout and takedown to make it 4-0. Fernandez got the fall with 38 seconds remaining in the match.

At 40kg, Aleksandra FEDOROVA (AIN) won the gold in a low-scoring final against Kamila KUCHMA (UKR). She won 4-1.

Iran, Kyrgyzstan best in FS semis

Freestyle action began at the U17 World Championships with five weight classes. The United States had four wrestlers in the semifinals but only one made it to the finals. Iran had three and two made it to the gold medal bouts. Kyrgyzstan also shone as it put two wrestlers in the final.

Uzbekistan, Puerto Rico, Georgia and Kazakhstan also had a finalist each while one Individual Neutral Athlete made it to the final.

World ChampionsAll 10 women's wrestling world champions in Amman. (Photo: United World Wrestling / Kadir Caliskan)

RESULTS

40kg
GOLD: Aleksandra FEDOROVA (AIN) df. Kamila KUCHMA (UKR), 4-1

BRONZE: Raj BALA (IND) df. Monaka UMEKAWA (JPN), 11-5
BRONZE: Nazrin AHMADLI (AZE) df. Vivien SZENTPAL (HUN), 11-6

46kg
GOLD: Yuu KATSUME (JPN) df. Shrutika PATIL (IND), 11-0

BRONZE: Morgan TURNER (USA) df. Jessica TUOMINEN (FIN), via fall (8-0)
BRONZE: Medina KUANYSHBEK (KAZ) df. Yevheniia DRUZENKO (UKR), via fall (6-5)

53kg
GOLD: Kaura COLES (CAN) df. Nana KOZUKA (JPN), via fall (11-7)

BRONZE: MUSKAN (IND) df. Isabella GONZALES (USA), 12-2
BRONZE: Lisette BOETTKER (EST) df. Olesia MALAKHOVA (AIN), via fall (2-4)

61kg
GOLD: Taina FERNANDEZ (USA) df. Sae NOGUCHI (JPN), via fall (6-0)

BRONZE: Hiunai HURBANOVA (AZE) df. RAJNITA (IND), via fall (6-2
BRONZE: Ozdenur OZMEZ (TUR) df. Zhaidar MUKAT (KAZ), 4-0

69kg
GOLD: KAJAL (IND) df. Oleksandra RYBAK (UKR), 9-2

BRONZE: Ako UCHIYAMA (JPN) df. Rahma BEDIWY (EGY), via fall (9-1)
BRONZE: Zahra KARIMZADA (AZE) df. Ilayda CIN (TUR), 6-4

sd

Freestyle Semifinals

48kg
GOLD: Ulugbek RASHIDOV (UZB) vs. Amirabbas ALIZADEH (IRI) 

SF 1: Amirabbas ALIZADEH (IRI) df. Henry ASLIKYAN (USA), 6-4
SF 2: Ulugbek RASHIDOV (UZB) df. Chingis SARYGLAR (AIN), 7-5

55kg
GOLD: Joseph BACHMANN (PUR) vs. Kursantbek ISAKOV (KGZ)

SF 1: Kursantbek ISAKOV (KGZ) df. Keanu DILLARD (USA), 10-2
SF 2: Joseph BACHMANN (PUR) df. Huseyn HUSEYNOV (AZE), 5-2

65kg
GOLD: Ramazan ABDULKADYROV (AIN) vs. Rustamzhan KAKHAROV (KGZ) 

SF 1: Rustamzhan KAKHAROV (KGZ) df. Bakdaulet AKIMZHAN (KAZ), 12-5
SF 2: Ramazan ABDULKADYROV (AIN) df. Umut USLU (TUR), 4-4

80kg
GOLD: Reza AFSHAR (IRI) vs. Nikoloz MAISURADZE (GEO) 

SF 1: Nikoloz MAISURADZE (GEO) df. Artur KOSTIUK (UKR), 4-0
SF 2: Reza AFSHAR (IRI) df. Emmitt SHERLOCK (USA), 8-0

110kg
GOLD: Michael MOCCO (USA) vs. Yedige KASSIMBEK (KAZ)

SF 1: Yedige KASSIMBEK (KAZ) df. Abolfazl MOHAMMAD NEZHAD (IRI), 4-3
SF 2: Michael MOCCO (USA) df. Gigia LUKUNIDZE (GEO), 10-0