#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.

#WrestleAmman

U17 Worlds: India claims four WW golds after unbeaten run

Thursday, August 22, 2024 - 21:01 By Vinay Siwach

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AMMAN, Jordan (August 22) -- China's Na HU (CHN) stole a match in the dying seconds but it was India that stole the show at the U17 World Championships in Amman on Thursday. India had four wrestlers in the final in Women's Wrestling and all four won gold medals.

Last year, India had won only one gold, coming at 61kg. But with four golds and five more weight classes remaining, the country is set to register its best at the U17 World Championships.

Hu was the other champion of the day at 49kg, a weight class in which India had no participation as it sent only nine wrestlers in Women's Wrestling to the U17 Asian Championships in June.

NEHA (IND)NEHA (IND) scores a takedown against So TSUTSUI (JPN) during the 57kg final at the U17 World Championships in Amman. (Photo: United World Wrestling / Kostadin Andonov)

Leading the Indian team was returning bronze medalist NEHA (IND) at 57kg. A day before heading to Amman, Neha met VINESH (IND) who had returned from the Paris Olympics. Vinesh had become the first wrestler to beat Yui SUSAKI (JPN) internationally and reach the final at 50kg. She was later disqualified for failing her weigh-in on the second day.

Hailing from the same village -- Balali in Haryana -- as Vinesh, Neha did not take long to announce herself, winning the gold medal by beating So TSUTSUI (JPN) in a show of brute power. In her earlier bouts on Wednesday, Neha won one via fall, one via technical superiority and the semifinal 8-4.

The 16-year-old will have to quickly refocus as she is scheduled to compete at her first U20 World Championships in Pontevedra, Spain from September 2.

Mansi LATHER (IND)Mansi LATHER (IND) works for the pin against Hanna PIRSKAYA (AIN) during the 73kg final at the U17 World Championships in Amman. (Photo: United World Wrestling / Amirreza Aliasgari)

At 73kg, Mansi LATHER (IND) capped off her dominant run with a gold medal by pinning Hanna PIRSKAYA (AIN) in the final. This was her third fall in four bouts while one was a 6-0 win over returning champion Piper FOWLER (USA).

Lather built a 3-0 lead over Pirskaya at the break and continued her attacks in the second period. She had Pirskaya's back on the mat after a takedown and secured the fall with 1:23 remaining in the four-minute bout. The gold is an addition to her gold at the U17 Asian Championships in 69kg in June.

PULKIT (IND)PULKIT (IND) and Daria FROLOVA (AIN) in a scramble during the 65kg final at the U17 World Championships in Amman. (Photo: United World Wrestling / Amirreza Aliasgari)

PULKIT (IND) did not dominate her final but did enough to beat Daria FROLOVA (AIN), 6-3, and win the gold medal at 65kg. She got the first points on board when Frolova tried to score a pushout but Pulkit defended and pushed Frolova out. Frolova fell with Pulkit scoring a takedown to take a 2-0 lead. It became 3-0 when Frolova was called passive.

A missed leg-attack from Frolova gave another takedown to Pulkit who extended her lead to 5-0. Frolova cut the lead to 5-3 when she scored a takedown and Pulkit was cautioned. The next attempt gave her hope but Pulkit defended the attack and came out unscathed. A lost challenge added one point to Pulkit's score.

Aditi KUMARI (IND)Aditi KUMARI (IND) celebrates after winning the 43kg gold medal at the U17 World Championships. (Photo: United World Wrestling / Kostadin Andonov)

Aditi KUMARI (IND) was the fourth gold medalist for India as she defeated Maria GKIKA (GRE) 7-0 in the 43kg final. Gkika was hoping to become Greece's first world champion in Women's Wrestling in 22 years.

Kumari got the first point when Gkika was called passive before she added a takedown just before the break to lead 3-0. She added two gut wrenches before the clock expired and raced to a 7-0 lead that she maintained till the end of the match.

Ha, the lone Chinese wrestler in the final, had to bring out a clutch double-leg to score two points and beat Utaha YUI (JPN) 4-3 in the 49kg final and become the first wrestler from China to win gold at U17 Worlds in Women's Wrestling after five years.

Yui led 3-0 at the break but Ha scored a takedown to cut it to 3-2 in the second period. As Yui tried holding on to that lead, Ha made continuous attempts to break the defense. She finally succeeded in the final 10 seconds, using a double-leg attack, completing the takedown with head-outside for two points.

Yuu KATSUME (JPN)Yuu KATSUME (JPN) defeated Morgan TURNER (USA) in the 46kg semifinal. (Photo: United World Wrestling / Kostandin Andonov)

India eyes team title

With four golds and two more finalists on Friday, India will be favorites to win the Women's Wrestling team title in Amman. This would be the first time it will accomplish the feat after falling short for the last five years.

India has 100 points from the gold medal while Japan, in second spot, has 56 points. Japan has three finalists on Friday and is still looking for its first gold medal. Japan hopes that one of Yuu KATSUME (JPN), Nana KOZUKA (JPN) and Sae NOGUCHI (JPN) end the drought.

Katsume entered the 46kg final by beating returning champion Morgan TURNER (USA) 13-2 in the semifinal. She will take on Shrutika PATIL (IND) for gold after Patil beat Medina KUANYSHBEK (KAZ) in the other semifinals.

Kozuka was also dominant, winning her 53kg semifinal via fall over Lisette BOETTKER (EST) and will take on Kaura COLES (CAN) after she became the first Canadian to reach the U17 Worlds final in Women's Wrestling. Coles beat Isabella GONZALES (USA), 8-3.

Noguchi will look to stop the United States from having a U17 world champion as she faces Taina FERNANDEZ (USA) in the 61kg final. Noguchi beat Hiunai HURBANOVA (AZE) 5-0 while Fernandez pinned Zhaidar MUKAT (KAZ) in the semifinals.

At 69kg, Oleksandra RYBAK (UKR) will face KAJAL (IND) after she stunned Ilayda CIN (TUR) with a fall. Cin was leading 4-0 when Rybak rolled over and pinned her. Kajal defeated Rahma BEDIWY (EGY), 4-3, in a close semifinal.

Ukraine's second finalist was Kamila KUCHMA (UKR) who won her semifinal at 40kg against Nazrin AHMADLI (AZE) 5-0. She will take on Aleksandra FEDOROVA (AIN) who defeated Raj BALA (IND) 4-3, thanks to a challenge to give her the win instead of Bala, who was winning 3-2 before the challenge.

https://photo.uww.org/Wrestling/2024/U17-World-Championships/Womens-Wrestling

RESULTS

43kg
GOLD: Aditi KUMARI (IND) df. Maria GKIKA (GRE), 7-0 

BRONZE: Aleksandra BEREZOVSKAIA (AIN) df. Mareim ABDELAAL (EGY), 7-0
BRONZE: Gabriela PALACIOS (MEX) df. Xin HUANG (CHN), 6-4

49kg
GOLD: Na HU (CHN) df. Utaha YUI (JPN), 4-3

BRONZE: Kseniya KOSTSENICH (AIN) df. Dounia ZITOUNI (ALG), via fall
BRONZE: Polina BOCHKAREVA (AIN) df. Esra MAMMADLI (AZE), 9-0

57kg
GOLD: NEHA (IND) df. So TSUTSUI (JPN), 10-0

BRONZE: Anna STRATAN (KAZ) df. Mairi MANI (GRE), 5-1
BRONZE: Palina BRAHINETS (AIN) df. Barbara BAGER (HUN), 7-3

65kg
GOLD: PULKIT (IND) df. Daria FROLOVA (AIN), 6-3

BRONZE: Uldana TILEUKHAN (KAZ) df. Anastasiya KOMANAVA (AIN), via fall (13-2)
BRONZE: Maram ALY (EGY) df. Ling CAI (CHN), via fall (11-0)

73kg
GOLD: Mansi LATHER (IND) df. Hanna PIRSKAYA (AIN), via fall

BRONZE: Lotta ENGLICH (GER) df. Khrystyna DEMCHUK (UKR), via fall (5-2)
BRONZE: Diana TITOVA (AIN) df. Makia KIMURA (JPN), 6-0

Women's Wrestling Semifinals

40kg
GOLD: Kamila KUCHMA (UKR) vs. Aleksandra FEDOROVA (AIN)

SF 1: Aleksandra FEDOROVA (AIN) df. Raj BALA (IND), 4-3
SF 2: Kamila KUCHMA (UKR) df. Nazrin AHMADLI (AZE), 5-0

46kg
GOLD: Shrutika PATIL (IND) vs. Yuu KATSUME (JPN)

SF 1: Yuu KATSUME (JPN) df. Morgan TURNER (USA), 13-2
SF 2: Shrutika PATIL (IND) df. Medina KUANYSHBEK (KAZ), 3-1

53kg
GOLD: Nana KOZUKA (JPN) vs. Kaura COLES (CAN)

SF 1: Kaura COLES (CAN) df. Isabella GONZALES (USA), 8-3
SF 2: Nana KOZUKA (JPN) df. Lisette BOETTKER (EST), via fall (10-0)

61kg
GOLD: Taina FERNANDEZ (USA) vs. Sae NOGUCHI (JPN)

SF 1: Sae NOGUCHI (JPN) df. Hiunai HURBANOVA (AZE), 5-0
SF 2: Taina FERNANDEZ (USA) df. Zhaidar MUKAT (KAZ), via fall (6-0)

69kg
GOLD: Oleksandra RYBAK (UKR) vs. KAJAL (IND) 

SF 1: KAJAL (IND) df. Rahma BEDIWY (EGY), 4-3
SF 2: Oleksandra RYBAK (UKR) df. Ilayda CIN (TUR), via fall (2-4)