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Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.

#WrestleBaku, #WrestleParis

With Paris 2024 quotas on offer, Women's Wrestling stalwarts head to Baku

Monday, April 1, 2024 - 13:42 By Vinay Siwach

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BAKU, Azerbaijan (April 2) -- A four-time Olympic medalist, an Olympic history-maker for Turkiye and two Olympic medalists in the same weight class. The European OG Qualifier in Baku from April 5 is going to be a huge test for some of the wrestling stars such as Mariya STADNIK (AZE), Yasemin ADAR (TUR), Iryna KURACHKINA (AIN) and Evelina NIKOLOVA (BUL) who take the mat in a bid to qualify for Paris Olympics.

Kurachkina and Nikolova were 57kg medalists at the Tokyo Olympics, winning silver and bronze respectively. The two wrestlers met in the European Championships final in February with Kurachkina beating Nikolova to win the gold medal.

However, the qualifiers will not be the same. Apart from the two in-form wrestlers, former European champion and world bronze medalist Alina HRUSHYNA (UKR) returns to the mat after nursing an injury that kept her away for 10 months.

Hrushyna missed the World Championships and will be unseeded for the tournament. While it is unknown if she will return to her top level in Baku, if she does, Hrushyna's opponents will find it difficult to stop her.

Kurachkina and Nikolova will not meet in Baku as they will be drawn on opposite sides of the bracket. The former will be seeded second while the latter at number four.

World fifth-place finisher Elvira KAMALOGLU (TUR), who came in striking distance to win the Olympic spot at the World Championships, is seeded number one and Zhala ALIYEVA (AZE), a bronze medalist at the European Championships, takes the number three spot.

Tokyo Olympian Olga KHOROSHAVTSEVA (AIN), U20 world champion Aurora RUSSO (ITA), world bronze medalist at 59kg Othelie HOEIE (NOR) and Kateryna ZHYDACHEVSKA (ROU) are also entered in the draw.

Mariya STADNIK (AZE)Mariya STADNIK (AZE) has a perfect record over Oksana LIVACH (UKR). (Photo: UWW / Kostadin Andonov)

This may be a little easier for four-time Olympic medalist Stadnik who won her 10th European title in February. She will be the top seed at 50kg in Baku and has past wins over most of her opponents. Stadnik should sail if her performance in Bucharest is anything to go by.

Oksana LIVACH (UKR) will have the best chance to halt Stadnik as she will be seeded fourth and likely to meet her in the semifinals. The winner will earn a Paris 2024 spot. Their latest clash was at the European Championships semifinal which Stadnik won 6-0.

Kseniya STANKEVICH (AIN) and former European champion Miglena SELISHKA (BUL) will be on the other side of the bracket as seeded two and three respectively.

Yasemin ADAR (TUR)Yasemin ADAR (TUR) is the reigning European champion at 76kg. (Photo: UWW / Kostadin Andonov)

Turkiye's first-ever Olympic medalist in Women's Wrestling Adar returned to the mat in February after a year's absence and won the European title at 76kg. That makes her the favorite to win a Paris Olympic quota in Baku.

Adar will be unseeded and drawn randomly in the bracket which has Catalina AXENTE (ROU) as the top seed, Rita TALISMANOVA (AIN) as the second seed, Anastasiia OSNIACH SHUSTOVA (UKR) as third and Anastasiya ZIMIANKOVA (AIN) as the fourth seed.

Others in the bracket include Martina KUENZ (AUT), former European champion Epp MAE (EST), Pauline LECARPENTIER (FRA), Francy RAEDELT (GER), 2024 European bronze medalists Bernadett NAGY (HUN) and Enrica RINALDI (ITA).

Andreea ANA (ROU)Andreea ANA (ROU) will be dropping to 53kg in a bid to win an Paris 2024 quota. (Photo: UWW / Kostadin Andonov)

At 53kg, European champion at 55kg and Tokyo Olympian Andreea ANA (ROU), world medalist and Tokyo Olympian Maria PREVOLARAKI (GRE), former Euro silver medalist Sztalvira ORSUS (HUN), 2024 Euro bronze medalist Zeynep YETGIL (TUR) are the few stars among others.

Orsus will be seeded number one for the qualifier with Prevolaraki getting the second seed. Natalia MALYSHEVA (AIN), who Prevolaraki pinned to win the 2024 Euro bronze, is at number three while Ana is fourth.

Yetgil will be without a seed and so are Mariana DRAGUTAN (MDA), Jowita WRZESIEN (POL), Liliia MALANCHUK (UKR) and Elnura MAMMADOVA (AZE), all of whom can upset any of their opponents on the day.

Bilyana DUDOVA (BUL)Bilyana DUDOVA (BUL) will be the top seed at 62kg in Baku. (Photo: United World Wrestling)

Former world champion Bilyana DUDOVA (BUL) perhaps has the best chance to earn a Paris spot at 62kg from Baku after missing out at the World Championships. As the top seed, Dudova will be a favorite. She was stunned by Johanna LINDBORG (SWE) at the European Championships and will have to forget that loss as Lindborg can be drawn in her bracket.

Veranika IVANOVA (AIN) is the second seed with Mariana CHERDIVARA (MDA) taking the third spot and Birgul SOLTANOVA (AZE) fourth.

But a few others can also go all the way. That line-up includes Alina KASABIEVA (AIN), Lydia PEREZ (ESP), Viktoria VESSO (EST) and Kriszta INCZE (ROU).

Khanum VELIEVA (AIN)Adela HANZLICKOVA (CZE), left, and Khanum VELIEVA (AIN) are two of the five past Olympians at 68kg. (Photo: UWW / Kostadin Andonov)

Five past Olympians will try to be at the Paris Olympics at 68kg but only two will be able to confirm that in Baku. Elis MANOLOVA (AZE), Mimi HRISTOVA (BUL), Adela HANZLICKOVA (CZE), Ilana KRATYSH (ISR) and Khanum VELIEVA (AIN) have been to the Olympics either in Rio or Tokyo. But can they return?

Former European champion at 72kg Alexandra ANGHEL (ROU), age-group European and world medalist Wiktoria CHOLUJ (POL) and young star from Ukraine Manola SKOBELSKA (UKR) are a few of the challengers. Skobelska was a late replacement for European silver medalist Tetiana RIZHKO (UKR).

Hanzlickova, winner of bronze at the 2024 Europeans, is seeded number one with other bronze medalist Hristova getting the second seed. Noemi SZABADOS (HUN) is number three and Danute DOMIKAITYTE (LTU) is fourth.

With Manolova and Velieva unseeded, the path to Paris may not be the easiest for others in the bracket.