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Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.

#WrestleBaku, #WrestleParis

Sadulaev leads star-studded line-up for European OG Qualifier

Sunday, March 31, 2024 - 20:48 By Vinay Siwach

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BAKU, Azerbaijan (March 31) -- For the first time in his career, Abdulrashid SADULAEV (AIN) will participate in 'qualifiers' hoping to earn a spot for the Paris Olympics. His previous two appearances at the Olympics, Rio 2016 and Tokyo 2020, came after winning the preceding World Championships in 2015 and 2019, respectively.

Sadulaev, if he qualifies, won't go to Paris as the world champion. Nor would he be the clear pick to win the gold. However, Sadulaev will be the favorite in Baku.

The two-time Olympic champion, who withdrew from his semifinal at the 2023 World Championships due to injury, is set to compete in the European OG Qualifiers in Baku from April 5 to 7, aiming to secure a Paris quota as an Individual Neutral Athlete in the 97kg category. This marks his return to competition following the World Championships and subsequent neck surgery.

The 97kg bracket includes some notable contenders aiming to secure quotas for Paris 2024 including Vlagyiszlav BAJCAJEV (HUN), who clinched a bronze medal at the European Championships, veteran Magomedgadji NUROV (MKD), Radoslaw BARAN (POL), and Tokyo Olympian Aliaksandr HUSHTYN (AIN).

Sadulaev is expected to be seeded second, barring any last-minute changes to the entries, while Erik THIELE (GER) is set to receive the top seed, placing him separate from Sadulaev. As a result, Bajcajev is likely to be the third seed, and if the seeds hold, he will meet Sadulaev in the semifinal, with the winner securing the Paris 2024 spot.

Baran is slated to be the fourth seed, positioning him in the top half of the bracket. Hushtyn, Nurov, Radu LEFTER (MDA), and Benjamin HONIS (HUN) will be drawn randomly.

Despite the time away from international competition and being in unfamiliar territory, Sadulaev will look to leave no doubt that he remains an unbeaten force.

Haji ALIYEV (AZE)Haji ALIYEV (AZE) wrestling at the World Championships where he lost in the quarterfinal. (Photo: UWW / Kostadin Andonov)

Another wrestler hoping to earn a Paris 2024 spot is two-time Olympic medalist Haji ALIYEV (AZE). When he last competed at a European qualifier, Aliyev had a relatively straightforward path to the final, securing his qualification for the Tokyo Olympics. However, this year may present different challenges.

Aliyev will have to tackle a lot, both on and off the mat, to qualify for his third Olympics. He will be dealing with some additional pressure of leading a formidable Azerbaijan team looking to qualify in five Olympic weight classes in Baku.

The 65kg bracket in Baku will feature the latest European champion, Islam DUDAEV (ALB), European silver medalist Mikyay NAIM (BUL), former European bronze medalist Erik ARUSHANIAN (UKR), and 2024 European bronze medalist Andre CLARKE (GER), among others.

Dudaev won the gold in February after beating Gadzhimurad RASHIDOV (AIN) in the final, throwing his name in the mix to earn a Paris Olympic quota in Baku.

Aliyev will be seeded number three with Maxim SCULTAN (MDA) taking the top seed, Joshua FINESILVER (ISR) at number two and Nino LEUTERT (SUI) at number four.

The weight cut for Aliyev will also be a challenge. Since the Tokyo Olympics, he has participated in six United World Wrestling competitions, wrestling at 70kg in three of them. The Baku tournament will also mark his first competition since the World Championships in September last year, where he exited after suffering a loss to Vazgen TEVANYAN (ARM) in the quarterfinals.

Aliabbas RZAZADE (AZE)Aliabbas RZAZADE (AZE) is looking to qualify Azerbaijan at 57kg. (Photo: United World Wrestling)

Joining Aliyev in the Azerbaijan team are Aliabbas RZAZADE (AZE) at 57kg, Turan BAYRAMOV (AZE) at 74kg, Osman NURMAGOMEDOV (AZE) at 86kg and Giorgi MESHVILDISHVILI (AZE) at 125kg.

Rzazade failed to move past the Round of 16 at the World Championships and even lost his cool in that bout. But with Stevan MICIC (SRB), Arsen HARUTYUNYAN (ARM), Zelimkhan ABAKAROV (ALB) and Zavur UGUEV (AIN) already earning a spot from the World Championships, the European field does offer a huge opportunity for Rzazade.

He will be seeded fourth in a bracket that also has Tokyo Olympian Georgi VANGELOV (BUL), Horst LEHR (GER), Robert DINGASHVILI (GEO), Simone PIRODDU (ITA),  Vladimir EGOROV (MKD), Suleyman ATLI (TUR) and Kamil KERYMOV (UKR).

Atli and Egorov, former European champions, will be drawn randomly while Vangelov will be seeded number three after Lehr, who is number two.

Artur NAIFONOV (AIN)Artur NAIFONOV (AIN) is returning since the 2021 World Championships. (Photo: UWW / Kadir Caliskan)

At 86kg, Nurmagomedov will have to repeat his heroics from the 92kg weight class that saw him become a world silver medalist and European champion. Azerbaijan will hope that Nurmagomedov can finish the job in Baku and not leave things to the final qualifiers in Istanbul in May.

But it won't be easy as Tokyo bronze medalist Artur NAIFONOV (AIN) returns for his first competition in three years. He will be among the contenders to claim one of the two spots. A few familiar opponents will greet Naifonov as Magomed RAMAZANOV (BUL) will turn up for Bulgaria while Dauren KURUGLIEV (GRE) will turn up for Greece.

Naifonov last wrestled at the World Championships in Oslo in 2021, winning a bronze medal. He will now be in Baku to earn the 86kg spot as an Individual Neutral Athlete.

Kurugliev won the European Championships in February and will start among the favorites to win one of the two spots in Baku. But he has to look out for Naifonov who will be drawn at random in the bracket.

The top seed will be European bronze medalist Osman GOCEN (TUR) who impressed at the European Championships. He will followed by Ramazanov as the second seed and Rakhim MAGAMADOV (FRA) as the third seed. Kurguliev will be fourth, putting him on the same side as Gocen.

Two-time World Championships medalist Vladimeri GAMKRELIDZE (GEO) at 79kg has entered 86kg since the start of the year with hopes of qualifying Georgia. Former world medalists Boris MAKOEV (SVK) and Vasyl MYKHAILOV (UKR) are expected to surprise the field.  

The 125kg can throw a few close match-ups with little to predict. European bronze medalists Meshvildishvili and Alen KHUBULOV (BUL) will look to seize this opportunity and earn Paris spots. Joining them is Dzianis KHRAMIANKOU (AIN) who finished fifth in Bucharest, former Euro medalist Daniel LIGETI (HUN), Tokyo Olympian Abraham CONYEDO (ITA) and Oleksandr KHOTSIANIVSKYI (UKR).

Ligeti was a win away from getting the spot at the World Championships but he has another chance in Baku. He will be the top seed followed by Meshvildishvili at number two. Khotsianivskyi will be at number three and Khramiankou at number four.

Mahamedkhabib KADZIMAHAMEDAU (AIN)Mahamedkhabib KADZIMAHAMEDAU (AIN) is a silver medalist in the Tokyo Olympics. (Photo: UWW / Kostadin Andonov)

74kg minefield

Perhaps the most unpredictable weight class in the world right now. A host of Olympic and World Championships medalists will make their way to Baku to earn Paris 2024 quotas. But many will leave without one.

Tokyo silver medalist Mahamedkhabib KADZIMAHAMEDAU (AIN), who exited the World Championships after a first-round loss, has some forgetful memories of a European qualifier as he suffered a heartbreaking 4-4 loss four years ago.

However, a European Championships silver medal in February will boost Kadzimahamedau's confidence as he heads to Baku unseeded.

Bayramov, who came agonizingly close to winning a Paris spot in Belgrade before being cautioned out, will lead the Azerbaijan challenge as the top seed. He finished with a bronze medal at the European Championships after dropping his semifinal against Tajmuraz SALKAZANOV (SVK).

Both will be separated in Baku as Salkazanov is seeded second and will be on the other side of the bracket. However, he will be drawn with Soner DEMIRTAS (TUR),  the third seed, and if the seeds hold, both will meet in the semifinals. The two wrestled in the European Championships final and Salkazanov won 5-0.

Murad KURAMAGOMEDOV (HUN) will be the fourth seed for the competition which leaves Frank CHAMIZO (ITA) and Avtandil KENTCHADZE (GEO) unseeded. They will be roaring after missing out on medals at the World Championships. Chamizo even spent 10 days in Tokyo to prepare for the qualifiers. (Yes, the video if you keep scrolling).

Out of the 22 wrestlers entered at 74kg, only two can earn the spots for the Paris Games. The others will have to give it another shot in Istanbul in May.