Development

Palau Showing Support for Peace-Through-Sport Movement with White Cards

Monday, April 23, 2018 - 07:01 By United World Wrestling Press

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Palau has been actively supporting the peace-through-sport movement by displaying a white card as part of their digital campaign to show their commitment to peace and sports efforts worldwide. 

The annual campaign recognizes the importance of the peace-through-sport movement, capturing the attention of millions of people each year through social networks in the lead up to International Day of Sport for Development and Peace (IDSDP). As part of the White Card campaign, Olympians and members of the Olympic family are invited to hold up a symbolic white card and share a photo of themselves doing so on social media.

The first display of the white card was in Peleliu State during the outreach program and sports events that began on April 7 and concluded on April 9 in commemoration of Palau National Olympic Day and the third anniversary of the Emperor and Empress of Japan historic visit to Palau. Mats were provided by United World Wrestling.

On April 9, the first beach wrestling competition took place in Peleliu. After the competition, wrestlers displayed the white card as part of their Olympic support. 

The symbolic white card was displayed by students at Ngarchelong Elementary, Ngeremlengui Elementary and Ngaraard Elementary after taking part in the wrestling outreach PE program. 

According to John Tarkong Jr., Olympian and President of the Palau Olympians & Athletes Commission (POAC), "This is our way of showing the world that Palau is committed on promoting peace and sport as a means of change in Palau and the world when conducting our activities and events. This effort is also in line with the Presidential Proclamation designating 2018 as the Year of Good Health."

#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.